WZGC - americanradiohistory.com · disc jockeys. The afternoon's efforts raised some needed...

WZGC STEREO 93 PEACH TREE CENTER BUILDING, ATLANTA, GEORGIA, 30303

COMMUNICATIONS OF ATLANTA, INC.

www.americanradiohistory.com


People are saying nice things

about W C 93fm

The best new morning drive team in at Z93, Atlanta. They are funny as anyone you'll ever hear. Z93's Dan pulling a 36 between 7 and 8 PM in and BABY - I listened.

the BUSINESS is BARRY CHASE & SCOTT (newsman) WOODSIDE hell...Dale O'Brien (noon to 4 at Z93) is as smooth as Mason is the hottest new teen jock in the country, the last ARB. I was in Atlanta for the Bob Wilson Show,

Reprinted directly from

THE FRIDAY MORNING tPIJA1L'I'EIIBACK, INC.

1415 E MARLTON PIKE, SUITE 404 CHERRY HILL, NEW JERSEY 08034

A FACTUAL PROGRAMMING GLIDE

APRIL 25TH ISSUE

The highly respected programming analyst, Kal Rudman gave his objective opinion of Z -93's outstanding air staff in

this recent issue of THE FRIDAY MORNING QUARTERBACK, INC. People all over Atlanta are saying "We agree!"



WGC Research

Communications of Atlanta, Inc. 230 Peachtree St.. N.W.. Atlanta. Ga. 30303. Telephone (404) 522 -9393

COMPETITIVE MARKET PROFILE

WAOK - Black programming, personalities, high level of local community involvement

WBIE -FM - Automated country music - low listener involvement

WGKA - All classical music, arts and cultural news, opera and symphony

WGST - MOR - contemporary - oldies with personalities and heavy news emphasis. Carry Georgia Tech sports and Flames Hockey.

WIGO - Black contemporary hits with high energy personalities

WIIN - AM Daytimer with progressive album cuts, Dr. Demento, jazz and counter- culture features

WKLS -FM - Progressive - contemporary - album cuts, low listener involvement, no contests or promotion- minimal news or community involvement

WLTA -FM - Automated easy listening, hourly news, some personality

WPCH -FM - Schulke automated east, listening, hourly news, heavy TV advertising

WPLO - Country music with personalities and news, community involvement and promotion

WPLO -FM - Automated country music

WQXI - Top 40, personalities, news and community involvement, Falcon football

WQXI -FM - Simulcast with WQXI -AM 5:30 -10AM - contemporary -

progressive album cuts all other times

WRNG - All talk and news, personalities, community involvement, CBS network

WSB - MOR, personalities, news, features, talk, interviews, copter traffic reports, religious, Braves baseball, Hawks basketball, high school sports, communit;, involvement, NBC network

WEB-FM - Automated MOR, news and NBC network



w;c Research

Communications of Atlanta. Inc. 230 Peachtree St.. N.W., Atlanta, Ga. 30303. Telephone (404) 522 -9393

STATION PROFILE

FACILITIES Frequency: 92.9 Mhz

WZGC (Z -93) Atlanta

ERP: 100,000 watts (H&V) Antenna Height: 590' above

average terrain

Hours of Operation: 24 Hours

COVERAGE Radius of approximately 90 miles from transmitter.

Includes Atlanta metropolitan radio market.

PROGRAMMING Z -93 is a mass appeal radio station with special emphasis on teens and young adults. The music consists of Hit Con- temporary selections blended with gold records of the past.

AUDIENCE Z -93's target audience is teens and young adults, 12 -34. It includes a large number of college students.

ADVERTISING Z -93 allows commercial content to occupy only 8 minutes POLICY of each hour.

ADVERTISERS Z -93's client list includes the following account categories: automotive, banks /financial institutions, insurance, beauty products, beer and wine, clothing, department stores, jewel- ry and gifts, furniture /appliances, food products, restaurants, real estate, soft drinks and candy, movies, concerts, sports and other entertainment, records and tapes.

PROMOTION Z -93 makes itself visible in Atlanta in a variety of ways... TV spots, bus cards, T- Shirts, on -air contests.

COMMUNITY Every other Sunday, Z -93 broadcasts "Confrontation ", a spe- INVOLVENE T cial program dealing with black problems in today's society.

Z -93 sponsors exclusive movie showings, concerts and other special events such as the Atlanta premiere of the film "Tommy ", the Grand Funk and Alice Cooper concerts.

3/10/75



WZGCSTEREO93FM RECENT WZGC ADVERTISERS

Georgia Power Company Dr. Pepper Dairy Queen Budweiser Beer Hardee's Restaurants McDonalds Trust Company Bank First National Bank Seven Eleven Stores Mangurians Furniture Rich's National Bank of Georgia Sears Kawasaki Richway C & S Bank Hostess Baking Chrysler- Plymouth Country Club Beer Lion Country Safari Wrangler Jeans Clairol Products TDK Tape Kennedy & Cohen The County Seat Metropolitan Life CMC Stereo Tropicana Orange Juice Yamaha Six Flags Over Georgia Just Pants Kay Jewelers Carnation Slender Gingess Formal Wear Eckerds Drags Johnson & Johnson Levi's Jeans Bekins Moving and Storage Schlitz Beer Hamms Beer The Gap Nunn Bush Brass Boot Mennen Gillette Avon Honda Sea & Ski Macleans Toothpaste

Lafayette Radio Burger King Pontiac Muse's 7 -Up Helene Curtis Chick -Fil -A DeKalb Federal Savings Lee Jeans Volkswagon Coca -Cola Carnation Instant Breakfast Litronix Pant -A -Rama 5 -7 -9 Shops Mitchell Tuxedos Nehi Distributing Company Mars MCA Capitol Records ABC /Dunhill Warner Brothers Columbia Pictures Columbia Records RCA Mr. Pibb

COMMUNICATIONS OF ATLANTA, INC. 230 PEACHTREE ST. N.W. ATLANTA, GEORGIA 30303 404 -522 -9393



Help your kids win a free night at Six Flaks for their whole school In the WZGC-93 M &M /MARS "Schoolhouse Rock" Contest.

Featuring a private Sugarloaf Concert

Here's how they can win! Students collect and save wrappers from any MGM /MARS candies -or facsimiles: the names of any MGM /MARS candies hand -printed on 3" X 5" pieces of paper.

Printed names must appear as follows: "M &M's" Plain Chocolate Candies- "MGM's" Peanut Chocolate Candies -MILKY WAY

bar -3 MUSKETEERS Bar -SNICKERS Bar -COMBO MUNCH Peanut Brittle -SNIK SNAK Stiks -MARS Almond Bar - MARATHON Bar.

The school that col'ects the most entries per student will be the winner. Every school has an equal chance to win.

Sugarloaf

Contest ends May 16, 1975. At this time, schools should have packaged all entries in cardboard cartons and bundled in groups of 10,000 to be delivered to the WZGC -93 studios.

The rock concert is a free, private show, held at Six Flags Over Georgia, on May 30, 1975. Student body and faculty have free admission to the park from 5:00 PM on. Winning school notified on or about May 21, 1975.

Contest open to all public or parochial junior and senior high schools in the Atlanta area.

For full details, call 524 -3201 -and hear all about it on WZGC -93.



0

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The Mountain Do

Z 93...the Atlanta GIANT...is proud to participate in one

of the most exciting and worthwhile projects scheduled for the

Spring: the Mountain Do.

There's lots to do at a Mountain Do: you can climb a 300

million -year -old rock; follow the 1.3 mile trail where fearless

Indians once trod; listen to great bluegrass pickin'; see

champion mountain cloggers; buy magnificent mountain crafts;

,neet the Z 93 disc jockeys; traverse a Herculean mountain ob-

_:tacle course; drink from a mountain fountain; see wild animals

face to face; sample free rocks, grass, and Dew of your choice;

ride up and down in a hot air balloon; win special prizes for

yourself and your school in the Mountain Do Pledge Walk to bene-

fit the Kidney Foundation; and maybe

even bask in the sun.

In short, it'll be a good way W GC to find Mother Nature and help your

fellow man. Bring a 93 fm g date or a dog.

Or a kite.

Do it. May 31. At beautiful Stone Mountain.

COMMUNIZATIONS OF ATLANTA, INC. 230 PEACHTREE ST. N.W. ATLANTA, GEORGIA 30303 404 -521 -1190



involvement

have participated in

Some Atlantans learned a lot

about helping each other in this

year's March of Dimes Pledge Walk.

They also learned about sharing; and

dedication; and how hard work brings

people together. They also learned a

lot about slaps on the back. Right,

fellas?

But to the thousands of Atlantans

who turned out, the 1975 March of Dimes

Pledge Walk meant lots of fun, too.

Free prizes, lots of music, and free

refreshments served by smiling Z 93

disc jockeys.

The afternoon's efforts raised

some needed financial support for the

worthiest of causes. Z 93 is proud to

this effort to help Atlantans help other

Atlantans. We thank all those who made it possible.

W6C 93fm




150

E 2

Why is Chuck smiling? 'Cause he's the sales manager of WZGC, and he's in the middle of over 11 million signatures brought in by 34 metro Atlanta high schools for the Z -93 School Spirit Contest. The students at Fayette County High School, Fayetteville, Georgia were the winners with a tota:' of 2 million signatures on their petitions. Fayette County High will receive a School Spirit Dance, with entertainment and refreshments compliments of Z -93, plus a juke box which will be stocked with the top 20 hits each week for an entire year. Try Z -93 and get results. Then smile!

wL93fm STEREO ROCK

COMMUNICATIONS OF ATLANTA, INC. 230 PEACHTREE ST. N.W. ATLANTA, GEORGIA 30303 404. 522 -9393



involvement sip

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V

THE Z ZIPPERS

In an effort to broaden its involvement with young

Atlanta, Z 93 recently launched its own entry into the world

of competitive sports: the Z Zippers.

This year the Zippers --the official Z 93 basketball

team- -have scheduled a series of games with Atlanta public

schools. The Zippers appear free -of- charge to play any organ-

ized team from metropolitan Atlanta. Thus far the games have

:'_een great fun for both the students and for the Z 93 jocks.

And since the school keeps all the proceeds, it's a great way

to raise money for various school projects

Thus far in the season the Zippers

boast a perfect record of no wins /five

losses. And we plan to keep this

momentum rolling as the season continues

The Z Zippers...they could only be from Z93...the

Atlanta GIANT.




THE GEORGE HARRISON ZIPOFF

Z 93...the station that gives you more concerts, more

cash, and more winners than any other Atlanta radio station...

presents the George Harrison Zipoff.

In conjunction with the spectacular Omni appearance of

George Harrison, Ravi Shankar, and Billy Preston, the Super Z

gave lucky listeners hundreds of George Harrison albums and

concert tickets. Even though the concert was actively promoted

by the media, Z 93 was the only Atlanta radio station to give

away Front Row Center tickets to the Harrison show. Two lucky

Atlantans were even flown to New York all- expenses -paid, to

hear Harrison's Madison Square Gardens performance.

Prior to the concert, Z 93 also

broadcast an exclusive in -depth interview

with Harrison - -the first one released in

over five years. This interview and the

constant pre- concert giveaways brought

thousands of enthusiastic fans to the Omni hours before showtime.

Harrison, ably assisted by Shankar and Preston, totally

mesmerized two sell -out crowds, and pulled off one of the most

spectacular musical events ever held in the Omni. The George

Harrison Zipoff...exclusively from Z 93. Where the winning is

only beginning!




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CNAMIBERS

R I I. S S i 1 MARION I

COMMUNICATIONS OF ATLANTA. INC. PEACHTREE :ETER BUILDING, A- _ANTA, GEORGIA 30303

404 -521 -1190 100,000 WATTS E.R.P. HORMONTAL

100,000 WATTS E.R.P. VERTICAL

ANTENNA 590 FEET ABOVE AVERAGE TERRAIN



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