Yahoo! Open Web Digi World 181109
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Open Web @ Yahoo! DigiWorld Summit - 18.11.09 Mark Drasutis: Senior Director, Yahoo! Media
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Yahoo! Open Web presentation from the DigiWorld Summit 2009 in Montpellier
Transcript of Yahoo! Open Web Digi World 181109
Open Web @ Yahoo!
DigiWorld Summit - 18.11.09
Mark Drasutis: Senior Director, Yahoo! Media
Yahoo! and the open social web
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DNA of the open web4 dimensions of open
Open @ Yahoo!
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“Sites need to be able to interact in one single, universal space.”
-Tim Berners-Lee
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“Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a
continually-updated service that gets better the more people
use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects
through an "architecture of participation," and going beyond the page metaphor of Web 1.0 to deliver rich user experiences”
-Tim O’Reilly – Oct 1st 2005
Platform
Continually updated
Multiple sources
Architecture of participation
Cloud / Web Services
Open Source/Real Time
Open
Social
This is Yahoo!’s DNA
Since 1994
Powered by …
Open APIs and web services
Who I amWhere I amWho I know
What is going on
Who I amWhere I amWho I knowWhat is going on
IdentityLocation
SocialMedia
Open Identity
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facebook.com/markdrasutistwitter.com/markdrasutis
meme.yahoo.com/markdrasutisdelicious.com/markdrasutis
Open Location
What would your product, service and application look like if it knows the users’ current location?
YAHOO! CONFIDENTIAL
Developers specify unstructured and atomic content: feeds, web pages, ad creative, status updates, etc.
Placemaker identifies, disambiguates, and extracts places
Placemaker returns geographic metadata to help developers determine the ‘whereness’ of content
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Fire Eagle + Flickr API + Google Maps API = Klick iPhone App
Open Social
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http://www.flickr.com/photos/brajeshwar
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Are these people really all your friends?
Do you want to hear them all at the same time?
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Open Media
Yahoo! Presentation Template, Confidential 34 http://www.flickr.com/photos/adamcrowe/
Information rich
Time poor
…but I don’t have to tell you that
04/10/202336
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http://www.flickr.com/photos/caveman_92223
A little more subtle than this
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http://www.flickr.com/photos/44221420@N00
Good for customer relevance
Good for customer choice
Good for SEO
…but is it good for my business?
Do what you do best and link to the rest
Open @ Yahoo!
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1994
1995
1997
2000
2002
2004
2006
Today
Yahoo! Confidential
Making the connection between My World and The World:
The World
(breaking news and
information)
My World
(email, socia
l netw
orking, stock
quotes, etc)
Yahoo! Confidential
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Technical Workshop for the Yahoo! Application Platform
Century (61-63 Shaftesbury Avenue, London, W1D 6LQ) on 26th November with
registration starting at 6:30pm
Thank You
YID: markdrasutistwitter: @markdrasutis
