Yahoo mobile & broadcast surround
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Transcript of Yahoo mobile & broadcast surround
Yahoo! Mobile & Broadcast Surround
An integrated part of our daily habitsMOBILE IS
Smartphone Habits
Est. Market Size
Get weather information
Watch video
Get national news
Get sports information
Access entertainmentcontent
Get financialinformation
Read newspaper content
Access lifestylecontent
Read magazinecontent
Get stock market/business info
Online Publisher’s Association, August 2012
11MM
50MM
% of smartphone users
YAHOO! GLOBAL MOBILE UU’s
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
Apr ‘11 Aug’11 Dec ‘11 Apr ‘12 Aug ‘12
211MMMonthly UU’s
April ‘11 October ‘12
76% of the US Smartphone Audience visits Yahoo! to
MAKE THEIR DAILY HABITS ENTERTAINING AND INSPIRING
Yahoo! SitesDisney Online
Microsoft SitesESPN
AOL, Inc.Comcast NBC Universal
Glam MediaFox News Digital Network
CBS InteractiveViacom Digital
89
40 80
MINUTES PER MONTH101
NEWS, SPORTS, FINANCE, AND TO CONNECT WITH FRIENDS
50 100
Mobile experiences that are re-imagined for every device
Show Live Demos: Yahoo Mail, Flickr, Sportacular, Shine, OMG
Mobile Advertising should be Personal, Fun and Enhance the experience
The Yahoo! DifferenceIS THE RIGHT MIX OF WHAT CONSUMERS WANT
TARGETING CREATIVECONTENT
DAYPART
Login-Based TargetingYAHOO! IS THE LARGEST PUBLISHER IN MOBILE WITH
CARRIER DEMO GEO DEVICE BEHAVORIAL CUSTOM
Two thirds of mobile and tablet users expect a “personalized and targeted” ad experience
Images
Products
CTAs
Personalize creative with
SMART ADS
Messages
Consumers want more "playful" and "fun" ads on tablet and mobile devices
“I think ads on this device should feel more playful and fun than ads on other devices”
% Strongly agree/agree
Yahoo! Helps you develop dynamic creative that drives
GREATER AWARENESS14
Paranormal Activity 32011 AdWeek Mobile MediaPlan of the Year
Mobile Content Module
Broadcast Surround – Yahoo! Enhanced TV
23M US iPad Users41% Reach1
90M US Mobile Users76% Reach2
2.5M Monthly active users of our Standard CTV Platform1 171M US PC Users3 1Yahoo! Internal data, Nov 2012 (Note, iPad reach is global)
2ComScore Mobile Metrix, Nov 2012
3 ComScore Media Metrix, Nov 2012
Delivered and DiscoveredACROSS ALL SCREENS
BROADCAST SURROUND:YAHOO! Smart TV
BROADCAST SURROUND:IntoNow
Thank You