Point à dateIndonésie

Décembre 2013

A&P

Mises en avant JAKARTA

Mises en avant JAKARTA

Mises en avant SURABAYA

Mises en avant BALI

Mises en avant BALI

Indonesia

Objectifs 2014

Baby CategoryWoman

Category

Develop awareness and image as “Trusted Natural Daily Care Product”

Focusing the A&P more on Baby Category that will drive the woman category too

Emphasize on building awareness and image of the same level as Sebamed

ATL: aggressive advertisement on targeted media (parenting magazines)

BTL: participate in Mother & Baby events, premium targeted events, create branding for product display @ chainstores

ATL: maintain awareness periodically on targeted media (woman lifestyle), provide tester for targeted magazine reader

BTL: participate in Woman & Lifestyle events, premium targeted events

Baby CategoryWoman

Category

Mother & Baby

Parenting

Cosmopolitan Her World

Media

Consumer can get free beautiful pouch for purchasing certain amount of

baby & woman product.

Quantity 3,000

Budget / Pouch 10,000

Total Budget 30,000,000

GWP

An annual exhibition that provides for the needs of pregnant women, breastfeeding, infants, and children that include products & services such as health, safety, nutrition, child care, fashion, beauty, education and entertainment.

Indonesia maternity Baby & kids expo

Kuta karnival

Community event that consists of traditional art performances such as Balinese Sunset Dances, sports on the beach as well as in the water for young and old plus rows and rows of culinary displays along the one km of sandy beach.

Mom’s community development

Participate in mom’s community that gives value while distributing sampling & selling

Channel development

Open relationship for sampling and selling at child day care and learning center in Jakarta.

Challenge 2014

Challenge 2014

Challenge 2014

MADE IN FRANCE

MADE IN FRANCE

Point à dateMalaisie

Décembre 2013

113 stores (incl. of East Malaysia) , pharmacies indépendantes

Mises en avant

Penang Island

Kuching

Mises en avant

Plan de lancement

Brochure Caring Pharmacy

Mises en avant