Www.PromotionsWest.com Creative Strategies for Diverse Communities.
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Transcript of Www.PromotionsWest.com Creative Strategies for Diverse Communities.
![Page 1: Www.PromotionsWest.com Creative Strategies for Diverse Communities.](https://reader036.fdocuments.in/reader036/viewer/2022072010/56649db05503460f94a9dce6/html5/thumbnails/1.jpg)
www.PromotionsWest.com
Creative Strategies for Diverse Communities
![Page 2: Www.PromotionsWest.com Creative Strategies for Diverse Communities.](https://reader036.fdocuments.in/reader036/viewer/2022072010/56649db05503460f94a9dce6/html5/thumbnails/2.jpg)
www.PromotionsWest.com
Our Philosophy of PR
• Strategic Development / Planning• Product Launch/Reinforcement• Graphic Design• Publicity / Event Planning & Management
• Social Marketing / Awareness• Media Training• Community Outreach
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www.PromotionsWest.com
Strategic Development
What is involved?• Research: Market Analysis, Media Coverage & Perceptions, Positioning, Competitive PR/Marcom activities
• PR Plan Development: Market situation defined as a base for activities, Client position and PR goal statement, Message development (key terms and phrases, staging of messages, roll out of corporate image or products
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www.PromotionsWest.com
Product Launch
What is involved?• Product Launch Materials: Press Kit – Spokesperson Bios, Company Fact Sheet, Company Backgrounder, Press Release format/style & authoring, Media Messages
• Media: Vertical (trade pubs), Business, Horizontal, Analysts, Wire Services, Editorial Calendar Opportunities
• Launch Activities: Pitching Media, Events, Shows, Interviews, Media Training
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www.PromotionsWest.com
Editorial Calendarsand Contributed Articles
What is involved?• Searching vertical/horizontal/business pubs editorial calendars for inclusion in upcoming articles.
• Developing article outlines &/or authoring articles based on client’s products/company. Meet with product marketing to develop article.
• Pitching media via email and telephone about client and/or article to contribute.
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www.PromotionsWest.com
Publicity
What is involved?• Creating an event to promote product or company, and use key messages.
• Developing a seminar to educate potential customers/distributors/sales/partners, and promote product.
• Support product/company at a trade show with hospitality suite or floor presence.
• Co-op program development w/partners.
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www.PromotionsWest.com
Media/Speaker Trainingand Opportunities
What is involved?• Media Training for spokespersons or marketing persons about the media interview process. The do’s and don’ts of interviewing, establishing rapport, getting your point across.
• Spokesperson Training for speakers at a conference, event or panel, skill development, presence, handling questions.
• Speaking Opps: Search/Pitch/Coordinate.
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www.PromotionsWest.com
Community Outreach
• Strategic planning• Focus Groups• Key informant interviews• Surveys / Questionnaires• Community audits / involvement
• Town hall meetings
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www.PromotionsWest.com
Awareness and Outreach
• AARP - Divided We Fail • African Immigrant Refugee Center• Bayview Hunter’s Point Foundation• Bay Area Blacks in Philanthropy• Black Infant Mortality• The Clorox Company - Cause Marketing• Dogs Are Talking• Female Ex-Offenders• Folic Acid Vitamin Supplement• Get the 411 - HIV/AIDS Prevention • Some Secrets Could Kill You • Southeast Partnership for Health• Prostate & Breast Cancer Richmond • Revitalization Outreach• SF Police Department• Tobacco Prevention - CA DPH
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www.PromotionsWest.com
Our Team
• Seasoned – We are media relations professionals and journalists with a remarkable track record in defining and effectively communicating strategic messages that result in valuable news coverage.
• Driven – We professionally craft your media messages, build brand awareness and drive market adoption.
• Specialized – Deep experience in go-to-market launches, media relations, investor relations, ideation and strategic communications for technology companies.
• Strategists Who Execute – Every team member has 15 to 20 years of professional and technical experience, providing both strategic counsel and front-line execution.
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www.PromotionsWest.com
Agency Checklist
• Strong relationships in communityand industry
• Senior level practitioners• Based in San Francisco with offices inLos Angeles and Washington, D.C.
• Senior staff always accessible, no baitand switch
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www.PromotionsWest.com
Thank you!
Creative Strategies for Diverse Communities