Xpert Summit 2011: Avoiding HTM-Hell
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Avoiding HTM-Hell Commonly used HTML tags and best practices Dara Corrato Client Services Advocate
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Transcript of Xpert Summit 2011: Avoiding HTM-Hell
Avoiding HTM-HellCommonly used HTML tags
and best practices
Dara Corrato
Client Services Advocate
Setting the expectations• HTML basics
• Common HTML tags
• HTML in eXpress 9
• HTML Best Practices
• Questions & Answers
HTML Basics - The What?• Hyper Text Markup Language
• Tags
<html>
<body>
Here is the body of my email
</body>
</html>
Text
HTML Basics - The What?• Attributes
<span style="font-family: Verdana; font-size: 12pt; ">
<style=color:purple>Text
HTML Basics - The Why?• Provides formatting not available with
plain text
• Hyperlinking
• Branding
Common HTML Tags<b>bold</b>
<i>italic</i>
<u>underline</u>
<img src = “logo.jpg”>
<a href=”http://www.targetx.com”>our website</a>
mailto: [email protected]
Common HTML Tags<h1> Header text </h1>
<hr> horizontal rule </hr>
<p> paragraph </p>
<br> break </br>
Common HTML TagsOrdered list (numbered)
<ol><li>
<li>
<li>
</li></ol>
1. list
2. list
3. list
Common HTML Tags Unordered list (bulleted)
<ul><li>
<li>
<li>
</li></ul>
•list
•list
•list
Common HTML Tags<table border=0>
<tr>
<td>Date</td>
<td>Time</td>
<td>Location>/td>
</tr>
<td>July 14</td>
<td>2:30</td>
<td>The Hub</td>
</tr>
</table>
Date Time Location
July 14 2:30 The Hub
eXpress 9 Editor• WYSIWYG
• HTML clean up
• eXpress9 Editor pdf document
http://www.targetx.com/express9editor
New eXpress 9 Editor
New eXpress 9 Editor
New eXpress 9 Editor
New eXpress 9 Editor
Best Practices• Start with the basics
• 8 seconds
• Call to action
• Merge fields
• Test
Best Practices• Subject line
• The Power of the P.S.
• Coordination
• Frequency / follow up
• The apology
Things to consider• Not always email reader friendly
• Can render slowly
• Higher security risk
• Deceiving statistics
Troubleshooting• Do not use trackable URLs in your message
• Do not use links to your local computer
• Make sure all tags are closed
• Link tracking
Questions & AnswersThank You!
Dara Corrato
877.715.7474 x112
AIM: dcorrato
Twitter: @daracorrato
