WELCOME Australia & New Zealand.

WWW.UNIQUEPLACES.COM

WELCOMEWWW.UNIQUEPLACES.COM

Australia & New Zealand


• Business Analysis

• Website Layout

• Persona & Scenario

• Prototype

• Usability Testing

Contents


Business Analysis1.Domain

2.Business Plan

3.Success matrix


DomainTravelers’ today travel for various purposes. (e.g. Business or Vacation). There are plentiful travel websites offering travel promotion and packages. Although, these websites typically also provide advance searches for flights and accommodations bookings, most of them do not provide features such as customized content and comprehensive DIY trip planning services.

Business Plan• We hope to create www.travelner(Travel + Planner).com, a website that will not only allow

our customers to book cheap flight/accommodation but also provide our customers with customized content based on their profile.

• Our website will also allow them to easily plan their trips with the comprehensive DIY services provided – with no additional costs.

• We also want to ensure that these services that we are going to provide in our website are relevant, customized and usable for our customers. Ultimately, these services should enhance their overall surfing experience in our website.


Website Success Matrix Table


Website Layout1.Site map

2.Wire frame


Sitemap


Wireframe - Default Page


Wireframe - Home Page


Wireframe – Other Page


Persona & Scenario1. BackPacker2. Sports travelers


Persona & Scenario - 1

Josh

•Single, Male, 28 year old, a financial analyst•An avid backpacker who travels several times a year•He hates trip planning because he finds it too much of a hassle search, book and collate information•He has average IT knowledge•Earns 60k(SGD) a year•Favorite website : www.backpackersworld.com, http://www.channelnewsasia.com/

Scenario

This year end, Josh decided to visit Taiwan. He finds out from his friends that travelner.com not only offer cheap flight tickets and accommodations, it also provide customized contents and DYI trip planning services. He visited travelner.com for the first time and was delighted to find out that the website offers a comprehensive range of flight and accommodation bookings with a reasonably good price. He decided to use this website to plan for his upcoming Taiwan trip.


Persona & Scenario - 2

Stephen

•Married, Male, 45 year old, a IT analyst•A travel fan who travels at least once a year•He is sports enthusiast. Tennis and football are his favorites•He is busy at work and likes to do internet shopping.•His philosophy is to work hard, play hard

Scenario

Stephen was really keen to catch the upcoming Barclays tennis final which will be played in London. He started searching for ticket agency online that sells the admission tickets to watch the match. His search results returned travelner.com. Stephen was curious and visited travelner.com for the first time. He later realize that this website not only allow him to purchase the match ticket, it also provides flight and accommodation booking at a discounted rate. He later decided to try out the booking service provided by travelner.com•Find the sport event•Book the sport matches•Adjust hotel and flight


Prototype1.Default Page

2.BackPacker

3.Sports travelers


Default Page


Backpacker – Home Page


Backpacker – Create New Trip


Backpacker – Destination/Hotel/Transport


Backpacker – Itinerary Planning


Backpacker – Payments


Sports traveler– Home Page


Sports traveler– Plan Sports Trip


Sports traveler– Event Search Page


Sports traveler– Event Details


Usability Problem observedSN Observation Recommendation Criticality 1 Some travelers could be both a business

travelers and sports travelers. Travelner.com should propose a solution to strategically integrate the content.

Allow multiple traveler profile selection at default home page using a checkbox button. The customized content will be based on the list of profiles selected.

Medium

2 Before payment is made, the system should inform user that

3 There is no option to choose the number of rooms per night

Include a drop down list at accommodation booking section to allow multiple rooms to be selected

High

4 Global Site Search Create global search on top right hand corner of the page

Medium

5 Lack of instruction to guide new user on using the plan trip service

Could have a step by step guide page to assist new users on how to use the trip planning

High

WELCOME Australia & New Zealand.

Documents

Transcript of WELCOME Australia & New Zealand.