Yahoo Mobage Overview
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Transcript of Yahoo Mobage Overview
Copyright (C) 2010 DeNA CO.,LTD. All Rights Reserved. 1
Yahoo! MobageOverview
Aug 18, 2010
Copyright (C) 2010 DeNA CO.,LTD. All Rights Reserved. 2
1. What is Yahoo! Mobage?
2. How to develop on Yahoo!
Mobage?
3. Where should I start?
Contents
・・・・・・・・・・・・・・・・・・・・・3
・・・・・・・・・・・29
・・・・・・・・・・・・・・・・38
Copyright (C) 2010 DeNA CO.,LTD. All Rights Reserved. 3
1.
What is Yahoo! Mobage?
IntroductionPlatformPromotionPayments
Copyright (C) 2010 DeNA CO.,LTD. All Rights Reserved. 4
Introduction
Yahoo! Mobage is a PC based platform for social games created by partnership between MobageTown - Japan's leading mobile SNS by DeNA and Yahoo Japan - Japan's #1 PC portal
DeNA (www.dena.jp/en) is a internet services provider that owns MobageTown. Incorporated in 1999, DeNA went public in 2005 and has annual sales ~ $480 million (2009) with a market cap of ~ $3.4 billion (Aug 3, 2010)
Yahoo Japan is a leading portal with 52 million MAU out of 90 million internet users in Japan.
Copyright (C) 2010 DeNA CO.,LTD. All Rights Reserved. 5
Yahoo! Mobage
Partner Developers
Yahoo! Mobage
Game development Revenue Share (P27)
*2
As of Aug 2010
20 million *2
mobile users52 million *1
monthly active users
Yahoo! JAPAN
Existing users with either Yahoo! JAPAN or Mobage ID can use their id's without any
changes
*1
As of Mar 2010
Copyright (C) 2010 DeNA CO.,LTD. All Rights Reserved. 6
•
Providing Yahoo! JAPAN’s promotion and friend invite
services
•
Allowing for login authentication
with Yahoo! JAPAN ID’s
•
Allowing for transactions via
Yahoo! Wallet
•
Providing use of advertisement
engine
•
Planning/operation of new
services
•
Developing the social gaming
platform
•
Expanding mobile device social
graphs to the PC
•
Promoting Yahoo! Mobage to
Mobage Town users.
Yahoo Japan and DeNA’s Roles in Yahoo!
Mobage
Yahoo! Mobage is a key strategic growth initiative for both Yahoo Japan and DeNA
Copyright (C) 2010 DeNA CO.,LTD. All Rights Reserved. 7
Yahoo! JAPAN
Of 52 million
*1
Monthly Active Users:
24 million*2 Have Yahoo! JAPAN IDs.
19 million*2 IDs register with Yahoo! Wallet.
7.6 million*2 IDs purchase subscriptions to
Yahoo! Premium.
*1
Nielsen Online NetView、March 2010. Based on accesses from households and workplaces*2
April 2010, Yahoo Japan Corporation’s data.
Largest PC User Base in Japan
Copyright (C) 2010 DeNA CO.,LTD. All Rights Reserved. 8
Yahoo!
Games
Approx. 6 million UU per month
*1
Approx. 370 million PV per month
*1
Japan’s largest PC game site
both by visitor numbers and page views
User Data
*2
・Approximately half of users are aged 30-49: company employees, homemakers・Average yearly household salary: 6 million yen
*1
Average from Dec 2009 to Feb 2010 based on unique browser visits. Yahoo Japan Corporation’s data. *2
March 2009
Yahoo! Research’s data*4
April 2010
Mixi, GREE, Mobage Town data: each company’s finance materials. Yahoo! Games data: Yahoo Japan Corporation’s data.
(Rounded to the nearest 1 Percent)
Major Domestic Sites Usage Comparison*4
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Mobage
Town
Yahoo!
Games
10’s
20’s
30’s
Above
28%
43%
29%14%
18%
67%
42%
35%
23%
38%
53%
9%
mixi GREE
Copyright (C) 2010 DeNA CO.,LTD. All Rights Reserved. 9
Platform
1. APIs2. Avatars3. Ads
Copyright (C) 2010 DeNA CO.,LTD. All Rights Reserved. 10
Open Platform APIs
Yahoo! Mobage APIs Conform to OpenSocial Standards
・API Manuals are be available on the Developer Sitehttps://developer.dena.jp/mbga/admin/docs/DeveloperSite_Document_PC* You can only access this link upon developer registration (P40)
Other Social Networking Sites on OpenSocial
MobageTown mixi
Friendster MySpacehi5 orkut
Copyright (C) 2010 DeNA CO.,LTD. All Rights Reserved. 11
Avatars
Equip item on Avatar
Player’s Attack Power increased!
In-GameGame-SpecificAvatar Shop
Avatars can be displayed in-game(Size, color scheme, frame count modified for the PC environment)
More precise movement than their mobile counterparts
Partners can sell 3D animated avatar items that have in-game parameters
Purchased items can be viewable from Yahoo! Mobage and services within Mobage Town
Items/shops compatible with the mobile device version are also possible
Revenue Share 70:30(Partner Developer:Yahoo! Mobage)
※ Operational costs amounting to 13 percent of total revenue will apply before Revenue Share.
※ Optional service costs will apply for items that developers wish to be viewable from other services in Mobage Town
(Individual Items:¥50, Clothing Sets:¥75, Animation Items:¥100)
Purchase
withMobaCoins
Item usable in-game
Copyright (C) 2010 DeNA CO.,LTD. All Rights Reserved. 12
Ads
Programs offered to display advertisements in-game
Can include in-game adsCPC AdsCPA AdsCPM Ads (TBD)
Can choose from entire Mobage Ad InventoryCan cross promote own apps via App Tool Bar
Screen space where Partners can display
CPC or CPA Ads
Copyright (C) 2010 DeNA CO.,LTD. All Rights Reserved. 13
Game KPI Data Reporting
Management Index Analysis Tools
The following types of analysis are possible from the Developer’s Site ・Index analyses of UU, PV, Paying UU, ARPU etc.・Daily or monthly transitional analyses・Analysis of retention rate N days post registration・Analyses of amount purchased, UU, and ARPU based on registration
month
Providing a robust game analysis environment
Log Analysis Tools(Release Date Undetermined)
Providing an environment that can be customized for each game to
analyze key indices
* Page design may change in the actual service.
Copyright (C) 2010 DeNA CO.,LTD. All Rights Reserved. 14
Promotion
1. Virality2. CPM Ads3. Launch Promotion
Copyright (C) 2010 DeNA CO.,LTD. All Rights Reserved. 15
Virality
Yahoo! Mobage
Feed
Feed
Feed
Counter
New Viral Features on Yahoo! JAPAN built for Yahoo Mobage
Yahoo!
Mail +Other mail id
Top Page
Friend Invite Program
Mobage
Messenger
Copyright (C) 2010 DeNA CO.,LTD. All Rights Reserved. 16
Virality -
Using Yahoo! JAPAN’s Top Page
Even on Yahoo! JAPAN’s Top Page
users can view Feeds from Yahoo! Mobage.
Notices about friends’
activities
*Page design may change in the actual service.
AD
Copyright (C) 2010 DeNA CO.,LTD. All Rights Reserved. 17
Virality -
Using Yahoo! Games Page
*Page design may change in the actual service.
With approx. 6 million UU’s per month
*1
Yahoo! Games gives broad exposure to new/popular games.
*1
Average from Dec 2009 to Feb 2010 based on unique browser visits. Yahoo Japan Corporation’s data.
Featured New Games
Yahoo! Games’ Featured Games
Recommended Yahoo! Mobage Games ・Customized to the users interests
by the Yahoo! Games Team.
Copyright (C) 2010 DeNA CO.,LTD. All Rights Reserved. 18
Virality -
Using Yahoo! Mobage Top Page
*Page design may change in the actual service.
Friends Games
Recommended Yahoo! Mobage Games ・Customized to the users interests
by the Yahoo! Games Team.
Copyright (C) 2010 DeNA CO.,LTD. All Rights Reserved. 19
Virality -
Using Yahoo! Mail
Showing Yahoo! Mobage Friends’
information on
Yahoo! Mail, boasting approx. 16 million *1
unique browser visits per month (#1 in Japan)
Feed
Feed
*1
Average from Dec 2009 to Feb 2010. Yahoo Japan Corporation’s data. *Page design may change in the actual service.
AD
Copyright (C) 2010 DeNA CO.,LTD. All Rights Reserved. 20
Virality -
Using Yahoo! Messenger
Game status updates via Yahoo! Messenger, which sees approx. 830,000 New DLs a month (#1 in Japan)
*1
おいしそー
怪盗ロワイヤルで盗まれた
*1
Average from Dec 2009 to Feb 2010. Yahoo Japan Corporation’s data. *Page design may change in the actual service.
Copyright (C) 2010 DeNA CO.,LTD. All Rights Reserved. 21
■すべてを選択
ロゴ
Virality –
Using Yahoo! JAPAN Friend Invite
Will Launch a Friend Invite Program to the 24 million Monthly Active Users of Yahoo! Mail
Inviters receive MobaCoins as a reward incentive for accepted invites.
* Page design may change in the actual service.
AD
Inviters can also “type”
in
non Yahoo! Mail id e.g.: [email protected]
Copyright (C) 2010 DeNA CO.,LTD. All Rights Reserved. 22
Yahoo! Mobage Site Structure
Yahoo! Games Top Page Yahoo! Services
Yahoo! Mobage Top Page
(My Page)
Individual Game Pages
User activity will be focused around the Yahoo!
Mobage Top Page(My Page)
* Page design may change in the actual service.
Copyright (C) 2010 DeNA CO.,LTD. All Rights Reserved. 23
CPM Ad slots –
Yahoo! Mobage Top
<Reach>New GamesPopular GamesVarious Ads
<Return Rate>List of games the user has registeredFriends’ play status and notices from the games
The page will feature new games
and encourage user return rates.
<Engagement>Links to journals and groups
* Page design may change in the actual service.
Copyright (C) 2010 DeNA CO.,LTD. All Rights Reserved. 24
CPM Ad Slots –
Game Page
<Communication>Users can view and post to public GroupsOther communication functions
Advertisements selected by developer (planned)CPC AdsCPA Ads
<Attracting New Users>Promotion AdsPopular Games
<Game Space>760 pixels width; height is unrestricted.
* Page design may change in the actual service.
Copyright (C) 2010 DeNA CO.,LTD. All Rights Reserved. 25
Launch Promotion
Yahoo! Mobage
Launch Ad Campaign
TV Ads etc.
Launch Ad Campaign
Yahoo! JAPANTop Page etc.Registration
Incentive forNew Users
1 Billion Yen *1
Ad Campaign at Launch
*1
Estimated advertisement cost.
Copyright (C) 2010 DeNA CO.,LTD. All Rights Reserved. 26
Payments
Copyright (C) 2010 DeNA CO.,LTD. All Rights Reserved. 27
Revenue Share 70:30(Partner Developer:Yahoo! Mobage)※ Operational costs amounting to 13 percent of total revenue will apply before Revenue Share.
※
Payments are made monthly.For the current month will be made on the 10th 2 calendar months later
※
Payments are made only on JPY and to a bank account in Japan
Payment Methods: Yahoo! Wallet (incl. credit card), Web Money※3rd
party payment methods are not allowed. You can only use Yahoo! JAPAN approved payment channels
MobaCoins:Users will be able to use MobaCoins on both PC and Mobile platforms.
In-game Purchases
Purchase MobaCoins
UserPurchaseItems
Use MobaCoins
Revenue-share
70:30 Revenue Share rate on PC and Mobile Platforms
Game/ Partner Developer
Copyright (C) 2010 DeNA CO.,LTD. All Rights Reserved. 28
In-game Purchases
User can buy MobaCoins
via 1) Yahoo!
Wallet 2) Web Money
Credit Card Payment&
Bank Transfer Payment
Prepaid Method via Convenient Stores & Super Markets
Copyright (C) 2010 DeNA CO.,LTD. All Rights Reserved. 29
2. How to develop on Yahoo! Mobage?
Copyright (C) 2010 DeNA CO.,LTD. All Rights Reserved. 30
Details on Platform Distribution
Partner Support Program
System Development
Copyright (C) 2010 DeNA CO.,LTD. All Rights Reserved. 31
Partner Support Program
DeNA will support your game development and post release operations
Implementation Support Monetization Support Operation Support
Advertisement Support
CPA Ads
CPC Ads
CPM Ads(TBD)
In-game Purchase
Support
Game Items
Avatars
※Program Time Schedule
In-game Purchase Support(Items & Avatars)is scheduled to begin simultaneously with Yahoo! Mobage.
Information on other support services will be provided on the Developer Site
Finances
Promotional Menu
Operation Support
Servers
CS
Debugging
Copyright (C) 2010 DeNA CO.,LTD. All Rights Reserved. 32
Details on Platform Distribution
Partner Support Program
System Development
Copyright (C) 2010 DeNA CO.,LTD. All Rights Reserved. 33
User IDs
Users must link their Yahoo! JAPAN ID to an existing/new Mobage ID.※
IDs are Synched During First Login/Registration
※Only the Yahoo! JAPAN ID is used to log into Yahoo! Mobage
Test Handset IDs are created by Yahoo! Mobage Support team at the time of Developer Registration
Mobage ID(Handset ID)
Mobile
Yahoo! Mobage
PC
Login withYahoo! JAPAN ID
Share the Same User Data
Copyright (C) 2010 DeNA CO.,LTD. All Rights Reserved. 34
Planned API’s①
Conforming to OpenSocial StandardsPlans to release OpenSocial JavaScript API’s
Functions of Planned API’s SocialData, API
Acquires user’s profile informationAcquires user’s friend connections
newFetchPersonRequest() etc.
Creates a new Activity newActivity()
Produces messages newMessage()
Maintains permanent data Persistence API
Copyright (C) 2010 DeNA CO.,LTD. All Rights Reserved. 35
Planned API’s②
Game API’s with features similar to those available in the mobile version also planned.
Functions of Planned API’s Mobile Version’s Equivalent API
Acquires Avatar image URL’s Avatar API
Acquires and saves users’
posts TextData API
NG WordsConfirms whether text to be posted complies with the terms of service
NGWord API
Avatar ItemsAcquires information on avatar items registered with and managed Partner as well as the number of those items owned
Avatar Item API
Avatar ShopAcquires information on avatar items being managed in Partner’s avatar shop
Avatar Shop API
Copyright (C) 2010 DeNA CO.,LTD. All Rights Reserved. 36
Community Functions
Using an API to acquire and save posts users have entered
(recommended)
Other Methods
・
TextDataAPI is used for this function
・
DeNA reviews the post the user has entered
・Send a log of a user’s posts to DeNA (method to be determined)
・Have the partner developer review the user’s posts
※More details will be released later.
Two possible ways of implementation.
Copyright (C) 2010 DeNA CO.,LTD. All Rights Reserved. 37
Developing on Multiple Platforms
Partner Developers’ Applications
Application
Users
Mobage PlatformMobage Platform
OpenSocialOpenSocialRESTful
API
RESTful
APIJavaScript
API
JavaScript
API
Mobage TownYahoo! Mobage
Copyright (C) 2010 DeNA CO.,LTD. All Rights Reserved. 38
3. Where should I start?
Copyright (C) 2010 DeNA CO.,LTD. All Rights Reserved. 39
Steps to Game Release
Register asa Developer
Development
Submit for a Game Review
Release
Agree to the Developer Site’s terms of usage
Agree to the Sandbox’s terms of usage
Send the application form, commercial registration certificate, and company seal registration certificate
To register, please visit http://developer.dena.jp/mbga/en/register/index.html
Register and develop the game.
Apply to have the game reviewed before release (approval takes 3 or 4 days)
Release game to Yahoo! Mobage users
Register as a Partner
Submit business license/tax reg/articles of inc./credit reports for verification
Register as a Partner with DeNA after successful verification
Copyright (C) 2010 DeNA CO.,LTD. All Rights Reserved. 40
Yahoo! Mobage Release Schedule
Schedule
Additional information will be available on the Developer Sitehttp://developer.dena.jp/mbga/en/
~7/22■Release Sandbox Environment
July August September
~9/21■Beta Release
~6/28■Official Registration open to Partners
~
7/22 Release Sandbox Environment~
9/21 Beta Release
~10/1■Grand Opening
October