XMediaLab Sydney 2010 (Scott & Rob)

© 2010, Layar B.V.

Scott HalcombSystemK

Rob MansonMOB

© 2010, Layar B.V.

A new medium is developing

© 2010, Layar B.V.

Augmented Reality uses Augmented Reality uses allall the the capabilities of the mobile phone:capabilities of the mobile phone:

CameraCameraGPSGPS

CompassCompassInternetInternet

AccelerometerAccelerometer3D graphics3D graphics

MapsMapsAudioAudioVideo Video CallsCallsSMSSMS

E-mailE-mail

© 2010, Layar B.V.

The Layar AR platform todayThe Layar AR platform todayNearly 2,000,000 million installs on iPhone and Android*

3500 active content owners and publishers

2500 layers in development, 850 layers published[mid May 2010, layers & developers growing by 20% per month]

1,200,000 augmented objects served per day

*numbers excluding (Global) distribution deals - tens of millions of phones

© 2010, Layar B.V.

Soon, all new smartphones will be Soon, all new smartphones will be AR capable - from 10 mio to 650 new AR capable - from 10 mio to 650 new

AR phones/ yearAR phones/ year

millions

Gartner & Macquarie estimates

© 2010, Layar B.V.

Home’sHome’s• Find open properties

• Filter by price, size, etc.

• Discover nearby restaurants

• Filter by genre and price

Hot PepperHot Pepper

© 2010, Layar B.V.

Hiroshima Peace ParkHiroshima Peace Park

• Navigate the park’s monuments

• Read about historical significance

• Watch relevant videos

• Bilingual Japanese/English guide

© 2010, Layar B.V.

SeedaSeeda• World’s first album debut via AR

• Brings fans together

• Exclusivity

• Personalization

• Publicity

• Debuted in top 10

© 2010, Layar B.V.

Shinto 3DShinto 3D• 3D visualisation of building

• Pre-vis of purchase

• Better understanding of building in environment

© 2010, Layar B.V.

Minna No LayarMinna No Layar• Social participation

• User generated content

• Interactivity

© 2010, Layar B.V.

AR Launch campaign around Ubisoft’s

Splintercell

Layer developed by Muzar & Blutarsky

© 2010, Layar B.V.

Scott is right,

Mobile AR signifies a new wave

Picking a strategy will help younavigate the flood of changethis new wave brings with it

© 2010, Layar B.V.

What does this wave look like...

© 2010, Layar B.V.

DATA

© 2010, Layar B.V.

Customise your interface by user/role

© 2010, Layar B.V.


Make your business aware of who it is communicating with


Make your business aware of who it is communicating with

© 2010, Layar B.V.

Customise your interface by location


Make your business aware of where it is communicating


Make your business aware of where it is communicating

© 2010, Layar B.V.

DEVICES

© 2010, Layar B.V.

Screens are spreading throughout our life

© 2010, Layar B.V.

Screens are spreading throughout our life

The Network is becoming aware of what is going on around it

© 2010, Layar B.V.

Object Recognition

The Network is becoming aware of things that look like you

Object Recognition

The Network is becoming aware of things that look like you

© 2010, Layar B.V.

Experience helps you form better strategies

Layar is a great first step It lets you learn about AR right now

How do people use this?

How does this change how people see my business?

How does this change who my competitors are?

How does this change who my users are?

How quickly are people's usage really changing?

What does where mean?

Experience helps you form better strategies

Layar is a great first step It lets you learn about AR right now

How do people use this?

How does this change how people see my business?

How does this change who my competitors are?

How does this change who my users are?

How quickly are people's usage really changing?

What does where mean?

XMediaLab Sydney 2010 (Scott & Rob)

Technology

Transcript of XMediaLab Sydney 2010 (Scott & Rob)