XJ - EUROCASTANEA
Transcript of XJ - EUROCASTANEA
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Chinese Chestnuts RetailAlice Gao
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Chinese Chestnuts Retail
1. Chinese chestnuts yield
2. Chestnuts retail forms
3. Chinese chestnuts future
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164,47 169,41 171,18 172,17 168,58 166,01
189 191,89 196,54 200,13
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2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
2010-2019 Chinese Chestnuts yield (units: 10k ton)
1. Chinese chestnuts yield
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2017,Chinese chestnuts yield is 5.74 ton per hectare;
2018, chestnuts yield is 5.77 t/ ha , Year-on-year growth
0.44% .
2019, chestnuts yield forecast is 5.78 t/ha.
The mainly production area in China is Hebei province\
Shandong province \ Yunnan province\Hubei province.
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1). Sugar fried chestnuts
Sugar fried chestnuts is the traditional snacks for thousands years in China. It’s a seasonal snack , especially from the Mid-Autumn festival to the Spring Festival.
2. Chestnuts retail forms
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2). Ice chestnuts/Roasted ice chestnuts
Ice chestnuts/ roasted ice chestnuts are mainly sold in Summer several years ago. In recent years, many merchants sold the roasted ice chestnut throughout the year ,and the sales increased year by year.
2. Chestnuts retail form
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3). Packaged chestnuts
Packaged chestnuts shelf life time is long and delivery convenient , so it’s sales increased quickly through the internet , for example Taobao \JD etc.
2. Chestnuts retail form
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① In China market ,we would like to promote chestnuts instead of spicy and fried food ,these are unhealthy food. It will increase chestnuts total sales.
② Sugar fried chestnuts will increase the sales in New-Retail supermarket, to meet the white-collar and Middle class people’s needs.
③ Ice chestnuts/Roasted chestnuts will have a rapid growth ,because for it long shelf time and convenient operation. And also, it taste good.
3. Chinese chestnuts future
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Thanks