May 17 2012 Issue 04

In this issue:

SPAR 2012 Tradeshow

Marketing Update

Cider Festival Winners

Our Best Price Success

Karen Fripp’s Top Tips

Golf Day 2012

Y ur SPAR

BRINGING YOU THE LATEST IN NEWS, UPDATES & EVENTS

Y ur SPARWelcome to Your SPAR

I hope you enjoyed the 2012 Tradeshow. Judging by the feedback from the delegates, everyone has taken away a host of ideas to re-invigorate their business whether they are a Retailer or a supplier. The event was fantastically well supported with more than 150 supplier Stands and over 300 Retailers in attendance. I would particularly like to thank our Retailers for embracing the new initiatives and endorsing the direction we are steering the business.

Making ‘A Fresh Start For Growth’ is quite liberating in many ways. It’s not only a chance to reflect on business potential, but an opportunity to try a new approach that will resonate with your customer base and change behaviour. Appleby Westward Group ltd and SPAR UK have worked together to produce a number of initiatives that will drive growth and we took the opportunity to unveil our ideas at the 2012 Tradeshow. Just three of the numerous initiatives communicated which will be coming soon are….

Meal Deals – An on-going 1. plan to offer £2 Breakfast, £3 Lunch and £5 evening meals deals supported with fantastic POS material. Barkers, fins, shelf edge stripping, posters and product stickers will all be provided to communicate the deal mechanics to consumers.

Baby Prices – An initiative to 2. focus upon the female ‘savvy shopper’ with market leading range and competitive prices on baby products to lock-in this key customer. This will secure more regular visits, enhance the basket spend and promote a ‘value’ offering on a category where c-stores underperform nationally.

Fresh for Less- An initiative to drive produce sales with 5 products on every 3. promotional cycle for £1.

I look forward to implementing all of the initiatives as we work together to forge even closer partnerships under the SPAR flag.

Thanks for your support.

Mark McCammond

Mark McCammond Managing Director Day part merchandising is really important: Breakfast,

lunch, evening meal deals?

A-sign posters external to store- interchanging throughout the day to highlight desired products in store

Baby Prices

May 17 2012 Issue 04

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The Appleby Westward Tradeshow is the premier retail convenience show

in the South West and attracted its highest level of supplier support for five years.

The show also enjoyed great support from Retailers, with 72% of SPAR stores in the South West represented. It also attracted nearly 20 prospective SPAR Retailers, who heard how symbol groups were enjoying

the fastest growth in an expanding convenience market.

With the theme of the day being “A Fresh Start For Growth”, Retailers were urged by the keynote speakers to seize the big sales opportunities offered by fresh foods in their stores and a number of promotional initiatives supporting this were outlined.

Tradeshow 2012

I always look forward with anticipation to the SPAR Tradeshow as it gives me

the opportunity to meet both old and new friends, swap the latest gossip, gain inspiration for the challenges ahead and to stay in-tune with our quickly moving market place.

It’s fair to say that there have been too many challenging moments in the last year or two and this has tested our resolve and patience, so it was essential that this year’s show refocused our energies, cast off past tribulations and firmly got us back on track to what we at SPAR are good at; successful retailing. In that, this show did not disappoint.

Leo Crawford, the CEO of BWG Group & Chairman of SPAR International set a positive and upbeat tone to the day, giving an assured and committed opening presentation. He acknowledged that AWG had encountered many difficulties, but stressed the need for Retailers to show loyalty, work together in partnership and to fully support our new Managing Director Mark McCammond.

Debbie Robinson, the MD of SPAR UK

in her presentations reinforced the global strength and growth potential of the SPAR Brand; gave an insight in how we as Retailers can exploit fresh, improve our under-performing baby-care offer, communicate value and seize upon seasonal opportunities, particularly Halloween.

Mark, presented ‘The 5 trends that we can’t afford to ignore’ – These trends will provide the stepping stones to working smarter, growing our sales and squeezing more margin out of our stores – He also gave an insight into the new SPAR meal deal offers to launch in P3.

But probably most important was that Mark spoke as a Retailer to Retailers, he gave me confidence that AWG was back in the game, back on track and driving my business forward, inspiring and growing my business and improving my margins.

To round off the presentations was Fuzz Ahmed, British national event coach in high jump, speaking about playing to win strategies in sport and how incremental improvements in performance takes athletes to greater heights than they thought possible.

This is so fundamentally true for us as Retailers too; small tweaks here and there can make a good retail offer simply great.

By a long chalk SPAR has the best independent Retailers in the businesses. We’ve a great brand and we’ve had to work hard in the face of adversity sometimes, but the intention is clear; work together, work smarter and play to win.

Pictured above is me (centre) with the Connolly Stores Team, Mark McCammond and Leo Crawford.

Andrew Connolly Wessex Guild Member

SPAR UK Managing Director Debbie Robinson told Retailers that the business

strategy was focused on collaboration between wholesalers, Retailers, consumers and suppliers. “We have a wonderful history in SPAR going back 80 years benefiting from joint co-operation, and that is the very essence of what we do now more than ever before,”.

And she told the Tradeshow, “Our aim is to inspire you by giving you the tools to grow your businesses properly in the future.”

The S Budget range was a classic example of collaboration at work. “S Budget gives you control of your own destiny and margin and is a strong piece of armoury to use against the competition.”

She also spoke of SPAR and the benefits of local ownership. “SPAR is not complicated – it’s as straightforward as you can get and the Regional Distribution Companies are ideally placed to represent the communities they serve.”

Similarly, she said that SPAR was perfectly placed to serve the top-up needs of shoppers when fresh foods run out. “We are lucky that, even though it’s tough, the convenience market is still growing by nearly 5% and symbol groups are having the fastest growth of all.”

“Fresh foods represent a massive growing market and are good for our business at a time when our traditional categories like tobacco and alcohol are all being impacted negatively by legislation. So learn new skills now and build a reputation for fresh and take advantage of our fresh for less promotion, with five items priced at £1 each and every day of the week.”

Debbie also told the tradeshow of a new initiative to attract more women shoppers into SPAR. A select range of baby products, all matching Tesco prices, is being introduced to target mums, encouraging them to shop more confidently in SPAR stores.

Joint Co-operation The Essence of

What We Do

A £2m fund for co-investment schemes between Appleby Westward and its SPAR retail partners was announced by the company’s Chairman Leo

Crawford at the tradeshow in Exeter.

Speaking at the Westpoint Arena, Mr. Crawford, Chief Executive of parent company BWG, said: “Last year, Retailers were concerned about the capacity and resources of BWG and Appleby Westward to invest in this business.

“We have a £2m fund set aside to co-invest with Retailers this year, and have already opened new stores with some of our key partners. We want to do more, grow the estate and are ramping up the resources and investment in that area.”

Leo said the appointment of Mark McCammond as Managing Director of Appleby Westward was proof that the company was serious about the business. “Mark brings a wealth of convenience retailing knowledge and understanding of Retailers. He thinks and speaks like a Retailer.”

He said recent changes to the chilled distribution chain had worked very effectively with excellent service levels and that the company had invested £1/2m in its Our Best Price initiative to drive loyalty. This had involved the price reduction of several products across a number of categories, which had seen a 21% uplift in volume.

“We thank every Retailer for their business and trade and need to work together to build more loyalty and drive down wholesale prices even further. Partnership is about compromise, honesty and commitment in working together.

New Investment Gives Fresh Impetus to Business

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Appleby Westward Managing Director Mark McCammond highlighted five key trends Retailers cannot afford to ignore in their efforts to build their businesses.

Speaking at the Tradeshow, Mark told the audience that shoppers were looking for inspirational stores and products – and fresh foods needed to be hero commodities in their stores.

“Shoppers expect the same standards and quality in fresh foods when they come into your stores as they would find elsewhere – otherwise they will not shop with you,” he said.

“And there are five key trends you cannot afford to ignore – space allocation, range and promotions, meeting the needs of savvy shoppers, SPAR own brand and the external appeal of stores.”

With space allocation, he said he had seen some inspirational stores in the region but some had not

changed for years. “We need to help you change that. If you can lock in the consumer who buys fresh food, that will drive your business forward this year.

“I implore you all to use the planograms that are available. My challenge is to get all of you to use planograms so that you can tailor your ranges better to suit your local communities.”

With range and promotions, the recent Cider Festival had seen sales increase by 29%, while the Wine Festival had seen an 18% uplift. “We’ve got to do more of that,” Mark said. “Promotions are still driving impulse, despite the austerity in the economy. Some 84% of shoppers claim to make at least one unplanned purchase, so we must grab these opportunities.”

Shoppers were becoming more and more savvy. “They know where to find promotional products in stores, but we need to be better at selling from the aisles too and jazz up our offer,” he said. “If we can give savvy shoppers what they want, we are in business.”

Mark said SPAR was planning to launch three Meal Deals - a £2 breakfast, £3 lunch and £5 dinner. This presented Retailers with great opportunities, particularly on forecourts. “With rising fuel prices, after a motorist has filled up his car what’s left goes on food and Meal Deals like this are very important for our forecourt store Retailers.”

He added that the fresh for less offer of five great products for £1 each also represented a further great opportunity for sales.

Mark Sets Out Plan For Growth

Five Key Trends

Mark said that changing consumer perceptions of SPAR on price remained a challenge but said

S Budget was an inflation-busting offer and more products were set to be added to this successful range.

He also urged Retailers to return to their stores, cross the road and take a critical look at their shop fronts. “Does it tell shoppers from the outside what you are doing inside?” he asked. “Are you sending out the right signals that you are open and ready for business? Is your store modern and contemporary, inviting people to come in? Women won’t come into your stores if they can’t see what’s inside.”

“I want to work in partnership with every single Retailer and supplier to drive business forward. If you work with us in the true spirit of partnership and loyalty, we will reinvest with you,” he said. “My commitment to you is driving wholesale prices down – we have invested in the Our Best Price initiative and we want to do more of it.”

Make Your Store Inviting

“If we can give savvy shoppers what

they want, we are in business.”

SPAR store owner Ravi Jhangiani, who runs stores in Tavistock and Plymouth, was the lucky winner of a Ford Fiesta in a prize draw for Retailers held at the close of

the show.

He said he planned to give the car to his daughter Ekta. “She was about to change her car for something smaller, and said only the other day that she wanted a Fiesta. I cannot believe that I have actually won one,” he said.

The Gilletts group were the lucky winners of our second prize, a voucher to attend the Wessex Guild Convention

2013 in Cyprus. Pictured below is Wendy Thomson from the Gillett store in Sidford collecting the prize. The Convention will consist of conferences, dinners with fellow Retailers and Suppliers, excursions, fun activities and free time to see the beautiful country of Cyprus.

Finally, our third prize was won by the Chartman group. They receive the use of our Merchandising team for 2

days in one of their stores. They will get the chance to make the most of their expertise and utilise the space in their store. Pictured below is Clive Sheppard from the Chartman Group collecting the prize.

Ravi Wins Big

Gilletts Off To Cyprus Chartman Merchandise

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Cider Festival 2012The Winners

A big thank you to everyone who took part in the 2012 Cider Festival.

The response was amazing and we are pleased to report that in the region we had several winners!

The winning entries can be seen below and some were lucky enough to receive their prizes at the 2012 SPAR Tradeshow.

RUNNERS UP:Canniford Weston Super Mare (pictured right)

Pilton Bridge Services (pictured below left)

Seaton Trowbridge (pictured below right)

COMMENDABLE MENTIONS (pictured below left to right)

Hunts Crackmoor - Sedgemoor Services - Mole Avon - Roundswell Services

Roundswell Services

collect their award from

Vince Brown, Head of Sales

STOCK THE BEST SELLERS FROM

NEW SMALLER CASE SIZES IMPROVE CASHFLOW

MAKE SURE YOU ORDER MORE FREQUENTLY

SO YOU DON’T RUN OUT OF STOCK

Code Priority Format RRP*151370 Crunchy Nut 6 x 375g £2.45162833 Special K 6 x 310g £2.39151261 Corn Flakes 5 x 500g £2.29151045 Coco Pops 6 x 295g £2.19

Code Priority Format RRP*151153 Bran Flakes 6 x 500g £2.29151596 5 x 500g Non PMP151488 Variety Pack 6 x 8 Pack Non PMP151702 Frosties 5 x 500g Non PMP

**Price recommendation only

09

STOCK THE BEST SELLERS FROM

NEW SMALLER CASE SIZES IMPROVE CASHFLOW

MAKE SURE YOU ORDER MORE FREQUENTLY

SO YOU DON’T RUN OUT OF STOCK

Code Priority Format RRP*151370 Crunchy Nut 6 x 375g £2.45162833 Special K 6 x 310g £2.39151261 Corn Flakes 5 x 500g £2.29151045 Coco Pops 6 x 295g £2.19

Code Priority Format RRP*151153 Bran Flakes 6 x 500g £2.29151596 5 x 500g Non PMP151488 Variety Pack 6 x 8 Pack Non PMP151702 Frosties 5 x 500g Non PMP

**Price recommendation only

A huge boost to the chilled offer has been one of the key benefits

following a major transformation to the SPAR store in Kings Ash Road, Paignton.

The store, owned by Gilletts Callington Ltd., is on the Paignton to Torquay bypass and was closed for two weeks while a 600 sq. ft. extension was added and a substantial refurbishment undertaken.

Managing Director Mark Gillett said: “The store is one of our oldest – it was the fourth one we acquired 24 years ago. It has been earmarked for a long time for major refit works and after the success of a very similar project at Sidford we decided the time was right to bring it right up to date and make it one of the best SPAR stores in the South West.

“We used the very latest equipment in the fitting of the store and can now

offer all our customers the very best in fresh produce, fresh meat and dairy after adding more than 15 metres of refrigerated display area. This, coupled with the addition of a new food-to-go area, offering freshly made sandwiches and baguettes, hot bacon and sausage baps, will be a big hit with both local customers and holidaymakers who use the store when visiting the Torbay area.”

A new shop front with electronic doors has made the store much more light, modern and accessible and the store has had its range extended by more than 1,000 new products to satisfy both the local community and the large influx of holidaymakers that flock to Torbay every year. Coffee Nation bean to cup coffee is available and an off licence is also a strong feature of the store.

To the left you can see before and after photo’s of the store.

Plymouth store owners Andrew and Rachel Hutchinson swung into action

when a new Tesco Express opened near their Milehouse store.

Andrew hit on the idea of turning the store around by 90 degrees – and the results have been instant.

The Hutchinsons took over the former Embassy Club in Wolseley Road 18 months ago and created a 1,850 sq. ft. store, the largest SPAR in the city. They had previously been running a small convenience store and newsagency called The Punchbowl in Wolseley Road, but had been looking to expand.

They chose SPAR because of the quality of the range offered and the support available from Appleby Westward. “It’s been a difficult enough economic climate as it is, but with the arrival of a new Tesco Express 300 yards away, we needed to do something to refresh the store,” said Andrew.

He hit on a scheme involving opening up side windows and turning the racking around in the store by 90 degrees. “Mark McCammond came to see us and was very supportive of the idea and Appleby

Westward’s store planners put it into practice,” he said.

“Customer reaction has been very positive. They think we have got more stock, when we actually haven’t and it’s made the whole place brighter and much easier for customers to get around the store. A lot of people have said the store is much bigger than they thought when looking at it from the outside.”

All Chilled Out At Kings Ash

“They think we have got more stock, when we actually haven’t”

Store Turnaround To Fight Tesco

Marketing Update P2 and Beyond

With the Queen’s Diamond Jubilee, Euro 2012, The Olympics and the Summer just around the corner it’s time to make most of these events and push sales. Through-

out the coming months you will be receiving an extended range of POS. See the following pages for more details:

Diamond Deals

Great British Fortnight Jubilee Theme Stand

Banner (x1)

Lollipop (x20)

Poster (x4)

Shelf Talker (x5)

Shelf Stripping (x10)

Hanging Sign (x1)

Header Board (x1)

British Food Fortnight (BFF) is ‘the biggest national celebration of British food’, involving shops, pubs and restaurants.

In your P2 National POS kit you will have received 30 lollipops to help highlight these British brands. The main bulk of the POS will come in P5 when the British Food Fortnight will take place.

Shelf Stripping and a Header Board will be provided for those with Theme Stands. We will not be allocating stock on this occasion, so please order using the codes below:

164040 Kit Kat 5 + 3 Free

ONLY £1.00

173392 SPAR White Choc & Lemon Muffins

173509 SPAR Limited Edition Cup Cakes

148151 SPAR Chocolate Cup Cakes

289900 SPAR Double Chocolate Chip Muffins

290018 SPAR Blueberry Muffins

MULTIBUY 2 FOR £1.00

293685 Ye Old Hot Dogs

156035 Baker Street Hot Dog Roll

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Marketing Update P2 and Beyond

Euro 2012 - P2 Euro 2012 - P3

Shelf Stripping (x10)

Header Board (x1)

You will have received shelf stripping and a header board in your P2 National POS Kit. This is for the BWS Gondola End.

The rest of the POS Kit will be coming in your P3 National POS Kit

Chilled Beers

Lollipops (x5)

Shelf Talkers (x3)

Fins (x2)

Poster (x1)

External A-sign (x1)

Bunting KitsYou have been sent bunting kits in P2, designed to use throughout the summer to add atmosphere and make the most of all the activities.

The kits include:

Union Jack Bunting x8•

Union Jack Wall Flags x5•

Balloons (red, white and blue) x30•

Bowler Hats x4•

Make sure you put these up across the store highlighting key areas and ensure you keep the bunting kits for use throughout the entire summer season.

Fish, Meat & Poultry Range Review

Cakes To Make With The Whole Family

With the summer fast approaching and multiple events to celebrate now is a great opportunity to do some home baking with the family.

In your post bags you will have received two packs of recipe cards (50 cards per recipe). These are an ideal opportunity to upsell at the till and will encourage people to buy the ingredients.

Why not create a baking display near your till so that you can easily point out some of the great baking range that you offer?

Both cupcake recipes have been created and tested by families and are perfect to create for the upcoming Jubilee celebrations.

Ingredients can be found below:

It has been predicted that the meat, fish and poultry market is due to grow at least 4% a year. Chilled meat and fish / seafood products are the leading

product segment in the industry, accounting for 45% of the total market.

The Seafood retail market value in 2010 was £2.85 million and the market continued to show steady growth. Fresh products account for 56% of the market value, but the ready to eat products are becoming more prominent.

With four out of five households consuming fresh seafood each month and the nation looking for healthy alternatives, this is a great opportunity to promote our new seafood range.

Ensure you keep the fish, meat and poultry range rotated to give a varied choice to customers and to allow priority for promotional lines.

To view the updated planograms for this range please visit the website at www.swspar.com and click on the planograms

link within the members area.

JubileeVanilla Cupcakes

Ingredients:

• 150g Butter, softened• 150g Caster Sugar• 150g Self Raising Flour• 2 Eggs

• 1 Tsp Vanilla Essence• 2-3 Tbsp Milk

Method:

Preheat oven to 180c, Gas Mark 4.

Cream butter and sugar in a bowl until light & fluffy. Beat in eggs and add Vanilla essence.

Stir in flour quickly and don’t over mix the mixture. Add milk to soften mixture. Add mixture to 12 cupcake holders and place in the middle of the oven for 20 minutes.*

For the icing, cream butter in a bowl, gradually add sifted icing sugar. Add 2 Tsp Vanilla essence until mixture is workable. Add to cooled cupcakes and decorate.

*Be careful when removing the cupcakes from the oven - Always use oven gloves.

PreparationTime

CookingTime

Makes

5 mins

20 mins

12

Vanilla Butter Icing:

• 75g Butter, softened• 125g Icing Sugar, sifted• 2 Tsp Vanilla Essence

Bun cases & decorations as required

Jubilee Vanilla Cupcakes

HannahAged 6

JubileeLemon Cupcakes

Ingredients:

• 150g Butter, softened• 150g Caster Sugar• 150g Self Raising Flour• 1/4 Tsp Baking Powder• 2 Eggs, beaten.• 1 Lemon, including zest

Lemon Butter Icing:

• 75g Butter, softened• 125g Icing Sugar, sifted• 1-2 Tbsp Lemon Juice• Zest of half a lemon

Bun cases & decorations as required

Method:

Preheat oven to 180c, Gas Mark 4.

Cream butter and sugar in a bowl using a wooden spoon or electric mixer. Add sugar and the zest of 1/2 lemon and beat until light & fluffy.

Add beaten eggs gradually, then sift flour and baking powder and fold in.

Add mixture to 12 cupcake holders and place in the middle of the oven for 7-10 minutes, or until golden brown.*

For the icing, cream butter in a bowl, gradually add sifted icing sugar. Add lemon zest of half a lemon and some freshly squeezed lemon juice until mixture is workable. Add to cooled cupcakes and decorate.

PreparationTime

CookingTime

Makes

5 mins

10 mins

12

*Be careful when removing the cupcakes from the oven - Always use oven gloves.

Jubilee Lemon Cupcakes

JessicaAged 3

192781• SPAR Self Raising Flour153460• Tate & Lyle Caster Sugar134780• Dr Oetker White Bun Cases101671• Dr Oetker Baking Powder101659• Dr Oetker Vanilla Flavouring792689• SPAR Dairy Butter253807• SPAR Large Free Range Eggs126037• SPAR Lemons Pre Pack (89p)168519• Dr Oetker Silver Balls158597• Dr Oetker Jelly Diamonds134239• Dr Oetker Wafer Daisies

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Our Best Price Success

Stephen Jinks, who owns a SPAR store in Falmouth, has been following the

RSP’s of the products featured in the Our Best Price Brochure for approximately four weeks now and has seen some startling increases in the sales of these products. He has used bespoke POS that states ‘Price Drop’ to highlight the new lower price to the customer. Early results are encouraging, although detailed analysis is still a couple of weeks away.

Examples of the increase in sales include Coca Cola 2Ltr (66%), Coca Cola 500ml (50%), Coca Cola cans (50%), PG Tips (50%) and Mars Std (50%). However, in the Off Licence category, results have been even more encouraging. Stella 500ml 4 pack has increased five fold, Echo Falls White has doubled while Echo Falls Red has increased by an incredible ten fold!

Stephen said “I will continue to monitor the sales of these products and will soon see how much my cash profit has changed on these lines as a result of the new lower RSP’s.”

This is a great opportunity for Customers to continue coming back to your shop and purchase products where they see the value.

By Chris Gittins - Regional Sales Manager

Staff Raise Funds For Help For Heroes

Long Service At Loders

Staff at the SPAR store at Plymouth Railway Station have staged their

own VE Day celebrations to raise money for the Help for Heroes charity.

Manager Linda Graham and her team rolled back the years to the 1940’s and enlisted the support of railway staff for the all day event on the station concourse.

Her staff worked for nothing on the day, with women dressing up as Land Girls and men in army uniforms and 1940’s music was played throughout the day.

Rail travellers and other customers were offered a variety of refreshments and asked to make a donation to the cause.

It was the second time the fundraising event was held – two years ago, Linda and her team raised £1,800 for Help for Heroes. The charity was chosen because one of her staff, Colleen Best, lost a cousin in the Afghanistan war a few years ago.

The Plymouth station outlet is one of four SPAR stores run by Goss Bros Ltd. in the South West.

Pictured below is Colleen with the store Supervisor Faye. Below this is the store and stations staff celebrating.

Staff at a Dorchester garage business, which includes a SPAR forecourt store, have been presented with long service awards by

the firm’s owner, Lee Loder.

Lee wanted to thank his staff for their loyal service by rewarding them with gifts.

Pictured from left are Scott Lewis, Bronwyn Stephens, Lee Loder and Chris Walbrin. Scott and Chris both received a watch while Bronwyn received two theatre tickets to a show of her choice.

Hi Everyone,

You should all be receiving your new Operation Excellence packs with your ambient deliveries over the next few weeks covering July to December 2012. So I felt this would be an ideal time to highlight the items you have available to you, to ensure all legal records are kept up to date if and when you are visited by trading standards or your local Environmental Health Officer.

Regards,

Karen FrippRegional Sales Manager

Karen Fripp’s Top TipsKeeping Your Legal Records Up To Date

Operation ExcellenceThis is a great aid to help with your in store due diligence should any agencies visit you. Keep them as up to date as you can.

Due Diligence is when you have taken all reasonable steps/actions and have all the records to prove that you are ensuring quality of the product offered for sale. Examples of steps that should be recorded are, date checks, temperature checks, cleaning records, wastage records and staff training.

The Operation Excellence programme has been produced by SPAR UK to help you ensure Due Diligence has been performed in all legal areas of your store.

Should you run short of pages before your new pack is delivered, please visit the SPAR Virtual Academy, www.sparacademy.co.uk, where you can download and print off what you need.

To Sell Or Not To SellTo Sell or Not to Sell is a helpful guide to company and store policies on age related and restricted products. This guide is only available to download on the SPAR Virtual Academy. Included are;

Handy booklet that helps you to understand your responsibilities, maintain your own and your staff’s personal safety and above all, comply with the law.

Training that can be used as a refresher for existing staff but also new employees.

Sale Refusal Record booklet that helps to show that you and your employees are enforcing the correct policies.

SPAR Virtual AcademyThis website aims to answer frequently asked questions from SPAR Retailers.

You can select a category or simply type in a key word. Categories include Legal, SPAR Brand, Personnel and New Legislation. If you can’t find what you are looking for, you can submit a question and someone will come back to you with an answer as soon as possible.

Contact Customer Support on 01752 854099 who will give you your log in details and please use the Interactive Demo that shows you just how easy it is to use.

£1 Produce And POS Kits

Don’t forget to use your £1 POS Kits to show the great range of £1 Produce.

The full Produce Promotion document can be found on the Appleby Westward website at www.swspar.com.

If you would like to purchase more £1 stickers, these can be ordered from the Print Room:

Phone: 01752 854035

Email: print@applebywestward.co.uk

Dates For Your Diary

Spring Bank Holiday Monday 4th June

Diamond Jubilee of Queen Elizabeth II (Bank Holiday) Tuesday 5th June

UEFA European Football Championship Friday 8th June

Father’s Day Sunday 17th June

Wimbledon Monday 25th June

Appleby Golf Day (St Mellion Resort) Wednesday 4th July

Olympics (opening ceremony) Friday 27th July

Summer Bank Holiday Monday 27th August

Paralympics (opening ceremony) Wednesday 29th August

15

Britvic and PepsiCo’s ‘Transform Your Patch’ campaign sees some of the country’s leading soft drinks brands get together to regenerate outdoor spaces across the UK.

And that’s not all. If your store is helping improve your local area then you could be in with a chance of winning £1,000 courtesy of Britvic and Convenience Store magazine.

From helping transform a local park, or dedicating time to improving youth recreational facilities like skateparks or football pitches, we’re looking for Retailers who are transforming their communities for the better.

Just tell us about your community initiative and £1,000 could be yours to spend on your project, along with a visit from Britvic and Convenience Store who will help you out! On top of this the first 40 entries will get £100 to donate to a community initiative of their choice.

To enter please contact Liz Coad on 01752 854011 or email lcoad@applebywestward.co.uk with details of your project.

Appleby WestwardGroup Limited

Golf Day2012

The 2012 Appleby Westward Golf Day is fast approaching and now is the time to book your place.

The day includes coffee and bacon rolls on arrival, 18 holes of golf on the Nicklaus Signature Course at St Mellion International Resort, prizes for an array of competitions,

goody bags, complimentary halfway house and dinner with entertainment and prize presentation at the end of the day.

Ensure you don’t miss out on this chance to meet fellow Retailers and suppliers by returning your booking form to Customer Support now.

Now entering their 17th year, the Retail Industry Awards have become firmly established as the ‘Oscars’ of the grocery industry, rewarding excellence

across a raft of different categories. There are 19 categories to enter, including two brand new categories for this year.

Entry deadline - 31 May 2012

If you are interested in entering the awards please speak to your RSM, alternatively you can visit the website at www.retailindustryawards.com

2012 Retail Industry Awards

Help Your Local Area & Win £1000

Appleby Westward Group LimitedForge Lane, Moorlands Trading EstateSaltash, Cornwall PL12 6LX

www.swspar.com T: 01752 854000 F: 01752 854067