www.savonia-amk.fi

eBusiness in forestry sector

Inno-Forest 7.9.2006Zvolen, Slovakia

Ilkka Pekkarinen, Finland

eBusiness in forestry sector• eBusiness – backgrounds• In forestry sector – group work based on case

studies• Case

eBusiness or eCommerce?

• eCommerce – A term which covers any form of business or administrative transaction, or information exchange between a business and the outside world, which is executed using any information and communication technology (ICT).Source: eCommerce in Welsh SMEs: The State of the Nation Report 2005/2006 Page 75

• Different terms are used

Source based on: Jelassi, T. & Enders, A. Strategies for E-Business. 2005. S.13.

1770-1780beginning

Technologicalrevolution

(main country)

End1780-1790beginning

1797 1798-1812 1813-1829

1830 1840 1847 1850-1857 1857-1873

1875-1884 1884-1893 1893 1895-1907 1908-1918

1908-1920 1920-1929 1929 1943-1959 1960-1974

Industrial revolution (Great Britain)

Steam and trains era (From Great Britain to Europe and to USA)

Steel, electricity andHeavy industry era(USA and Germany pass Great Britain)

Oil, cars and mass production era(Expanded from USA toEurope)

eBusiness/eCommerceera

About 1995 2000

initiation enthusiasm

1990 2003-2024 2025->

Explosion (Big bang) synergy mature

Technological revolutions

Time

INSTALLATION PHASE IMPLEMENTATION PHASE

Source: Turban 2004

The current stage of e-business development can be observed through ananalysis of three forces of change.

1) The development of technology

2) Advances in business

3) The capacity of the organisation to adopt the practices of e-business

Source: the information society council report 2005 Finland

eCommerce Route map

Step 0 – Haven’t started yet• The business does not have Internet access.Step 1 - Use eMail and the Web• The business does not have a Web site but accesses information and

services on the• Web and uses eMail. This step can be further divided into businesses

using eMail only• but not surfing the Web.Step 2 – Have a basic Web site• The business has its own Web site which only includes very basic

information about• the business; for more information customers have to contact the

business.Step 3 – Have an on-line brochure• Customers can access more detailed information about products/services

from the• Web site but cannot buy or pay on-line.

eCommerce Route mapStep 4 – Have an on-line store• Customers can buy and pay for products/services from the Web site,

but the Web site• is not linked to internal systems and orders are processed manually.Step 5 – Have integrated systems• The on-line “store” is integrated with other business systems e.g.

order processing,• fulfilment, accounts and/or marketing.Step 6 – Use advanced eCommerce• Internet technology drives the business internally and externally, and

is used to• manage all processes end-to-end more effectively and efficiently.

Source: eCommerce in Welsh SMEs: The State of the Nation Report 2005/2006 Page 62