Wyndham Hotel Group
Transcript of Wyndham Hotel Group
Digital Search in the Post-PC Era:The Impact of Right Side Ads
Rich MastrianiDirector SEOWyndham Hotel Group
http://www.nj.com/entertainment/index.ssf/2016/04/50_jersey_foods_you_must_try_before_you_die.html
Transition from Demand Marketing to Crowd Based Power
Source: http://www.socialmediathinklab.com/wp-content/uploads/2014/02/4-Labrecque_vor-dem-Esche_Mathwick_Novak_Hofacker_2013_Consumer-Power-Evolution-in-the-Digital-Age.pdf
Google Market Cap
Facebook Market Cap
Over 1.2 Trillion Searches per Year
Growth Rate of Google Searches
has Declined
Google Ad Spend Growth Decline 4th Quarter 2015
Increases in ROI by Serving less content within the SERP
Facebook performance is Improving.
Facebook:Outperforming Global Display Ads
2/19/2016:Google Officially Moves Removes Right Side Ads on Desktop
Right Side Ads
Current State
Organic Began Capturing More Search Traffic
Validated by an Additional Lift in Conversions
Industry Wide: Improvements in CTR
What Should SEO’s Do?
Focus on Additional Channels that Drive User Intent
Use Schema to Highlight Content for Quick Answers
Focus on Local Search
Specific Data•Visits•Click for Directions•Click to Call
Thank You!