www.sti-innsbruck.at © Copyright 2008 STI INNSBRUCK www.sti-innsbruck.at

http://bottlenose.com/

August 2, 2012 – Carmen Brenner

www.sti-innsbruck.at

Introducing Bottlenose

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What is Bottlenose?

• Real-time discovery engine for the social web• The ‘new’ internet to keep up with news and interests, gain live insights, and

engage in real-time

• Discovering the Stream– social networks, – messages, – conversations, and – constantly flowing data

• A (visual) live streaming view of what the crowd is thinking, sharing and talking about right now

– With insights and analytics – Shows who is influencing the Stream– Personalized dashboard (registration required)

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How is Bottlenose doing it?

• Creates a dynamic semantic interest graph about every topic, link and person on the Stream

• Uses a new patent-pending platform for social listening, analytics, and trend detection, called the StreamOS

– Natural-language processing, semantic classification, sentiment detection, analytics, rules automation, attention profiling, trend detection, and personalization

– Ranking of topics and trends using StreamSense (new algorithm to measure attention, conceptual similar to Google’s PageRank, but for social messages)

• Connected with different social networks and data streams – Twitter, Facebook, G+, YouTube, LinkedIn, RSS feeds, and more– Easy to connect new streams and networks

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More on StreamOS

• Based on the idea of a (human) brain • Distributed peer-computing network where each computer is similar to a synapsis

Synaptic Web

• Completely written in Javascript and HTML5 with a size of a image• Runs in your browser when you visit and use Bottlenose

• Acts as a site, but is in fact an app running in your browserWeb 3.0/Hypernet

• Extending the Cloud to your computer• New discoveries will be shared with everyone else in the cloud

• Everyone computes a bit (up to 3000 message per second)

• These bits are used to build the Interest graph

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Resources

• How Bottlenose works - A Glimpse Under the Hoodhttp://www.novaspivack.com/uncategorized/how-bottlenose-works-a-glimpse-under-the-hood

• New Social Discovery Engine ‘Bottlenose’ Aims To Take Over Real-Time Explorationhttp://marketingland.com/new-social-discovery-engine-bottlenose-aims-to-take-over-real-time-exploration-17024

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