DATA, CONTENT & TECHNOLOGY

Yahoo 2016 Confidential & Proprietary.

WHAT IS YAHOO?Yahoo for Consumers

Yahoo is where one billion peoplecome every month to engage in content,communicate and search for information.

Yahoo 2016 Confidential & Proprietary.

YAHOO FOR CONSUMERS

Growth in Content,Bloggers and Freelancers

Social Shares andReferrals Grow

Unique and PartnerContent Scores in Sport

Search Mail Tumblr

News Sport Finance Lifestyle

THREE CORE PLATFORMS

FOUR CORE CONTENT VERTICALS

Yahoo 2016 Confidential & Proprietary.4

ENGAGED CONSUMERS

MONTHLYUSERS

300M

1B

50BDAILY

ACTIVITES

165B

1BMOBILEDEVICES

2.7B

APP USAGE SOCIALBEHAVIOR

CONTENTCONSUMPTIONSEARCHEMAIL

EMEA/

GLOBAL

DATAThe most complete set of signals from sources including mail, search, content, mobile app usage and social.

CONTENTLeading news, sports, finance and lifestyle properties for brand building and content marketing.

TECHNOLOGYTechnology to help you reach audiences at scale both on and off Yahoo.

MOBILE

SEARCH

NATIVE

VIDEO

MARKETING TO THE MOMENT

THE PROBLEM

THINKING HOLISTICALLYCOMBINE INSIGHT FROM MULTIPLE SOURCES

LOCATIONfrom registration data

PREFERENCES FORTRAVEL, RETAIL & MOREfrom email data

CROSS-DEVICE IDENTITYfrom mobile data

FAVORITE CONTENTfrom web data & 720k apps

RECENT STORE VISITSfrom mobile geolocation data

ON AND OFFLINEPURCHASESfrom email data

PURCHASE INTENTfrom search queries

PASSIONS & INTERESTSfrom Tumblr

WHAT WE KNOW

Yahoo 2016 Confidential & Proprietary.

CONTENTBeautiful design, expert editors, and engaging

content

News SportFinance Lifestyle

Tumblr Platform for content creation, curation and

distribution

10 Yahoo 2016 Confidential & Proprietary.

TECHNOLOGY

Delivering results through a unique combination of native and search advertising

Innovative ad solutions to meet any marketing objective

Connecting agencies, advertisers, and networks with inventory from top publishers

Driving programmatic buying for video, display and native advertising

Yahoo 2016 Confidential & Proprietary.

CROSS-DEVICE USER MAPPINGUsers mapped to multiple devices provide more diversified and deeper signals

User identity of all ad callsacross Gemini and BrightRoll DSP

89% UK 63%DE

FR

80%

650M+ users around the world mapped to more than

on device

Deep profiles on more than1 billion users from Yahoo Mail,

Flurry Analytics, Tumblr + more

Yahoo 2016 Confidential & Proprietary.

YAHOO FOR YOU

Across the web

Across devices

Across formats

Mobile Video Native Social

TECHNOLOGY

made accessible and actionable

CONTENT

from engaged users…

DATA

Actions and intent…

Yahoo

Brand AudiencesUnderstand. Find. Foster. Extract value.

+

User-created Brand-created