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MARKET RESEARCH MARUTI SUZUKI RITZ VS.

HYUNDAI i10

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We for our research work picked up two of the most selling (small car B+ segment) car for our comparison, the two companies and their respective car which we have chosen are

Maruti Suzuki Ritz Hyundai i10 In our research we tried to find out which of

the two is a better car and which of the two is a better brand as well.

Research work

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Sample size 20

Our research methodology : Exploratory.

Aim of the research : “To Find Out Which Of The Two Is a Better Car and Better Brand”

Contd….

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IT IS A SMALL CAR IN B+ SEGMENT FROM MARUTI SUZUKI AND WAS LAUNCHED IN INDIA ON 15TH MAY 2009.

IT IS A SUCCESSFUL IN THE EUROPEAN MARKET IN THE NAME OF SPLASH.

IT IS GOT A 1198 CC ENGINE AND COMES IN BOTH PETROL AND DIESEL VARIANT.

IT COMES WITH A 1.2 LTS PETROL ENGINE AND 1.3 LTS MULTI JET DIESEL ENGINE.

INTRODUCTION TO MARUTI SUZUKI RITZ

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IT COMES IN THE FOLLOWING SPECIFICATIONS

RITZ LXI BS 4 PETROL WITH, 1197 CC. RITZ VXI BS 4 PETROL WITH, 1197 CC. RITZ VXI (ABS) BS 4 PETROL WITH, 1197 CC. RITZ LDI BS 4 DIESEL, WITH 1248 CC. RITZ ZXI BS 4 PETROL, WITH 1197 CC. RITZ VDI BS 4 DIESEL, WITH 1248 CC. RITZ VDI (ABS) BS 4 DIESEL, WITH 1248 CC.

CONTD…..

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IT IS AVAILABLE IN THE FOLLOWING COLORS

Superior white Silky silver Bakers chocolate Glistening grey Racing green Fire brick red Blue blazeMidnight black

CONTD…..

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i10 is a small car from Hyundai which was launched in the Indian market approx. 2 yrs ago in the year 2008.

It was launched in India to carter to the ever growing B+ car segment in the Indian Market.

It has got1086cc engine and comes in both petrol and diesel variant.

It comes with 1.1 lts engine.

INTRODUCTION TO HYUNDAI i10

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It comes with the following specification:Hyundai i10 D-liteHyundai i10 EraHyundai i10 MagnaHyundai i10 Magna AT (Automatic Transmission)Hyundai i10 SportzHyundai i10 Sportz AT (Automatic Transmission)Hyundai i10 AstaHyundai i10 Asta w/Sun RoofHyundai i10 Asta AT (Automatic Transmission)

Contd…..

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Electric RedVirtual YellowOyster GreyStone BlackCrystal WhiteDeep Ocean BlueChampagne GoldBlushing RedSleek SilverAlpine Blue

Colors Available

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Question wise Analysis

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Which car would you prefer?

Question 1

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6

14

No. of persons

Hyundai i10Maruti Suzuki Ritz

20 people

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Your above preference is because of which of the following reason:

Question 2

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brand name

looks average others0

2

4

6

8

10

12

Hyundai i10Maruti Suzuki Ritz

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Which car do you think has got more value for money:

Question 3

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6

14

NO. OF PERSONS

Hyundai i10Maruti Suzuki Ritz

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On a scale of 1 to 5, where would you rate Ritz & i10 on the basis of Post

Purchase Maintenance (5 being highest)?

Question 4

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0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 5.50

2

4

6

8

10

12

Hyundai i10Maruti Suzuki Ritz

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On a scale of 1 to 5, where would you rate Ritz & i10 on

basis of Looks,( 5 being highest)?

Question 5

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1 2 3 4 50

2

4

6

8

10

12

14

Hyundai i10Maruti Suzuki Ritz

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Please rate your overall satisfaction level with

reference to:a) Maruti Suzuki Ritz

b) Hyundai i 10

Question 6

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very

sat

isfie

d

satis

fied

neith

er sat

isfie

d no

r dissa

tisfie

d

diss

atisfie

d

02468

1012

Hyundai i10Maruti Suzuki Ritz

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Rate your level of satisfaction, on the following

parameters for:

a) Maruti Suzuki Ritz b) Hyundai i 10

Question 7

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Hyundai i10

BrandnameMileageLooksPresale ServicePostsale serviceResale value

Maruti Suzuki Ritz

BrandnameMileageLooksPresale ServicePostsale serviceResale value

SATISFIED

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NEITHER SATISFIED NOR DISSASATISFIED

Brandname

Mileage

Looks

Presale Service

Postsale service

Resale value

0

2

4

Hyundai i10Maruti Suzuki Ritz

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DISSATISFIED

Brand

nam

e

Mile

age

Look

s

Pres

ale

Serv

ice

Post

sale

ser

vice

Resal

e va

lue

0123456

Maruti Suzuki RitzHyundai i10

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When thinking about the car Maruti Suzuki Ritz

Hyundai i10

Do you believe that the word Innovative aptly describes or poorly describes the

car?

Question 8

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Positive Neutral Negative0

2

4

6

8

10

12

14

16

18

20

Maruti Suzuki RitzHyundai i10

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 Which of the following is

more user friendly?

Question 9

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6

14

Hyundai i10Maruti Suzuki Ritz

No. of People

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Would you recommend this car to others?

Maruti Suzuki Ritz  

Hyundai i 10

Question 10

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Yes Not sure No0

2

4

6

8

10

12

14

14

4

0

Hyundai i10Maruti Suzuki Ritz

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Maruti is in a market leadership position because of its

1. Brand name 2. Post purchase maintenance 3. Better service 4. Better resale price

Conclusion.

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Ritz over scores i10 on every criteria except for the following:

It doesn’t have the Automatic Transmission which is available with 3 models of i10.

Ritz v/s i10

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On the basis of our research we can safely say that:

Ritz is a better B+ segment car in the Indian market when we pitch it against i10

Maruti is a better and most preferred brand of the 4 wheeler B+ segment and controls approx 60% of the market.

Final report:

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Thank you