www.synergy-gulf.com

Getting started

Dubai, 21 may 2014

Stuart Curtis, Managing Partner,

The Synergy Group, Dubai

Which jurisdiction?AccessibilityEase of starting and doing businessLow – or no – tax Network of double tax treatiesStarting a businessWhat do I need to considerWhy should I speak to Synergy

United Arab Emirates

Accessibility

Flights through Emirates, Etihad, Air France, Lufthansa, Swiss Airways, British Airways, Kenya Airways and South African Airways – excluding charters

Country Weekly

United Kingdom 189

Netherlands 91

Germany 84

France 63

Switzerland 49

Africa 302

Ease of starting business

Source: World Bank “Doing Business 2014” Ranking

Source: World Bank “Doing Business 2014” Ranking

Ease of starting business

Registering Property

Source: World Bank “Doing Business 2014” Ranking

Registering Property

Source: World Bank “Doing Business 2014” Ranking

Ease of doing business

Source: World Bank “Doing Business 2014” Ranking

Ease of doing business

Source: World Bank “Doing Business 2014” Ranking

Ease of doing business

Source: World Bank “Doing Business 2014” Ranking

Paying Taxes

…. and the rest of the worldSource: World Bank “Doing Business 2014” Ranking

Paying Taxes

Source: World Bank “Doing Business 2014” Ranking

No TaxThe following taxes either do not exist or are not enforced:• Corporate tax• Personal income tax• Withholding tax• Value-added tax• Capital gain tax• Inheritance tax

Network of DTT Countries with over 70 countries

Tax Treaties

Top 10 Countries with Proven Oil Reserves

0

50

100

150

200

250

300

Venezuela Saudi Arabia

Canada Iran Iraq Mexico Kuwait UAE Russia Libya

Source: The Global Financial Centres Index 14

High Standard of Living

Source: Global Lifestyle Review – Knight Frank

What do I need to consider?

Demystifying business in the UAE

Know your marketWhatever the size of your business, you first need to understand the demand for your product or service to determine your market potential. Research, research, research the market and find out where there is current supply and demand; then apply your business intelligence to predict what future demand will be.

Find the gaps in the market

Only once you understand the market can you identify the gap or niche which your product or service will address. Remember your expertise and proofs of concept are important differentiators

Know your CompetitionResearch is the mantra that must always apply to start-ups or SMEs looking to expand into a new part of the world. In addition to really understanding the audience for your product or service, research the competition.

To effectively differentiate your proposition, you must first understand your competition. Even if you are a completely new-to-market concept, less obvious competitors will already exist

Know your unique selling points

Once you know the gaps in the market and understand your competition, decide on your unique selling points. This is particularly important if seeking finance from external sources. It should help to position your offering as an attractive investment proposition.

Choose the right business formatThink very carefully about where and with whom you will be trading. Determine what company formation structure suits you best. It can be a very costly exercise if you don’t get this right from the outset.

Be wary of barriers & pitfalls

Licensing is linked to the rental of commercial office space in the UAE and this can be a drain on capital expenditure for a start-up or SME. Labour, immigration and municipality fees can also impact cash flow if you’re not prepared for them. Your local partner should be able to guide you in this regard.

Be wary of challenges generating financeAt the moment, access to finance is particularly challenging for start-ups in the UAE. Providing audited financials and a clear corporate governance policy can help.

Personal savings or loans from friends and family can be the most cost-efficient and hassle-free forms of financing.

Grasp the opportunityDemonstrate a willingness to ‘fit in’ while remaining assured and confident in order to fully grasp the opportunity. Take bold decisions; they can reap rewards. Think on a wider scale: Could your business work in other Middle Eastern markets? And importantly, are you aligned with the economic vision of the country?

About Synergy• Capturing and directing foreign market mindshare towards emerging markets for

over 50 years• Integrating international networks of

• Emirati business partners• Corporate service providers• Local partners• Leading multinationals

• Enabling FDI through• International trade organisations connectivity• Introduction and facilitation across borders• Local market knowledge and entry routing

Our aim is simple

To be the default choice for the Synergy of individuals, companies, organisations, trade

bodies and business leaders and their introduction to key strategic contacts in

relevant emerging market sectors

Core Competencies• Connectivity• Proven track record• Expertise• Experience• Fast track

How do we Connect?• Trade events and missions• Professional organisations• Firms and consultancies• Legal and government bodies• Referrals from existing clients

• Synergy is licensed as a professional consultancy , with branch offices in London, New York and Washington, DC with affiliates in all major cities in the world