Yahoo! Success Stories: Nashville Market

Compiled 2010-2011

Yahoo! Success Stories:Shopping Center

Campaign Dates:November 26, 2010 – December 12, 2010

• .04-.10% Click Through Rates

• .057% Average Click Through Rate

258 Total Leads in 16 Days

Yahoo! Success Stories:Mattresses Store

Campaign Dates:November 26, 2010 – December 12, 2010

• .05% Average Click Through Rate

• Targeting:

159 Total Leads in 16 Days

Retail: Home Weddings

Yahoo! Success Stories:Restaurant

Campaign Dates:November 26, 2010 – December 12, 2010

• .07-.2% Click Through Rates

• .13% Average Click Through Rate

210 Total Leads in 16 Days

Yahoo! Success Stories:Auto Dealer

Brief of Campaign: A Ford dealership started with running only Cars.com, inconsistent print and online

Starting 2011 they started out with a consistent monthly online package consisting of Yahoo! and Tennessean.com

–Specifically:Behavioral Targeting – AutoGeo TargetingSection targetingRun of Site

Yahoo! Success Stories:Auto Dealer #1 contd

Campaign Dates:January - Present

• .05-.19% Click Through Rates

• .12% Average Click Through Rate

Dealer’s Google analytics showed

definite increase in online traffic due to

online campaign

Yahoo! Success Stories:Auto Dealer #2

Brief of Campaign: Campaign Run dates: March – Present

With just 3 weeks of run time client has noticed results from the online

promotion receiving 4x the national average click thru rates

Yahoo! Success Stories:Auto Dealer Sample Creative

Toyota Thanksgiving 2010 Campaign:1. 2 week campaign ran in Tennessean – ¼ and Full page ads

2. E-Blasted out a special coupon to 100,000 people in targeted zip codes registered as auto intenders with a HHI of 60k+

3. Linked blast to custom created coupon landing page which in turn potential customers brought in for extra savings

Recent Success –

 Campaign Title 

Toyota

 Emails sent    100,000

 Launch Date 

  11/25/2010

 Total Opens    24,521

 Opens Rate    24.52 %

 Total Clicks    1,258

 Click Through Rate    1.26 %Clicks   URL

 1,258   http://

2010 Campaign Creative:

Recent Success –

Toyota Thanksgiving 2010 Campaign:

Client thrilled with results: Reported 90 cars sold in two weekends alone.

Attributed increase in sales to Print & Digital combination due to customers bringing in paper and e-mail blast coupon

Recent Success – Measurement