Y Partnership Travel Com2010. Peter Yesawich, Portrait Of Affluent Travelers™,
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Transcript of Y Partnership Travel Com2010. Peter Yesawich, Portrait Of Affluent Travelers™,
© 2010. All rights reserved.
Profile
• National probability survey (n=2,500)
• Active travelers (business and leisure)
• Fielded February 2010
Evolving PerspectivesOn Technology
Most Important Travel Web Site Features
Feature 2010
Being able to check lowest fares/rates 87%
Easy to use booking feature 74
Photos of rooms/facilities 72
Destination maps 66
Ability to enter coupons for savings 65
Scheduling activities in advance 62
email notification of specials 46
User –generated reviews 46
Ability to share photo with others 10
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“I Get The Best Prices For Travel Services…”
• 47% - Online, through the Web site of online travel service supplier
• 37% - Online, through Web site of OTA like Expedia, Travelocity, Orbitz, etc.
• 12% - Over the phone, directly from travel service supplier
• 4% - Over the phone, through traditional travel agent
Purchased Travel Service As A Result Of Receiving Unexpected
Email From Supplier That Required Immediate Response
Agree %
YES 16
Generational Group
• Millennials (18 - 30) 20
• Gen X (31 - 44) 20
• Boomers (45 - 63) 14
• Matures (64+) 7
Visited Online Blog To Seek Information About
Destination Or Travel Service Supplier
During Past 12 Months
Total 23%
• Millennials (18 - 30) 29%
• Gen X (31 - 44) 26%
• Boomers (45 - 63) 20%
• Matures (64+) 14%
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Have Posted Content To Travel-Related Blog
During Past 12 Months
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Have Posted Pictures Or Videos To Travel-Related Blog During Past 12 Months
Social Media
Site %
facebook 49
MySpace 23
YouTube 10
Twitter 7
Incidence AmongActive Travelers
% Travel Applications
11Ask advice about a destination
8Ask advice about a supplier
6 Learn about travel deals
5Get updates on destinations and suppliers
5Join a community with like travel interests
The First Screen.
The Second Screen.
The Third Screen.
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Have Done Using Smartphone
• 47% - Navigate a destination using phone’s GPS functionality
• 47% - Search for latest information on flight schedules or delays
• 29% - Comparison shop airfares
and hotels rates• 28% - Share information and
photos about travel experiences
www.visitmobile.com
www.ypartnership.com