XI International specialized exhibition “Wine & Winemaking”, February 3-5, 2011, Odessa,...
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Transcript of XI International specialized exhibition “Wine & Winemaking”, February 3-5, 2011, Odessa,...
“Wine&Winemaking” exhibition:
• the only specialized exhibition of this thematic in Ukraine
• the meeting place for domestic and foreign specialists of viticulture and winemaking brunch
• it represents the whole cycle of the industrial production of wine – from nurseries up to wine houses and trade marks
International professional tasting contest“Odessa Gulf”
Objectives and targets:
• finding the best Ukrainian and foreign wines and alcohol drinks
• expert quality estimation of products and trade look• assistance to production of the competitive
products due to the world standards • customers’ informing
Exhibition’s support is provided by:
• Ministry of economy of Ukraine• Ministry of agrarian policy of Ukraine • Assembly of European winemaking regions• Odessa regional state administration • Ukrainian corporation on viticulture and
winemaking industry “Ukrvinprom” • Association “Viticulture and winemakers of
Ukraine”
Sections of the exhibition 2011:
• viticulture: nurseries, technologies of growing, facilities of mechanization and protection
• wines, cognacs• equipment for winemaking industry, winemakers-amateurs • materials for design and corking• label, package, container• transport, logistics• services on equipment of wine cellars, accessories • wine consulting, enterprises’ consulting • trade houses • specialized editions and literature
Program of the exhibition 2011:
For specialists:
• XI International professional tasting contest “Odessa Gulf”
• VI International conference “Marketing strategies in promotion of alcohol products. Cooperation with distributors”
• VI International forum of winemakers and oenologists
• fair of wine materials
• specialized exposition of investment projects.
For customers:
• public tasting
• festival of wine tours
“Wine&Winemaking” exhibition 2010:
• total sum of participants: 127
• represented countries: 9
Bulgaria, Germany, Italy, Romania, Belorussia, Moldavia, Georgia, France, Slovakia
• share of foreign exhibitors: 24,3 %
“Wine&Winemaking” exhibition 2010:
0
5
10
15
20
25
tota
l su
m,
%
1participants 2010
production of w ine and w ine materials
nurseries
production of equipment, container andpackage
w holesale and distribution company
equipment for winemaking industry
Mass Media/ publishing
legal companies
scientif ic establishments
Visitors of the exhibition in 2010
“Wine&Winemaking” exhibition 2010
70%
22%
8%
Professional interest
My company is the participantof the exhibition
Personal interest
Visitors according to the company’s type
“Wine&Winemaking” exhibition 2010
36%
4%8%9%
12%
16%
11%4%
Producer
Exporter
Importer/distributor/dealer
Enterprise of wholesale trade
Enterprise of retail trade
Scientific, research andproducing organizations
Services
Mass Media/publishing
Visitors according to the sphere of activity
“Wine&Winemaking” exhibition 2010
11
15
56
12
22
17
11
8
5
3
0
5
10
15
20
25
% f
rom
to
tal s
um
1visitors
Nursery
Viticulture
Agrarian equipment for viticulture
Facilities for plant protection
Wine materials
Wine
Equipment for winemaking industry
тара и упаковка
Container and package
HORECA (cafés, bars, restaurants)
Advertizing activity, marketing
International professional tasting contest“Odessa Gulf” 2010
• number of represented samples: 151
• represented countries:– Ukraine– Romania– Moldavia– Belorussia– Slovakia– Georgia
Cultural program of the exhibition:
• solemn reception in honor of the exhibition’s opening
Optional:• trips to winemaking enterprises of the region
• excursion tours around the city
• visits to the city cultural events
Contacts:
Address:
Off. 83, 3 Pirogovskaya Str., Odessa, 65044, Ukraineph/fax: +38 (048) 777-60-68, 728-60-68e-mail: [email protected]
Head of the project – Angelina Sovite-mail: [email protected]
Project coordinator – Ludmila Sitayloe-mail: [email protected]
Carrying out place:
Address: 6 Primorskaya Str., Odessa, Ukraine
• Concert-exhibition hall of the Sea Port (1 level)
total area 2400 sq. meters
• Commercial premises of the Sea Port (2 level)
total area 1200 sq. meters
Potential of the Odessa region
• Odessa city is the regional center with developed infrastructure
• 442 viticulture enterprises in the region
• 16 winemaking enterprises
• 22 enterprises-importers of wine and alcohol (offices are in Odessa)
• 548 enterprises of HоRеCа
• 163 forwarding transport companies (offices are in Odessa)
“Expo-Yug-Service” exhibition company, working in the event-market ofUkraine since 1997, has provided more than 100 exhibitions of differentdirections:
“Wine&Winemaking”“High Degree”“Festival of Wine” on Deribasovskaya Street“Marketing strategies in the promotion of alcoholic products. Cooperation withdistributors” International professional conference “InterAgroBusiness”“International Assembly of Tourist Business”“BoatExpo.Odessa”, “DivingExpo.Odessa” “Technologies of Beauty – XXI Century”“ColorTime” Festival of hairdressers’ art
Organizer:
Services represented by “Expo-Yug-Service” Company
In addition, “Expo-Yug-Service” Company represent the clients different complexesof advertizing and PR-services:- working out and providing of the whole cycle of the client’s advertizing campaign- working out of events, directed on the formation of the positive image of the client- organization of presentations, corporative holidays- design and printing of polygraph advertizing materials.
The company is the official representative of magazines “Enoteca” and “Vinomania” inUkraine.
Since 1998 the Department of internal and external tourism deals with reception and hotelaccommodation in Odessa, organization of trips to the International specialized exhibitions tothe countries of Europe and Asia.