Wylde Center Community Assessment

May 4, 2015

Agenda

Methods

Response Rates

Quantitative Data Overview

Qualitative Data Overview

Recommendations

Methods

Key Project Questions:

How does the greater Atlanta community perceive the Wylde Center, its mission, and their green spaces?

What value does the community perceive that the Wylde Center is bringing?

Four target groups

Members

Lapsed Members

Never Given

Potential Support

SurveyMonkey.com and Yahoo!Groups

Response Rates

Current Members: 500

132 responses = 26% response rate

Lapsed Members: 575

37 responses = 6% response rate

Never Given: 1200

66 responses = 6% response rate

72 responses from Potential Support

Are you aware that the Wylde Center…

In the past year, have you participated in any of these events or visited these garden locations?

Plant Sale, Decatur Earth Day Festival, Urban Coop Tour, Beer Garden, Decatur Garden Tour, Cocktails at Sugar Creek, Fall Membership Hot Dog Roast, Volunteer Workday, Wylde Center – Oakhurst Garden, Wylde Center – Sugar Creek Garden, Wylde Center – Edgewood Community Learning Garden, Wylde Center – Hawk Hollow Garden

Consistent within all groups, Oakhurst Garden most well known(range 71-89%)

All other gardens significantly behind (range 5-15%)

Consistent within all groups, Plant Sale event most well known (range 70-80%)

2nd most popular: Decatur Earth Day Festival (14-40%)

Members were aware of all events more often than the other target groups

In one sentence, please describe how you would define the Wylde Center.

What initiative would you like to see added to the Wylde Center’s programs?

Members

• Water conservation

• Market more to young professionals (20-30s)

• Education about dangers of processed foods

• Environmental advocacy/policy classes

Lapsed Members

• Miss the gardening classes

• Gardening for Dummies

Never Given

• Education on solar power

• Gardening 101• Summer

camps for kids

Potential Support

• Environmental advocacy

• Beehive/ pollinator support plants

• Summer camps

• Adult classes

What is something that you really like about the Wylde Center?

What is something that the Wylde Center could improve upon?

• Renovation• Upkeep• Warmth of staff

Atmosphere

• More partnerships• Increased marketing of gardens and events• Unclear how to volunteer for events• Membership renewal reminder

Communication

• Adult classes• More volunteer opportunities• Garden tours• Beginner classes

Services

Recommendations

More networking with local businesses, schools, and other gardens so that these groups can promote Wylde Center functions

Beginner’s gardening classes (Gardening 101)

Renovation and Upkeep More topics related to sustainability (i.e.

expansion for solar panels and education on solar power) and advocacy

Marketing and Promotion!