Xbox One: Midnight Launch Events Playbook · Xbox One: Midnight Launch Events Playbook FULL LINE...
Transcript of Xbox One: Midnight Launch Events Playbook · Xbox One: Midnight Launch Events Playbook FULL LINE...
Xbox One: Midnight Launch Events PlaybookFULL LINE STORES SPECIALTY STORES KI TOURNAMENTS OUR TEAM RESOURCES
Microsoft Retail Stores
Xbox One Midnight Launch PlaybookNovember 2013@ 10PM – 1AM
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Xbox One: Midnight Launch Events PlaybookFULL LINE STORES SPECIALTY STORES KI TOURNAMENTS OUR TEAM RESOURCES
Overall Launch for Xbox One
Microsoft retail store will be the desired
destination for customers who want to experience
the Xbox One first hand, and learn about all of
the benefits.
To achieve this, we will
• Land in-store Xbox One demos and game play
that will live in the store and are not event
specific
• Deliver rich training to ensure we have the
most knowledgeable sales associates on the
Xbox platform
• Partner with industry celebrities (e.g.: Major
Nelson) and execute events building the
Microsoft retail store brand with gaming
audience
Midnight Launch Events
• Microsoft retail stores, both full line and
specialty, will host midnight launch parties for
the release of Xbox One on the evening of
November 21.
• FULL LINE:
• Date & Time: November 21 @ 10PM – 1AM
• All full line stores will host midnight launch
parties with $5k in prizes.
• In six locations, we will host larger Killer Instinct
Ultra Fighter tournaments with over $25K in
prizes.
• SPECIALTY:
• Date & Time: November 22 @ 12AM
• In all specialty locations, Microsoft retail stores
will open their doors for business starting at
12AM to sell Xbox One games and devices.
ALL MIDNIGHT LAUNCH EVENTS OVERVIEW
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Xbox One: Midnight Launch Events PlaybookFULL LINE STORES SPECIALTY STORES KI TOURNAMENTS OUR TEAM RESOURCES
• Pre-Order Any Xbox One Title, Get a $10 Microsoft
Store Gift Card
• Trade-in Select Xbox 360 Title, Get Same Xbox
One Title for $9.99
• Preorder Select Xbox Title, get 1600 LIVE Points
Upon Redemption
ALL MIDNIGHT LAUNCH EVENTS OVERVIEW
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FULL LINE STORES
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Execution GuideDate Start Time End Time Item Owner
10/23 - - Review playbook which includes a link to the 11/21 launch night experience guide Store Manager, CDS
10/23 - - Post event information into CRM CDS
10/24 - - Facebook event now available; promote and ask your mall to promote CDS
10/25 - - Email mall management the mall management event briefing information CDS
10/29 - - Schedule staff for launch night with HR ASM, recommendation on staffing here CDS, HR ASM
10/24 - - Review marketing materials available for CDS and start promotion CDS
11/1 - - Schedule walk through with mall management market and security team to review
run of show, stanchions and security placement, any costs associated with keeping
the mall open can be bundled into our monthly rent invoice
Store Manager, CDS
11/1 - - Schedule security with help desk and stanchions with local vendors (note for
stanchion costs, expense using store manager credit card and charge back to
marketing IO/GLs provided.)
11/6 - - Review the Xbox One swag catalog and place any orders via the marketing request
form using your regular monthly swag budget – take note of production lead times
and allow time for shipping if you want the items in time for launch. You may
continue to pass out swag post launch.
CDS
11/14 - - Receive flyers in store and promote preorders and the midnight launch to
customers, tracking information will be posted here
Inventory, CDS, All
Employees
11/14 - - Contact your local health department prior to hosting all events with food and
beverage to find and follow your local health code policies.
CDS
11/19 - - Receive midnight launch event kit and tracking info located here Inventory, CDS
Xbox One: Midnight Launch Events PlaybookFULL LINE STORES SPECIALTY STORES KI TOURNAMENTS OUR TEAM RESOURCES
Execution GuideDate Start Time End Time Item Owner
11/19 - - Place food order for up to $500 in food and expense using store manager
credit card and charge back to marketing IO/GLs provided. NOTE: McDonald’s
will no longer be providing food for all stores.
CDS
11/19 - - Review roles and responsibilities with staff working the event CDS
11/20 - - Buy tournament & giveaway prizes using credit memos – $5000 in prizes Inventory, CDS
11/20 - - Review Backorder Process Inventory, Staff
11/21 - - Print out parental consent form for game play for children ages 14-18. CDS
11/21 - - Distribute launch night t-shirts to staff prior to event (may wear earlier based on
store manager discretion – just make sure you have enough shirts for launch!)
CDS
11/21 - - Setup a laptop for email signups at www.microsoftstore.com/connect, and
encourage customers to go to www.facebook.com/Microsoftstore for more info
on future tournaments, events, and promotions.
CDS
11/21 10:00 PM 12:00 AM Doors open, video wall is up, free game play begins, you can ring out preorders
starting at 10PM, so customers can pickup at 12:00 AM. Refer to 11/21 launch
night experience guide for more info.
CDS
11/22 12:00 AM 1:00 AM Line up preorders on the left side of the answers desk and non-preorder on the
right, have runners available to run product between inventory and the answers
desk
Inventory, Staff
11/22 1:00 AM 2:00 AM Fill out the recap form and attach photos to your recap CDS
11/22 - - Send a Kudos to the top people who rocked the midnight launch Everyone
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FULL LINE LAUNCH NIGHT EXPERIENCE GUIDE
The launch night experience guide for all stores is located here.
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Xbox One: Midnight Launch Events PlaybookFULL LINE STORES SPECIALTY STORES KI TOURNAMENTS OUR TEAM RESOURCES
• Event Kit will arrive on 11/19 and will include• Green shirts for associates
• 50 – Black shirts for the first 50 people in line
• 50 - Backpacks
• Xbox One Controller Keychain Giveaways (quantity still in production)
• Store Setup:
• 1 – Raffle tickets & bowl/container
• 1 – Laptop
• Plano for the evening of launch will be posted to the store portal and will include the exact number of Xbox’s
• GAEM Units & Xbox 360s will not be used during the event
EVENT KIT & SETUP CHECKLIST
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Xbox One: Midnight Launch Events PlaybookFULL LINE STORES SPECIALTY STORES KI TOURNAMENTS OUR TEAM RESOURCES
Launch night inventory for full line stores is as follows:
• PREORDERS: We will have console inventory to cover all preorders at each store location.
• ADDITIONAL UNITS: Additional allocation information is not known at this time.
• DEMO UNITS: Demo inventory used on Plano will be sent separately.
• GAEM UNITS: Additional consoles for the GAEM units are not currently in scope until January due to inventory constraints.
XBOX ONE CONSOLE INVENTORY
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SPECIALTY STORES
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EXECUTION GUIDEAll specialty store locations are expected to open at midnight for the midnight launch events. We will be hosting MLG gamers at larger specialty store locations and will be in contact with each store as we get closer.
Here is your execution guide:
Date Start Time End Time Item Owner
10/23 - - Review playbook which includes a link to the 11/21 launch night experience
guide
Store Manager
10/25 - - Email mall management the mall management event briefing information Store Manager
10/29 - - Schedule staff for launch night with HR ASM, recommendation on staffing here Store Manager, HR ASM
10/24 - - Review marketing materials available for CDS and start promotion Store Manager
11/1 - - Schedule walk through with mall management market and security team to
review run of show, stanchions and security placement, any costs associated
with keeping the mall open can be bundled into our monthly rent invoice
Store Manager, CDS
11/1 - - Schedule security with help desk and stanchions with local vendors (note for
stanchion costs, expense using store manager credit card and charge back to
marketing IO/GLs provided.)
Store Manager
11/1 - - Receive flyers in store and promote preorders and the midnight launch to
customers, tracking information will be posted here
Inventory, Store Manager,
All Employees
11/15 - - Receive midnight launch event kit and tracking info located here Inventory, Store Manager
11/15 - - Review roles and responsibilities with staff working the event Store Manager
11/21 - - Distribute launch night t-shirts to staff prior to event (may wear earlier based on
store manager discretion – just make sure you have enough shirts for launch!)
Store Manager
11/21 11:00 PM 1:00 AM Open at midnight for launch night console and game sales Store Manager
11/22 1:00 AM 2:00 AM Fill out the recap form and attach photos to your recap Store Manager
11/23 - - Send a Kudos to the top people who rocked the midnight launch Everyone
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Xbox One: Midnight Launch Events PlaybookFULL LINE STORES SPECIALTY STORES KI TOURNAMENTS OUR TEAM RESOURCES
SPECIALTY LAUNCH NIGHT EXPERIENCE GUIDE
The launch night experience guide for all stores is located here.
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Xbox One: Midnight Launch Events PlaybookFULL LINE STORES SPECIALTY STORES KI TOURNAMENTS OUR TEAM RESOURCES
• Event Kit will arrive on 11/19 and will include• Green shirts for associates
• 50 – Black shirts for the first 50 people in line
• Xbox One Keychains (qty still in production)
EVENT KIT & SETUP CHECKLIST
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Xbox One: Midnight Launch Events PlaybookFULL LINE STORES SPECIALTY STORES KI TOURNAMENTS OUR TEAM RESOURCES
Launch night inventory for specialty stores is as follows:
• PREORDERS: We will have console inventory to cover all preorders at each store location.
• ADDITIONAL UNITS: Additional allocation information is not known at this time.
• DEMO UNITS: Demo inventory used on Plano will be sent separately.
XBOX ONE CONSOLE INVENTORY
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KILLER INSTINCT TOURNAMENT STORES
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Stores
Seattle, Lone Tree, Orlando (Florida Mall), San Diego, Houston, and Boston
Overview
Microsoft retail stores will host six Xbox One Killer Instinct Ultra Fighter Tournaments in our six larger gaming community stores on 11/21 @ 8PM.
• Through a 16-console Killer Instinct Ultra Fighter Tournament, we will narrow 256 players down to one Ultimate Fighter per store.
• The winner from each location will be flown the following day (11/22) to our Jacksonville, FL store openings for a final Killer Instinct Ultra Fighter Showdown on stage right before the Macklemore concert on 11/23.
• The Showdown gameplay will be streamed on the large concert monitors for the 2000+ attendees to watch.
• Major Nelson will be our Showdown host, eSportsannouncer and commentator on stage with our finalists.
• Our Killer Instinct Ultimate Fighter Champion will be congratulated with a gold fighter belt and a final round against game creator Ken Lobb (still being finalized).
• Major Nelson and our Store Manager for Jacksonville will then introduce Macklemore for his concert appearance directly following the Showdown to fans in attendance.
KILLER INSTINCT ULTRA FIGHTER TOURNAMENTS
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Killer Instinct has gained incredible momentum since its announcement on Xbox One at E3. Fans are excited about this game and many have posted in forums on news articles and told us directly at consumer shows that Killer Instinct is the main reason why they are buying an Xbox One.
KILLER INSTINCT BACKGROUND & JUSTIFICATION
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Xbox One: Midnight Launch Events PlaybookFULL LINE STORES SPECIALTY STORES KI TOURNAMENTS OUR TEAM RESOURCES
• Store Associate (1): dedicated to walking the line outside from store open until event begins informing customers how the event will take place. Best practice speech to come.
• Store Associate (1): dedicated to KI game event including all Xbox boxes consoles/controllers, testing, etc. (liaise with store manager who we assume will need to be dedicated to all things launch night). MUST ATTEND TRAINING THE NIGHT BEFORE FROM 9PM – 11PM
• Store Associates (including CDS) (4): dedicated to the gaming stations (4 screens/person = coverage for all 16 screens) to assist with any tech troubleshooting, navigating game set up, etc. (will support the BAs who are dedicated one per screen). MUST ATTEND TRAINING THE NIGHT BEFORE FROM 9PM – 11PM
• Store Associate (1): dedicated to food table and restrooms as restrooms will be roped off for the first two hours of the event
• Brand Ambassadors (23): 16 – one per screen to direct game play, cheer gamers and record scores; 5 – registration/line management; 2 – runners
• Store Manager (1): Oversee staff and sales
Roles and Responsibilities
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Xbox One: Midnight Launch Events PlaybookFULL LINE STORES SPECIALTY STORES KI TOURNAMENTS OUR TEAM RESOURCES
Generic Event Layout
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Monitors for Heats
103 used for Final 8, Final 4, Semi Final and Final
Final 8, Final 4, Semi Final and Final in Theatre
One LinePre-orders and/or Game Registration
depicted by identifying lanyard
Registration
Pre-numbered line for Pre-order Pick up
Registered gamers awaiting first or next
heat123456
91011121314
1-16
Final 8
Winners
Line for
gamers
awaiting
Challenge
rs
78
16 15
Stanchion line behind players. ‘On Deck’ players standing behind
designated monitor.
Stanchion line behind players. ‘On Deck’ players standing behind designated
monitor.
Xbox One: Midnight Launch Events PlaybookFULL LINE STORES SPECIALTY STORES KI TOURNAMENTS OUR TEAM RESOURCES
Timeline
• 11/21
• EVENTS:
• 8PM – 1AM – Midnight Launch in all stores & Xbox One Killer Instinct Ultimate Fighter Tournaments in six large markets
• 11/22
• STORE OPENING:
• 10:30 AM – Jacksonville, FL Store Opening Ceremonies
• 11:00 AM – Microsoft store opens (free concert ticket distribution)
• EVENTS:
• (Travel day) Participants fly to Jacksonville, FL
• 11/23
• EVENTS: (exact timing is still in progress)
• 12:00 PM – Gates open for concert
• Macklemore and Ryan Lewis to arrive in FL
• Killer Instinct Final Showdown with Major Nelson, Ken Lobb (not final), and our six contest winners
• Concert scheduled to start with Macklemore and Ryan Lewis
TIMELINE & PRIZES
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Prizes
• Xbox One Killer Instinct Ultra Fighter Tournaments
• 1 Winner from each store wins the Ultimate Xbox One Gaming House worth $5K
• Includes Xbox One, all launch night titles, year of Xbox Live
• Plus a trip on 11/23, the day of launch, to play in a final showdown on stage in Jacksonville, FL to determine the Killer Instinct Ultra Fighter Champion, and a final match again game creator Ken Lobb
• Meet Macklemore and concert to follow tournament
• 2 Place – All launch night titles Xbox One and a year of Xbox Live, $1000
gift card to the store
• 3 Place – All launch night titles for Xbox One and a year of live
Prizes totaling $25K per store
Announcements
• You may let customers know that we will be hosting a 256 person Killer Instinct Tournament at your retail store.
• The date we will publically announce the tournaments hasn’t been set as we are working on alignment with the Xbox team for a formal announcement.
• As soon as we do know, we will be sending you promotional materials to promote, promote, promote!
PRIZES & ANNOUNCEMENTS
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Xbox One: Midnight Launch Events PlaybookFULL LINE STORES SPECIALTY STORES KI TOURNAMENTS OUR TEAM RESOURCES
CRM LISTINGTitle: Xbox One Killer Instinct Ultra
Fighter Tournament
Site: [Store location]
Types: Midnight Launch Event Visibility: Public
Audience Option 1: Gamer Audience Option 3: -
Audience Option 2: Student
Category Option 1: Xbox
Category Option 2: Other
Room: [Store Room: Theater Room] Service: [Store Event –Accessories]
Resource: [Store Resource: Event Manager] Capacity: 400
Recurrence: Once Duration: 3 hours
Starting On: 11/21 at 6:00 PM Ending On: 11/22 at 1:00 AM
Event Description: Think you’ve got the Killer Instinct? You could have a chance to prove it at the Killer
Instinct Launch Tournament in store on launch night, 11/21, and win a trip to
Jacksonville, FL for the Ultra to meet Major Nelson and Macklemore! Registration
begins at 6pm, tournament play begins at 8pm, general consumer game play
begins at 10pm. Arrive early to secure your place in line – first 50 people will receive
a special giveaway! More info available on Facebook. Console preorders are sold
out at this time and inventory is limited. Arrive early. See you there!
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Xbox One: Midnight Launch Events PlaybookFULL LINE STORES SPECIALTY STORES KI TOURNAMENTS OUR TEAM RESOURCES
What You Can Expect
Communication – You can expect the marketing team to be in contact with your store manager and CDS to work on event flow and planning. This will include conference calls and email communication leading up to launch date.
Excitement – We expect these six launch events to drive additional excitement, fun for customers and PR to our retail stores.
Matter – We are working with an event agency, Matter, to coordinate the larger scale launch events. Their event coordinators will be on site to manage the event execution in coordination with the CDS and Store Manager.
FURTHER PLANNING
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Important Links
Run of Show: currently in generic draft form, store specific final versions available 11/12
Inventory Allocation: Will post allocation here once confirmed
Facebook event invites: Will post once event is announced publically
Marketing Collateral: Will post here once approved
Tracking: Will include signage, flyers, event kits, etc.
Credit Memos: For a gift card in the amount of $5k for the first place winner• 1 Winner from each store wins the Ultimate
Xbox One Gaming House worth $5K
Xbox One: Midnight Launch Events PlaybookFULL LINE STORES SPECIALTY STORES KI TOURNAMENTS OUR TEAM RESOURCES
OUR TEAM
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Staffing
• Schedule 20-30 people depending on your store size, preorder quantity, rain checks, and event size
Roles & Responsibilities
At 10PM:
• Event Host – identify an individual who will act as your overall event host, making announcements about gameplay and raffling off prizes
At 12AM:
• Cashiers – Identify you cashiers for te
• ICE – ICE team should be in the back managing inventory needs.
• Runners – Identify runners to get inventory
from the inventory room and bring product out to the customers.
STAFFING, ROLES & RESPONBILITIES
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The following is a script you can use for stand up and down and to email to your team to get them amped about the midnight launch!
Hi, Team – I have exciting news! We’ll be hosting a midnight launch event for Xbox One! The launch is on November 21 from 10PM –1AM. We want to host an epic midnight launch event and to do so, I need your help! Here are some ways you can help promote the launch when engaging and talking to customer on the sales floor, at check out, at events, and at the Answers Desk:
1. PREORDERS: Preorders DRIVE game night attendance and sales. The more console and game preorders we have, the more attendees we have on launch night and the more sales we can rack up on launch night! Because we are out of console preorders, sell preorders of the launch night games – talk up how cool the new device and games are and promote the launch!
2. PROMOTION: When walking customers through our latest promotions, mention the midnight launch party as a great way to come out, have fun, bring some friends and have a chance to win some fun Xbox One prizes!
3. FLYERS: Flyers will arrive on 11/5. As soon as they arrive, I want those things gone! Hand them out to people who are in the gaming section, talk up the midnight launch when people say they are just looking or just browsing, ask them “Have you heard about our midnight launch parties? They’re pretty exciting with early game play, raffle prizes, giveaways for the first 50people in line and a great time for everyone!”
4. TALK UP EARLY GAME PLAY: Talk up the game play “We are one of the only retailers that gets early game play and it’s a key advantage for us!
5. TALK UP THAT MICROSOFT RETAIL STORES ARE THE HOME OF XBOX: We are the home of Xbox. More than anyone, we own the greatest and best console on the market, the console that outsold every other console in the world. Microsoft is the homeof Xbox One and if you’re going to buy your games anywhere, you need to buy them at the home of Xbox. We provide awesome launch night parties that are exciting for core gamers and good for the casual gamers as well.
Alright team, are you ready for an amazing Xbox One midnight launch party?! YEA!
CDS STAND UP & DOWN SCRIPT
Xbox One: Midnight Launch Events PlaybookFULL LINE STORES SPECIALTY STORES KI TOURNAMENTS OUR TEAM RESOURCES
RESOURCES
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Xbox One: Midnight Launch Events PlaybookFULL LINE STORES SPECIALTY STORES KI TOURNAMENTS OUR TEAM RESOURCES
CRM LISTINGTitle: Xbox One Midnight Launch Party Site: [Store location]
Types: Midnight Launch Event Visibility: Public
Audience Option 1: Gamer Audience Option 3: -
Audience Option 2: Student
Category Option 1: Xbox
Category Option 2: Other
Room: [Store Room: Theater Room] Service: [Store Event –Accessories]
Resource: [Store Resource: Event Manager] Capacity: 400
Recurrence: Once Duration: 3 hours
Starting On: 11/21 at 10:00 PM Ending On: 11/22 at 1:00 AM
Event Description: Join us for a midnight launch party to celebrate the launch of Xbox One on Day One
at Microsoft retail stores. Starting at 10 PM local time on 11/21, we’ll showcase the
latest Xbox One games like Ryse, Forza Motorsport 5, Dead Rising 3, and Killer
Instinct. Entertainment and giveaways will be raffled off throughout the evening.
Arrive early to secure your place in line – first 50 people will receive a special
giveaway! Console preorders are sold out at this time, but we will be taking rain
checks up until launch. See you there!
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Xbox One: Midnight Launch Events PlaybookFULL LINE STORES SPECIALTY STORES KI TOURNAMENTS OUR TEAM RESOURCES
CORPORATE MARKETING TOOLKIT
Your marketing team will be providing you with digital ads, easels, .OFT email templates, and flyers to help you promote your midnight launch.
Download marketing toolkit here.
Item Size
Digital Banners 160 x 600
290 x 170
300 x 250
728 x 90
Flyer 4 x 7
Easel Standard Size
Email Template (.OFT Template) Standard Size
Flyer Template (Publisher) Standard Size
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Xbox One: Midnight Launch Events PlaybookFULL LINE STORES SPECIALTY STORES KI TOURNAMENTS OUR TEAM RESOURCES
How to Promote Your Store’s Midnight Launch Party
CDS & STORE PROMOTION
Type Action Resources
Marketing Toolkit • Use the marketing toolkit provided to
promote, promote, promote with your
local contacts.
Use the marketing resource to advertise
the event to your contacts and groups.
Download the marketing toolkit here.
Partnerships • Bring your partnerships into the
promotion and execution for the
events to help drive traffic and
excitement.
Build partnerships with local community
groups including gaming groups,
research school gaming groups, local
gaming non profits, and leverage for
promotion and launch night excitement.
Preorders • Focus your team on driving game
preorders in store. This will drive
launch night traffic.
Use the list of game titles on launch
night to promote our preorders list.
Gaming Leagues & Gaming Events • Promote actively during gaming
leagues each week to make sure that
our core gamers know when launch is
and when they need to arrive.
Use the marketing toolkit to promote,
advisors, and signage.
Facebook Event • CDSs may include the Facebook event
link in any of their communication to
customers.
Facebook Event:
http://msft.it/XboxOneLaunch
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Xbox One: Midnight Launch Events PlaybookFULL LINE STORES SPECIALTY STORES KI TOURNAMENTS OUR TEAM RESOURCES
On launch day, you’ll be able to enjoy titles from a
diverse range of global developers and renowned
studios. Xbox One launch titles include:
• Assassin's Creed IV Black Flag (Ubisoft, Ubisoft)
• Battlefield 4 (DICE, Electronic Arts)
• Call of Duty: Ghosts (Infinity Ward, Activision)
• Crimson Dragon (Grounding/Land Ho!, Microsoft
Studios)
• Dead Rising 3 (Capcom Vancouver, Microsoft)
• FIFA 14 (EA Sports, Electronic Arts)
• Fighter Within (AMA Ltd., Ubisoft)
• Forza Motorsport 5 (Turn 10 Studios, Microsoft
Studios)
• Just Dance 2014 (Ubisoft Paris, Ubisoft)
• Killer Instinct (Double Helix, Microsoft Studios)
• LEGO Marvel Super Heroes (TT Games, Warner
Bros. Interactive)
• Lococycle (Twisted Pixel, Microsoft Studios)
• Madden NFL 25 (EA Sports, Electronic Arts)
• NBA 2K14 (Visual Concepts, 2K Sports)
• NBA LIVE 14 (EA Sports, Electronic Arts)
• Need for Speed: Rivals (Ghost Games, Electronic
Arts)
• Peggle 2 (Popcap, Electronic Arts)
• Powerstar Golf (Zoe Mode, Microsoft Studios)
• Ryse: Son of Rome (Crytek, Microsoft Studios)
• Skylanders: Swap Force (Vicarious Visions,
Activision)
• Watch Dogs (Ubisoft Montreal, Ubisoft)
• Zoo Tycoon (Frontier Developments Ltd.,
Microsoft Studios)
• Zumba Fitness: World Party (Zoë Mode, Majesco)
LAUNCH NIGHT GAME TITLES
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Use your store manager’s credit card for all expenses for the midnight launch events. When processing expenses, use these IO/GLs for expensing stanchions, security, food, and other launch night event items. As a reminder, these IO/GLs will hit the marketing budget, not your individual store’s P&L.
MARKETING PRODUCT LAUNCH EVENT IO/GLs
Market IO GL
Central 1480229
802000
Northeast 1480230
Northwest 1480231
Ohio Valley 1480232
Southeast 1480233
West Coast 1480234
Canada 8662465
Puerto Rico 8642294
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• All issues need to be called into helpdesk. This includes credit memo issues, security issues, POS issues, etc. • Retail Helpdesk
• 855-825-7575
POS AND ISSUE RESOLUTION
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• Can I make the midnight launch my own?
• YES! Each store should take the corporate guidance provided and then make the midnight launch special in their market and store. With the tools provided and the resources you have in the store, midnight launches are a time to craft a one of a kind experience for our customers.
• Can I outreach to my community groups to bring them in for the events?
• YES! You should absolutely proactively reach out to groups, the mall management, local schools, and other community groups to come in and drive awareness of the midnight launch party.
• Can I reach out to media, radio, newspapers, bloggers, etc?
• NO, we must let our PR team manage all outreach, but you may send out general request and suggestions for them to outreach to by emailing Paige Young.
COMMON QUESTIONS & ANSWERS
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