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All Things InfluencersAlyson Andrews

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What do they have in common?

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They’re all influencers!

4 Million Instagram Followers

3.1 Million Facebook Fans

64.8 Million Twitter

followers

64.9 Million Twitter

followers

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Everyday Influencers

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All Things Influencers: How to Identify, Engage, and Utilize Influencers for Your Brand

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Agenda• What makes a good

influencer• Finding influencers• Working with influencers• Proving the value

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• People are more likely to buy if recommended by their friends or someone they look up to, rather than if they see a traditional advertisement

• Influencers are walking billboards

What is an influencer?

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Take a hard look at your goals

What makes a good influencer for your brand?

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Identify strategy for influencers

What makes a good influencer for your brand?

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Analyze their value 1. Audience size and composition2. Relevancy 3. Content production4. Industry clout

What makes a good influencer for your brand?

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Agenda• What makes a good

influencer• Finding influencers• Working with influencers• Proving the value

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1. Analyzing your social networks and those of your competitors

2. Analyzing your industry’s popular keywords

3. Following industry groups, discussions, and blogs

How can you find these influencers?

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Agenda• What makes a good

influencer• Finding influencers• Working with influencers• Proving the value

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• Form a relationship with them on social media• Email them directly and send them a gift• Pitch them a few ways you could work together

1. Paid Partnership2. Provide product for giveaway3. Event hosting

How do you work with an influencer?

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Agenda• What makes a good

influencer• Finding influencers• Working with influencers• Proving the value

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• Instagram Hashtag Report• Twitter Traffic Analysis Report• Multiple Twitter Analysis Report

How do you prove ROI?

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Instagram Hashtag Report

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Twitter Traffic Analysis

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Multiple Twitter Channel Analysis

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Recap

THANK YOU#LIFTSocial

QUESTIONS?

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