Y U NO be social
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This presentation was delivered and put together by Steve Hutton at the November 2012 Brighton Social Media meet up. It covers some of the ways in which SEO and social media can work together in today's search landscape.
Transcript of Y U NO be social
@hybridoriental
What SEO used to be
• A digital marketing silo
• Cliquey
• Empty promises
• Unsustainable
• A whole lot of spam
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What SEO is today
REAL COMPANY SHIT
#RCS
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What is RCS?
• Thinking of the user
• Providing great content
• Improve overall visibility
• Don’t cut corners
• Be transparent
• Integrate
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How can Social & SEO be friends?
SEO helps Social.
Social helps SEO.
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Social Media builds links
• Links in public places are registered
• ALL links carry some value
• No outreach + quick win
• Great for the ‘mix’
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Social Media improves indexation
• Web pages must be indexed by Google
• Popular websites are regularly crawled
• Pages get get found through crawling links
• Your pages become visible
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Social signals are a ranking factor
• Google looks at content popularity
• Popular content is more valuable to a user
• Share your content on major platforms
• Encourage sharing. CTAs!
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Social Media + SEO = ROI
• Socially generated links are valuable
• Acquiring links for SEO is hard
• You can justify a social campaign in terms of SEO by the links that it generated
• Use tools like Majestic SEO & SEOmoz
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Own your brand SERP
• Your site will likely rank number 1 for your branded terms. What about positions 2-10?
• Optimise & build links to social platforms
• Get Facebook & Twitter pages etc. ranking for your brand search queries
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DATA
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DATA
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DATA
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DATA
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DATA
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DATA
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“I believe social signals will take over from links as the main ranking factor in the next 10 years”
- Adam Skalak – Head of Natural Search, iCrossing UK
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“Anyone can provide feedback or advice on a certain product or service... how do we know that it is not an employee but a trusted and independent customer or user?”
- Anon
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“I think we have to look at the bigger picture, which is that good quality content that meets a need, will gain links naturally and will be shared socially. The point is not to look at the correlations and think we need to get more social signals to our content. The point is that a by-product of really good content is links and social sharing and that's what the focus should be on; really good content.”
- Alex Murray – Senior SEO Engineer, Fresh Egg
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“The rel="author" attribute will/is becoming a very important way for Google to understand and use social signals, this attribute allows Google to give authority (and visibility) to social presence.”
- Anon
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Thank You
Twitter: @hybridoriental
LinkedIn: /stevehutton88
http://about.me/hybridoriental
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