X’CLUSIVE

TOUCH OF TE@

Practical Priss Sin City Naughty by Nature

Intro Letter• December 15, 2009

• Temique Roach

• 53 Business St. Apt 2

• Hyde Park, MA 02136

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• Reference: Intro to Marketing Portfolio

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• Dear Professor Charles Fusi,

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• Enclosed, please find my Marketing Portfolio, which contains the following items:

• Intro Letter

• Database Spreadsheet

• Data Analysis

• Updated Resume

• Cover Letter

• Data Chart

• Reference

• I hope that you find this portfolio motivating and out of the ordinary. The name explains it all.

• Respectfully yours,  

•  

• Temique M. Roach

Why Perfume?

• I chose to sell perfumes because I am a big fan on fragrances. Not only fragrances but body lotions, body washes, oils; anything that excites my senses. • Sell something that I am

passionate about guarantees bigger rewards.

• The name originates from my taste and the price.

Positioning Statement

Given at the most competitive, affordable

prices, X’clusive provides fragrances that everyone knows and loves. With a

touch of Tea of course, not only do we capture the

senses but we capture the hearts.

LocationI chose Copley as my location because while doing research, I noticed that Copley was a place for a lot of first’s in Boston. •1st Church Built By Free Blacks•America’s 1st Public School For Blacks•America’s 1st Subway (Tremont St. Subway)•And many others. Good commute•Easy for people to get toA NEED!!!•Only fragrance store around area.

Target Audience

Ages 16+

• My target audience would be primarily ages 16 and up, both male and female.

• My location fits this age group as well.

Top 6 SellersDune By Dior

$702.99 9.2%

J’adore By Dior$690.13 8.8%

Angel$705.77 8.3%

Hypnotic Poison

$745.50 8.0%

Can Can$711.31 8.6%

Polo Black Collection

$776.87 7.9%

Series1: Can Can Series2: AngelSeries3: J'adore by Dior Series4: Hypnotic Poison Series5: Dune by Dior Series6: Polo Black Collection

Data Chart

Profit in Percentage

Cover Letter• Temique Roach

• 53 Business St. Apt 2

• Hyde Park, MA 02136

•  

•  

• Reference: Intro to Marketing Portfolio

•  

• Dear Professor Charles Fusi,

•  

• Not everyone may like perfumes or colognes because of the strong fumes. However, I am sure that everyone loves the thought of someone else thinking they smell good. That’s exactly one of the reasons why I chose to sell perfumes. Not only was it a fun journey in creating such a venture, but at X’Clusive, there is something for everyone.

• In regards to inputting data for the sales of my fragrances, it took a lot more cognitive thinking then I thought. My ideal goal was to make profit. The dollar amount that changed every week, inevitably, will have affected my profits. Keeping track of the stock market each week really helped me to feel involved in the marketing realm. All in all, it was fun and I plan on creating more X’Clusive lines across the U.S.

•  

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• Thank You,

•  

• Temique M. Roach

Practical PrissComing to a city near YOU!

X’Clusive