www.osbholding.com

ppot

unity ol

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August, 2015

E-COMMERCE ROLESFOR GLOBAL BUSINESS

EXPANSION

Mr. Tran Dinh Toan – Deputy CEO – toantd@osbholding.com

www.osbholding.com

CONTENT

Vietnam Export Outlook2

E-commerce Roles3

OSB Overview1

Alibaba.com model 4

www.osbholding.com

OSB Investment and Technology JSC

Establishment day 3 / 8 / 2007

INTR

OD

UC

E

e-CommerceAuthorized Reseller of Alibaba Group from 2009

Information TechnologyWeb application | Web 2.0 e-Commerce website | e-Government

3 M

AIN

AC

TIV

ITIE

S

Satellite & TelecomProviding equipment | ConsultancyTechnical services | HR Development

CO

NTA

CT U

S

www.osbholding.com

contact@osbholding.com

Tel: +84 4 36.40.40.69 Fax: +84 4 36.40.36.69

Room 305, DETECH Building, No. 8 Ton That Thuyet Str, My Dinh, Nam Tu Liem Hanoi

Oppotunity

S olution

Business

100+

Employeers

Vung TauCity

Rep. Office

Da NangCity

Can ThoCity

Reseller

Hanoi

Head Office

Ho Chi MinhCity

Rep. Office

www.osbholding.com

Potential of Vietnam Export and Import 2005-2014

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014-30

20

70

120

170

220

270

32.44 39.83 48.5662.69 57.1

72.2496.91

114.57132.0329

150.19

36.9844.89

62.68

80.7169.95

84.84

106.73113.79

132.0326

148.05

-4.54 -5.06-14.12 -18.02 -12.85 -12.6-9.82000000000001

0.7799999999999870.000300000000009959

2.13999999999999

69.4284.72

111.24

143.4

127.05

157.08

203.64

228.36

264.0655

298.24

Export Import Trade Balance TotalBillion USD

Source: Vietnam Customs 15/2/2014

www.osbholding.com

Top Vietnamese Export Product in 2014

Elec

tric

Text

ile

Agric

ultu

ral +

Foo

d

Leat

her +

Sho

e

Eneg

y

Mac

hine

ry

Fish

ery

Woo

d

Chem

ical +

Rub

ber +

Plast

ic

Auto

& T

rans

port

Met

allu

rgy

Fasio

n Ac

cess

ories

Furn

iture

+ C

eram

ics

Min

eral +

Con

stru

ction

Spor

ts +

Toy

s

Other

s -

5

10

15

20

25

30

35

40 37.27

23.95

13.50 11.45

8.78 8.10 7.84

6.95 6.80 5.63

4.55 3.21 1.76 1.12 0.65

8.64

33.47 20.48 11.37 9.32 9.40 6.70 6.69 6.30 6.80 4.96

3.97 2.51

1.41 1.01 0.49 7.15

2014 2013

Source: Vietnam Customs 15/2/2014

www.osbholding.com

Top Vietnam Export Market in 2014

Source: Vietnam Customs 15/2/2014

Europe30.270560551

20.74%

USA28.655653008

19.63%

China + Hongkong20.108901785

13.78%

ASEAN19.121840315

13.10%

Japan14.704211753

10.07%

Middle East8.026060625

5.50%

Korea7.14401883

4.89%

America5.996090774

4.11%

Asia (others)5.643878152

3.87%

Australia4.306412344

2.95%

Africa 1.970607598 1.35%

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Vietnam globalization and market openness

AFTA

Asean

AIFTAAsean - India

AANZFTAAsean – Australia/New Zealand

AKFTAAsean – Korea

AJCEPAsean – Japan

ACFTAAsean – China

EPAVietnam – Japan

VCFTAVietnam – Chile

TREATIAsean – EU

EVFTAVietnam – EU

VCUFTAVietnam – Belarus – Kazakhstan – Russia

VEFTAVietnam – Switzerland – Norway – Liechtenstein – Iceland

FTAs have been signed

TPPTrans-Pacific Partnership

Brunei, Chile, New Zealand, Singapore, USA, Australia, Peru, Malaysia, Mexico, Canada, Japan,

Taiwan, Korea, Vietnam

RCEPRegional

Comprehensive Economic Partnership

ASEAN + 6(ASEAN, China, Japan, Korea, India,

Australia, New Zealand)

FTAs are under negotiation or just completed negotiation

Vietnam now is under a lot of FTA negotiation with various large partner simultaneouslysuch as TPP, EU.

www.osbholding.com

Great opportunity ahead!

“The country has the potential to becomeone of the world’s fastest-growing

economiesover the period to 2050,

According to PricewaterhouseCoopers LLP”

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People now being connected!

Leads to the changes of purchasing behavior!

www.osbholding.comwww.osbholding.com

Internet of Things

www.osbholding.comwww.osbholding.com

Internet of Things

”The Internet Of Things” will be Huge,

and drive tremendous Valuefor People and Businesses!

www.osbholding.com

Vietnam

Cambodia

Indonesia

China

India

Sri Lanca

Turkey Bangladesh

Morocco

EgyptIsrael

TurkmenistanCroatia

Romania

MoldovaPoland

Bulgaria

… to a “Global” Sourcing Networkwww.osbholding.com

Source: TESCO

www.osbholding.com

Online Trending

Source: Nielsen Company

OnlineChannels

OfflineChannels

TraditionalChannels

81%

Percentage of enterprises seeking buyers & sellers online

71%

Percentage of enterprises want to join international trading compared with 2014

Newspaper/Magazine

Yellow Page

Association

Tradeshow

Recommender

Local trading center

B2B Ecommerce

Internet Search Engine

27

28

41

44

48

50

57

56

24

24

35

30

42

48

39

47

26

27

39

40

46

50

52

53

IMPORTANCE OF VARIOUS CHANNELS TO BUYERS

Overall Local Sourcing International Sourcing

www.osbholding.comwww.osbholding.com

Global E Commerce growth by region

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E Commerce growth by 2015

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Vietnam E-Commerce

• Internet: 39%, ranking No 1 in ASEAN (T1/2014, We are Social and comScore)

• Cell phone: 151% (June, 2013)

• 3G: 37% (Sep, 2013)

Population of VN 2014

Population using the Internet

Estimated value of online

purchases of each

person in 2014

Percentage of Internet

access participating in online shopping

Estimated revenues

from B2C in 2014

90.73 million 39% 145 USD 58% 2.97 billionSource: Vietnam E-Commerce Report 2014, VECITA

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E-Commerce is a KEY strategy

www.osbholding.com

for the global business EXPANSION

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OVERVIEW

Established since 1999

By 12/2013 Alibaba.com has 43.8 million Members from 240 countries

90% members wishing to buy, that

mean Alibaba has nearly 40 million Buyers

Average member growth 80% per years

Alibaba has 40+ Industries and

5,900+ Product Categories

Alibaba has 5.5 million online stores

www.osbholding.com

www.osbholding.com

Alibaba Global User Basewww.osbholding.com

Russia2.3+

million

U.K.1.9+

million

Canada2.0+

million

U.S.9.6+

million

Brazil2.1+

million

Turkey647+

thousand

Australia

1.3+million

Germany

609+thousand

Malaysia

909+thousand

Data as of December 31, 2013

www.osbholding.com

Global buyer share their experiences via Alibaba training videos. It is aimed at providing global buyer the guide to source products on Alibaba.com effectively.

More than 2 million buyer all around the world have been trained so far and highly appreciate such training.

Step 2Buyer Sourcing Event

Step 3RFQs

Step 4Global Tradeshow

Step 1Buyer training

How Alibaba attract buyer to the platform?

www.osbholding.com

The Buyer Sourcing online or offline will bring the attractive business opportunity for Gold Supplier where they can meet global big buyers

Buyer Sourcing will reduce risk of global product sourcing for big buyer and give more choices with quality suppliers in a short time.

internationalKCX

How Alibaba attract buyer to the platform?

Step 2Buyer Sourcing Event

Step 3RFQs

Step 4Global Tradeshow

Step 1Buyer training

www.osbholding.com

Identify potential buyer thru RFQs

RFQs (Request For Quotations) This is quality inquiry filter, Industry specialist from Alibaba.com will randomly and send to Alibaba.com member

5000 effective quotations from GGS every day on average but 30% of RFQ have not received RFQ in the first week!

20,000 new RFQ upload on daily basic on the Alibaba.com

Increased 120,000 RFQs every week

Rate of successful order from RFQ is 6 times higher than normal inquiry

Normal InquiryRFQ

0

2

4

6

How Alibaba attract buyer to the platform?

Step 2Buyer Sourcing Event

Step 3RFQs

Step 4Global Tradeshow

Step 1Buyer training

www.osbholding.com

Alibaba.com has been actively promoting its brand name and Gold Supplier members at a lot of leading international tradeshows around the world.

Hannover Messe, Germany

Las Vegas, SEMA

Asia

Hong Kong

Asian AmericanFrankfort Ambiente

New York

Europe

America

Paris, Batimat

Las Vegas, CES

How Alibaba attract buyer to the platform?

Step 2Buyer Sourcing Event

Step 3RFQs

Step 4Global Tradeshow

Step 1Buyer training

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Buyers’ Best Friends

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Alibaba.com participates in over 35 leading international trade shows per year to help our Gold Supplier members promote their products.

Global Trade Show Promotion

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Vietnamese Member on Alibaba.com

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

FIRSTVietnam Member

100,000

members

200,000

members

300,000

members

2013 2014 2015

VN GGS

VN GGS

136%

143%

www.osbholding.com

VIETNAMESE SUCCESS STORIES

http://osb.alibaba.com

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© 2007-2015 OSB Investment and Technology Join Stock Company.OSB and OSB’s product names are or may be registered trademarks and/or trademarks in Vietnam and/or other countries. The information herein is for

informational purposes only and represents the current view of OSB JSC as of the date of this presentation. Because OSB must respond to changing market conditions, it should not be interpreted to be a commitment on the part of OSB, and OSB cannot guarantee the accuracy of any information provided after the date

of this presentation. OSB MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.