Relentless Ingenuity

11

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Transcript of Relentless Ingenuity

Page 1: Relentless Ingenuity

www.tsiconnections.com

Relentless IngenuityRelentless Ingenuity

Public WLAN Roaming

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2TSI Telecommunication Services Inc. Proprietary and Confidential

WLAN Roaming:WLAN Roaming:

• Public WLANs as Compliments to 3G Services

• The WLAN Value Chain

• Business Model Considerations

• WLAN Roaming Summary and Challenges

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Network ComparisonsNetwork Comparisons

• 3G networks

• Provide wide-area always-on coverage

• Modest-data-rate applications

• Data and voice share same spectrum which inhibits flat-rate data pricing

• WLANs

• Yield the low network cost per kb for data-intensive applications

• Support flat-rate or time-based pricing for data services

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Network ComparisonsNetwork Comparisons

ROI declines across service profiles as colors change from green to red

SMSWAP

Voice Email w/o Attach.

MobileProfessional

MobileService Worker

Full DesktopEquivalent

Net

wo

rk C

ost

$

$$$

2G

3G

WLAN

Service Profile

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3G and WLANs: Complimentary Technologies3G and WLANs: Complimentary Technologies

• Market studies indicate that user demand for high-speed Internet/Intranet applications is greatest in quasi-stationary environments

• Data roaming combines 2.5/3G technologies for wide-area, low-data-rate coverage with WLAN access for localized high-data-rate coverage

• Consideration of the WLAN value chain identifies challenges to sustainable business models for integrated wireless data services

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6TSI Telecommunication Services Inc. Proprietary and Confidential

Value Chain Participants: Cellular RoamingValue Chain Participants: Cellular Roaming

Visited Operator

Visited Operator

Visited Operator

• • •

Clearinghouse Home Operator

• Wide-area cellular networks don’t require property access agreements

• Mature business models, well developed data exchange processes

• Large numbers of transactions

• Little need for aggregator services

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Value Chain Participants: WLAN RoamingValue Chain Participants: WLAN Roaming

Venue

Venue

Venue

• • •

LocalWISP

(Optional)

Clearinghouseor Aggregator

(optional)

Home Operator

• WLAN business models are immature and evolving

• many small operators, few transactions compared to cellular voice services

• Venues are strong participants in WLAN value chain

• many local property agreements required for WLAN coverage

• large venues may directly manage neutral host access

• venue revenue share complicates pricing strategies

• WISPs and aggregators may offer branded service or unbranded wholesale access

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Entities Participating Data Roaming Value ChainEntities Participating Data Roaming Value Chain

• WISP - provider of public wireless Internet services via operation of venue access points.

• example: Wayport, Spotnik, ANS, Cometa, …

• Aggregator – provider of retail WLAN services through marketing and resale of WLAN access from multiple WISPs.

• example: Boingo, Airpath

• Broker (or Aggregating Broker) – provider of wholesale access to multiple WISPs via multilateral roaming and resale agreements.

• example: iPass, GRIC

• Clearinghouse – provider of AAA information flow and other services (e.g. billing mediation, financial settlement) between two or more service providers.

• example: TSI, Verisign/Illuminet

• Mobile Operator - operators of mobile networks with data services.

• example: Verizon, SK Telecom, Telecom New Zealand…

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Business Model ConsiderationsBusiness Model Considerations

•The Neutral Host

•Airports and premier venues are leaning towards the “Neutral Host” business model

•venue owns the WLAN network and offers access to all users via roaming, credit card, and/or prepaid access

•venue contracts with neutral host manager for operations and marketing support services

•roaming AAA functions and home-network billing is supported via relationship(s) with clearinghouse

•maximizes revenue generation

for the venue owner

•One-way Roaming

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10TSI Telecommunication Services Inc. Proprietary and Confidential

Business Model ConsiderationsBusiness Model Considerations

•Aggregators •provide access to multiple-WISP hot spots

•revenue model based on wholesale-retail markup

•provides centralized AAA functions

•client software provides uniform user experience

•aggregator model appeals most to small WISPs or individual hot spots

•Roaming agreements could be bi-lateral

•Clearinghouses•Provides AAA functions for inter-WISP and cross-bearer roaming

•Revenue based on transaction fees for AAA, billing mediation, settlement

•Do not negotiate wholesale access rates •Can support wide range of billing options:•AAA function supports proxy authentication to home database•manage complexities of multiple roaming agreements

              

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Other ConsiderationsOther Considerations

•Customer Experience•Smart Client

•Flexible

•Range of alternative access available

•Customer Service•Inquiries

•Problem Resolution

•Management of Roaming Agreements•Greater number of players

•Wireless Operators

•WISPs

•Aggregators