Xerox® Phaser® 6180MFP Series vs. HP Color LaserJet CM2320n and CM2320 SeriesCompetitive Assessment

Xerox Phaser® 6180MFP Multifunction PrinterCompetitive Assessment

This document has been prepared from internal analysis as well as data prepared by Buyers Laboratory Inc. (BLI), the imaging industry’s leading source of unbiased and reliable competitive intelligence. Data was collected in BLI’s 10,000 square-foot lab in Hackensack, New Jersey and has been published in BLI’s Lab Test Reports, Environmental Test Reports, and BLI Side-By-Side Comparison publications, among others.

2 Xerox Phaser 6180MFP vs. HP Color LaserJet CM2320 MFP

Summary: Phaser 6180MFP advantages

Compared to the Color LaserJet CM2320 MFP, the Phaser 6180MFP has the following advantages:Productivity

Award-winning global and mobile print drivers that support •non-Xerox devicesPrint drivers deliver pop-up messages about device and job •status directly to users at their workstationsFaster rated black engine speed•Higher maximum monthly duty cycle•Faster tested first-copy time from the platen in black mode•Faster tested first-copy time from the document feeder in •black modeFaster tested document feeder speed in black mode•Faster tested simplex copy speeds in black mode in all tested •run lengthsFaster tested simplex print speeds in black mode in all tested •run lengthsFaster tested first-print times (Word, PowerPoint and Acrobat •PDF files)Faster tested overall print speeds (black and color modes)•Faster tested overall color print efficiency rate•Faster PCL job stream printing (black and color modes)•Higher bypass capacity•Higher maximum paper capacity•Higher standard and maximum RAM•Advanced copy features enhance ease of use•

Cost ControlLower supplies cost per page•Lower toner cost per page•Higher tested toner yield•

SecurityEAL 3 Common Criteria Certification •Network user authentication•IP address filtering•MAC address filtering•IPsec•Secure Sockets Layer (SSL)•SNMPv3•

Environmental ConsiderationsID Card Copy capability helps save paper•Higher tested toner yield•Xerox environmental awards•

Comparing Image QualityBetter printed text•Better printed halftone range•Better copied text•Better copied line art•Better copied halftone pattern•Better copied halftone range•Better copied color business graphics•Better copied color photographic images•Better copied color fidelity in the majority of colors•Higher fax resolution•

The Phaser 6180MFP’s innovative print drivers were recognized with a BLI “Pick” award for “Outstanding Achievement,” Fall 2008The Phaser 6180MFP supports Xerox’s Global Print Driver and the Mobile Express Print Driver, which received a BLI “Outstanding Achievement Award” in Fall 2008.

“In our lab trial using the Xerox Global and Mobile Print Drivers, we were able to print documents on non-Xerox devices, including copier-based and printer-based models, on our test network,” said Tony Maceri, BLI’s Senior Test Technician. This flexibility lets workers print anywhere in their office, even on non-Xerox printers and copiers, with a single interface, instead of having to keep numerous print drivers installed (which is time-consuming for IT workers as well as confusing to end users).

Xerox Phaser 6180MFP vs. HP Color LaserJet CM2320 MFP 3

Table of contents

ProductivityProductivity analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Print drivers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Ease of use advantages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Speed comparisons . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Cost controlColor access controls . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Device management comparison . . . . . . . . . . . . . . . . . . . . . . . . . 6

SecuritySecurity features comparison . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Environmental considerationsEnvironmental friendliness . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Environmental awards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Image qualityComparison . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Key positioning strengthsThe HP costs less. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Uses less energy when printing . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

SpecificationsComparison . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Test conditions:

The devices were tested in BLI’s Hackensack, New Jersey, laboratory, with daily conditions maintained between 68 and 78 degrees Fahrenheit and 35% to 65% RH. Letter-size 20-lb. bond paper is used for all testing. Electricity is automatically regulated to

4 Xerox Phaser 6180MFP vs. HP Color LaserJet CM2320 MFP

Productivity

Productivity analysisProductivity is influenced by a variety of factors, ranging from the obvi-ous (rated engine speed, rated scan speed) to the subtle (streamlined administrative procedures, for example, and overall ease of use). We will examine numerous factors that contribute to the overall productivity advantages of the Phaser 6180MFP in this section.

Ease of use is a critical factor in determining productivity. If users have to spend time figuring out how to use a function properly, they’re not doing the jobs they’re paid to do and their productivity suffers dramatically. The Phaser 6180MFP’s advantages in ease of use include…

Better print drivers keep workers more productive

Phaser 6180MFP Color LaserJet CM2320 MFP

PrintingScout polls the MFP before a job is sent and informs the user with a pop-up window if there are any errors, such as paper out, along with information about how to correct them

HP ToolboxFX is a separate installation, and it is a standalone application that is not integrated into the print driver

Global/mobile drivers support multiple Xerox models as well as non-Xerox devices

Universal driver supports only HP devices

Enhancing worker productivityAlthough color engine speed is comparable, the Phaser 6180MFP’s black engine speed is much faster than the Color LaserJet CM2320

Rated black engine speed (in ppm)

Phaser 6180MFP Color LaserJet CM2320 MFP

31 21

Higher maximum monthly duty cycle handles even the busiest workloads with easeMaximum monthly duty cycle (in impressions)

Phaser 6180MFP Color LaserJet CM2320 MFP

60,000 40,000

Higher bypass capacity and higher maximum paper capacity let users print and copy more and replenish paper lessStandard bypass capacity (in sheets)

Phaser 6180MFP Color LaserJet CM2320 MFP

150 50

Maximum paper capacity (in sheets)

Phaser 6180MFP Color LaserJet CM2320 MFP

950 550

Higher memory allows faster and more efficient processing of complex documentsMemory capacity (in MB)

Phaser 6180MFP Color LaserJet CM2320 MFP

Standard RAM 384 160

Maximum RAM 1,408 416

Advanced copy features enhance ease of useDoes the MFP offer…

Phaser 6180MFP Color LaserJet CM2320 MFP

Poster mode? Yes No

XY zoom? Yes No

ID card copy? Yes No

Xerox Phaser 6180MFP vs. HP Color LaserJet CM2320 MFP 5

One set

Five sets

10 sets

20 sets

11.615.6

17.227.1

18.1

17.8

26.2

26.0

Color LaserJet CM2320 MFPPhaser 6180MFP

Faster simplex copy speedTested simplex copy speed in black mode (in CPM)

BLI productivity analysis

Color LaserJet CM2320 MFPPhaser 6180MFP

Black mode

Color mode

From the platen

From the document feeder

Simplex mode

17.8

15.09

13.42

11

9.94

17.23

17.9

19.48

20

11.05

Although rated color first-copy time is comparable, the Phaser 6180MFP’s black first-copy time is much faster.Manufacturer rated first-copy time (in seconds)

Significantly faster tested first-copy time in black modeTested first-copy time in black mode (in seconds)

Significantly faster document feeding speed in black modeTested document feeder speed (in originals per minute)

Color LaserJet CM2320 MFPPhaser 6180MFP

One set

Five sets

10 sets

20 sets

13.018.8

17.627.9

19.1

18.0

27.8

25.9

Faster simplex print speedTested simplex print speed in black mode (in PPM)

Black mode

Color mode

18.81

81.1

27.1

86.7

18.8919.19

Faster tested overall print speed Tested overall print speeds including first page (in PPM)

Faster tested overall color print efficiencyTested overall color print efficiency rate (in percent)

Color LaserJet CM2320 MFPPhaser 6180MFP

Faster tested first-print timesTested first-print times (in seconds)

Black Word Document

Color PowerPoint Document

Black Adobe Acrobat PDF

16.887.05

17.2210.34

19.5611.94

Black mode

Color mode

16.923.1

14.715.8

Faster job stream printing Tested PCL job stream print speed (in PPM)

BLI’s job stream includes Word documents, Outlook e-mail messages, Excel spreadsheets, PowerPoint, HTML and Acrobat PDF files, totaling 19 pages. All of the files are sent the printer simultaneously. This test simulates the type of traffic a typical device might experience in a real-world, multi-user environment.

6 Xerox Phaser 6180MFP vs. HP Color LaserJet CM2320 MFP

Cost control

Reduce overlooked costsCost control is influenced by factors including toner and supplies cost as well as energy usage and – most often overlooked – the amount of time workers spend installing, tracking and maintaining the device on the network. In this section, we’ll examine the Phaser 6180MFP’s advantages over the Color LaserJet CM2320 in these key areas.

Advantages for a Company’s CTOCentreWare Web allows administrators to monitor all of an organization’s networked printers and MFPs

According to BLI’s Lab Test Reports…

“CentreWare Web (CWW), the fleet management tool for the Phaser 6180MFP, can be downloaded for free from Xerox’s Web site. BLI has tested the utility and found it to be powerful and flexible.”

BLI cost analysis: Lower supplies cost per pageCalculated color supplies cost per page (in cents)*

Phaser 6180MFP Color LaserJet M2320 MFP

11.289 12.529* Yield was tested using the ISO/IEC 24712 five-page color toner-yield test original.

Calculated toner cost per page (in cents); per color*

Phaser 6180MFPColor LaserJet M2320 MFP

Black 2.089 2.127

Cyan 3.089 3.394

Magenta 2.944 3.577

Yellow 3.207 3.431* Yield was tested using the ISO/IEC 24712 five-page color toner-yield test original.

BLI analysis: Higher tested toner yield Tested toner yield (in impressions)*

Phaser 6180MFPColor LaserJet M2320 MFP

Black 9,094 4,114

Cyan 6,427 3,565

Magenta 6,657 3,382**

Yellow 6,112 3,526* Yield was tested using the ISO/IEC 24712 five-page color toner-yield test original.

** Tested yield for this color was lower than the HP-advertised yield of 3,500 impressions.

CentreWare Web Wizards provide a guide to using features and functions, stepping system administrators through common tasks and helping them use the software to its full potential.

Xerox Phaser 6180MFP vs. HP Color LaserJet CM2320 MFP 7

Security and environ-mental considerations

Safeguard against attacksExternal device:

The Phaser 6180MFP leverages port blocking and fax security functions to ensure product safety.

Lower paper consumption can lead to less waste

Phaser 6180MFP Color LaserJet CM2320 MFP

ID Card Copy capability saves paper by copying two sides of a document (like an insurance ID card) onto one sheet of paper.

No ID Card Copy capability.

Higher toner yield can lead to less wasteThe Phaser 6180MFP’s high-yield toner cartridges are rated to yield up to 8,000 prints and copies in black and up to 6,000 prints and copies in color.

The Color LaserJet CM2320’s toner cartridges are rated to last only 3,500 impressions in black and up to 2,800 pages in color before they have to be disposed of.

Xerox’s Environmental Awards:•CorporateLeaderbyUSEPA•ClimateProtectionAward•FTSE4GoodIndex•World’sMostEthicalCompaniesList

Comparing image qualityThe Phaser 6180MFP was rated higher than the Color LaserJet CM2320 in BLI print quality categories including:BLI Print Quality Ratings

Phaser 6180MFPColor LaserJet CM2320 MFP

Text Excellent Very Good

Halftone Range Very Good Good

Higher tested printed halftone range creates better patternsTested print halftone range*

Phaser 6180MFP Color LaserJet CM2320 MFP

1% to 100% 2% to 80%* Data from BLI Lab Test Reports

Higher tested copied halftone range creates smoother copied detailsTested copied halftone range*

Phaser 6180MFP Color LaserJet CM2320 MFP

15% to 100% 15% to 97%* Data from BLI Lab Test Reports

Higher fax resolution for better legibilityFax resolution

Phaser 6180MFP Color LaserJet CM2320 MFP

400 x 400 dpi 300 x 300 dpi* Fax is available only for the CM2320fxi configuration of the CM2320 MFP.

The Phaser 6180MFP was rated higher than the Color LaserJet CM2320 in numerous BLI copy quality categories, including:BLI Copy Quality Ratings

Phaser 6180MFPColor LaserJet CM2320 MFP

Text Good Fair

Line Art Good Poor

Halftone Pattern Very Good Fair

Halftone Range Very Good Good

Color Business Graphics Good Fair

Color Photographic Images Good Poor

Better measured copy color fidelity in the majority of colorsMeasured color copy fidelity (the closer the number is to 0 the closer the match to the original color)*

Phaser 6180MFPColor LaserJet CM2320 MFP

Cyan 4.11 4.07

Magenta 6.61 4.46

Yellow 1.17 7.09

Red 8.10 7.75

Green 4.07 24.36

Blue 12.91 17.58

Black 3.18 3.40* Data from BLI Lab Test Reports

For more information, call 1-800-ASK-XEROX or visit us at www.xerox.com/office © 2010 Xerox Corporation. All rights reserved. XEROX® and XEROX and Design®, CentreWare® and Phaser® are trademarks of Xerox Corporation in the United States and/or other coun-tries. Product information and/or specifications are subject to change without notice. Updated 11/10 610P730205 61CCA-01UA

Key positioning strengths of the Color LaserJet CM2320 MFP and how to combat them with prospective customers

The HP costs lessWhat the HP sales rep could say:

“The Color LaserJet CM2320fxi MFP costs less than the Phaser 6180MFP/D, and it offers twice the standard paper capacity (two 250-sheet paper drawers) as well as a faster color engine speed.”

How to respond:

“In this case, you get what you pay for. The price difference of $50 is minor considering that the Phaser 6180MFP has a much faster rated black engine speed (31 ppm versus only 21 ppm for the HP model); color fax capability (in contrast, the CM2320fxi faxes only in black and white, and the CM2320n configuration has no fax capability at all); a higher bypass capacity (150 sheets versus only 50 sheets for the CM2320fxi); and higher toner yields for lower toner costs. What’s more, the Phaser 6180MFP can be upgraded to handle much more paper (up to 950 sheets), while users of the CM2320fxi are limited to the paper supply they start out with.”

Uses less energy when printingWhat the HP sales rep could say:

“The Color LaserJet CM2320 MFP uses only 460 watts when printing, while the Phaser 6180MFP uses up to 500 watts. In power-save mode, the HP model uses only 9.2 watts, which is much lower than the 17 watts used by the Phaser 6180MFP in power-save mode.”

How to respond:

“Electricity usage is only part of the picture when you consider ‘green’ issues. The Phaser 6180MFP includes numerous features that save resources as well as money, including high-capacity toner cartridges that last longer, so they are replaced less often, ID Card Copy capability that copies both sides of a document (such as a drivers’ license) on to a single-sided sheet. It prints at a much lower noise level, which contributes to a more comfortable work environment.”

Specifications at a glance

Xerox Phaser 6180MFP/D HP Color LaserJet CM2320fxi MFPBlack Engine Speed 31 ppm 21 ppmColor Engine Speed 20 ppm 21 ppmMax. Monthly Duty Cycle 60,000 impressions 40,000 impressionsStandard Paper Capacity 250 sheets 500 sheetsBypass Capacity 150 sheets 50 sheetsMax. Paper Capacity 950 sheets 550 sheetsADF Capacity 50 originals 50 originalsStandard RAM 384 MB 160 MBMax. RAM 1,408 MB 416 MBColor Fax Capability Standard No Dedicated Fax Memory 4 MB NoneOperating Noise Level 51.6 dB 69 dBColor Supplies Cost Per Page* 11.289 cents 12.529 centsRated Black Toner Yield (in impressions) High-yield: 8,000/Standard: 3,000 Standard: 3,500Rated Color Toner Yield (in impressions) High-yield: 6,000/Standard: 2,000 Standard: 2,800

* As calculated by Buyers Laboratory Inc.