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Who is Hjarnees?

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Google his name and find out….

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He has his own website with his phone number, adress, full name… and many other PERSONAL details

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He has several blogs and profiles on the internet with detailed descriptions of his private life…

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And he has a gallery with pictures from interesting moments of his life….

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He is selling his ghetto blaster.. It’s placed right next to his very expensive HIFI. See the adress where you can find it and Hjarnees bank account number here….

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He has uploaded home videos of himself and his friends in embarrassing situations...

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He also wrote an interesting article with his advice on how to behave online on Arto.dk’s (SNS for youngsters in Denmark) magazine…

”It’s a waste of time to

read the terms of use”

”If you put disgusting or embarrassing

things on the internet you’ll get a

lot of attention!”

”Don’t forget to leave your phone number

online, so people also can you find

you at home!”

… WELL, most of the readers

thought he was not too smart!

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…………..

Actually when you google Hjarnees’ name you can

piece together the complete identity of Hjarnees

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FOLLOW the link provided on each of Hjarnees’ blogs, profiles etc.: www.myspace.com/hjarnees...

…And see the REALLY god pieces of

advice to safe online behaviour: Don’t

upload things online that you will not

like tomorrow, log out when you leave

the computer, always ask for permission

when you use pictures of your friends online

etc….

…And participate in a competition, where you

have to piece together Hjarnees’ identity by googling

his name and answering questions: What is

Hjarnees phone number? What is his adress? What

does he like to drink at the local bar?

REMEMBER:

YOU ARE WHAT YOU UPLOAD ONLINE!

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A viral campaign targeted youngsters

REMEMBER!

YOU ARE WHAT YOU UPLOAD ONLINE

DO YOU REALLY WANT TO BE A HJARNEES?

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About the campaign

The viral safer internet information campaign “Who is Hjarnees?” targeted

youngsters was launched on Safer Internet Day 2008 by Awareness Node Denmark

in cooperation with 10 industry partners from the Danish Confederation of Industries’

ITEK group. The campaign uses humour and irony as tools for advising

youngsters on safer internet as it presents examples of worst possible online

behaviour, in order to underline areas of precaution online to youngsters. At

the centre of the campaign is the Anti Hero Hjarnees that does everything

wrong on the internet, such as disclosing personal information, pictures of

himself and friends etc. A fictional identity profile has been built up around the

character on the internet and a competition has been developed where young

people will need to answer a number of questions about the anti hero. They

can find the answers by googling his name. In this way they will see and learn

that “you are what you upload” on the internet. The campaign was promoted widely on

online meeting places for youngsters in Denmark, libraries and stakeholder websites.

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”Children hunts down

internet idiot! … Privacy

camapign teaches children

how to be careful with

private information”

”The hunt for Hjarnees –

Hjarnees thinks he is all

private when he is online,

however…”

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