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Tourism Industry
New Trends in Tourism Industry
Eco Tourism
Agro Tourism
Medical Tourism
Mice Tourism
Space Tourism
The concept of Medical Tourism is not new one , In Roman Britain patients traveled to the Hot Waters Springs to cure their diseases
Neolithic & Bronze Age
18th & 19th Century
20th Century
Mineral & Hot Spring Visit
Spa
Health Farm
Today's Global Market Medical Tourism
Pioneer Medical Tourism Operator Florence Nightingale was also considered a pioneer in the
concept of medical tourism as described in her own letters in 1856
She wrote detailing the condition, physical descriptions, dietary information and other vitally important details of patients whom she directed to the spas of Turkey which were significantly less expensive than their home county of Switzerland
she was obviously directing patients of
meager means to affordable treatment
A practice that continued for 2,000 years. From the 18th century wealthy Europeans traveled to Spas form Germany to the Nile. Since the early nineteenth century, when there were no restrictions on travel in Europe
People visited neighboring countries in order to improve for their health.
In this century, however, Medical Tourism expand to a much larger scale. Thailand, followed by India, Puerto-Rico, Argentina, Cuba and others quickly became the most popular destination for Medical Tourists
In the year 2007, six lakhs medical tourist came to Bangkok and Phuket medical centers in Thailand, while approximately Four Lakh and fifty thousand foreign patient visit India during that time.
From Neolithic and Bronze age where in people used to visit neighboring countries for Minerals and Hot Spring, Today we have reached the era where hospitals are more like Spas and Spas more like hospitals
DEFINING MEDICAL TOURISM
Medical Tourism is also known as Medical Travel, Surgical Tourism , Health Tourism, Medical Value Travel, Health Care Abroad, Medical Overseas, Overseas Medical and even Medical Outsourcing and offshore Medical.
“ Providing cost effective private Medical care collaboration with Tourism Industry for patient needing surgical and other forms of specialized treatment.”
In simple words Medical Tourism is the process of traveling abroad to receive superior medical cosmetic care by highly skilled surgeons at some of the most modern and state of the art medical facility in the world where the cost of treatment is comparatively very low than their home country.
Medical Tourism is perceived as one of the fastest growing segment in marketing.
Medical Tourism is an emerging concept Industry estimates show that size of medical tourism industry stand between Rs. 1200 core and 1500 crore and is growing at the rate of 30 percent annually.
A CII Mckincy report (2003) says that medical tourism alone can contribute up to Rs. 10,000 crore additional revenue to up market territory hospitals and will account for 3% to 5% of the total healthcare delivery market by 2012.
Over all Thailand, Singapore and India most advance in Medical Tourism
Global Medical Tourism Scenario
Country No. of Foreigners treated in
(2002)
From Strength
Thailand 6,00,000 USA, UK Cosmetic surgery, organ transplant, dental treatments, Joint Replacement
Jordhan 1,26,000 Middle East Organ Transplants, Fertility treatments, cardiac care
India 1,00,000 Middle East, UK, USA
Cardiac care, Joint replacement,
Malaysia 85,000 USA, Develop countries
Cosmetic Surgery
South Africa
50,000 USA Cosmetic Surgery, Dental Treatment
“ I have been waiting fore over a year in Canada to have an abdominoplasty, breast list and reduction performed. I am 55 year old and really want to get on with these surgeries as soon as possible……. ”
“We have no health insurance.
My wife suffers constantly from
back pain. We cant not even begin
to think about treatment in US because of extremely high cost after seeing your operation on 60 minutes, we both have a new hope…….”
MEDICAL TOURISM IN INDIA
MEDICAL TOURISM IN INDIA
Medical Treatment is the latest reason to visit India because of the low cost with world class services and quality treatment. India is promoting the ‘high-tech healing’ of private health care sector as tourist attraction.
The ministry of tourism is encouraging Medical Tourism, operators to sell the idea of traveling to India for low cost but world class treatment.
Medical Tourism in India is a combination of several factors which makes India a unique health care destination.
Medical Tourism is forecast to become a $2.3 billion business for India by 2012
Over 60,000 cardiac surgeries are done every year with outcomes at par with international standards.
Multi-organ Transplants are successfully performed at 1/10th the in comparison to the West, patient from over 55 courtiers are treated at India hospitals
The Indian healthcare industry is undergoing a phenomenal expansion and India in now looked upon as the leading country in the promotion of Medical Tourism with an annual growth rate estimate at 30%
India top-rated education system provides an estimated 30,000 doctors and nurses each year to meet this demand the Indian government spend on the health care sector is expected to around 8% of its GDP by 2010.
India has many advantages that give temptation to international travelers. The Advantages can be identified in the form of :
- Treatment-cum-leisure destination- Low cost consulting fee and treatment cost - Availability of advanced equipments - Availability of medical experts - No waiting period for treatment - Specialty treatment
Cost Comparison Medical cost in India are one-tenth of cost in western
countries. For instance a Heart surgery costs $8000 in India as against $30000 in US.
Similarly a Bone Marrow transplant cost $69000 in India as
compared to $250000 in US
Treatment Approximate Cost in India ($)
Cost in other major Health care
Destination ($)
Approximate waiting periods in USA/UK
( in month)
Open heart surgery 4,500 > 18,000 9-11
Cranio - facial Surgery and skull base
4,300 > 13,000 9-8
Neuro Surgery with Hypothermia
6,500 > 21,000 12-14
Complex Spine Surgery with implants
4,300 > 13,000 9-11
Simple Spine Surgery 2,100 > 6,500 9-11
Simple Brain Tumor
- Biopsy
-- Surgery
1,000
4,300
> 4,300
> 10,000
6-8
Comparative cost for different ailments in India
India offers the best treatments in modern medicines and in every medical division such as
- Cardiology
- Orthopedics surgery
- Eye care
- Gynecology
- Cosmetic Surgery
- Dental Surgery
It also provides traditional method of treatments such as
- Ayurvedic
- Homeopathy
- Naturopathy
- Reiki
- Yoga
Ayurvedic Therapies and Surgical Treatment
Dental Treatment
Before surgery After surgery
Before surgery After surgery
Orthopedic Surgery
Indian Doctors excel in surgery
India’s private hospitals have gained international recognition for their stat-of the –art facilities and diagnostic center besides unsurpassed skills. The technology and procedures are on
par with hospitals in developed nations
Before Surgery
After Surgery
In the era of globalization India is also ahead in health
care, this fact has now been realized the world over
regarding medical facilities with most competitive
charges for treatment of certain medical problems.
The demand for Indian healthcare services primarily come from three types of consumers.
Group Description
Countries Demand Driver
Non residential Indians
Numbering 20 million across the world
Low cost healthcare combined with trip back to home
Patients from countries with under developed facilities
Nepal, Burma, Bangladesh, African Countries, Middle East, Latin America
Quality healthcare at affordable prices
Patients from developed countries
USA, UK, Canada Low cost of healthcare, capacity constraints for services in home country
Foreign patients can get package deals including, flights, transfers, hotels, treatment, and post operative vacation for their medical visits to India.
Many foreign patients prefer to combine their leisure and relaxation visits to India with healthcare
Medical Tourism Operator Medical Tour Operator Organization or Company is actually
working as Medical referral Agency Select the right doctor and right Hospital for patient Visa Arrangement Provide Hospitality Service Holiday Leisure Package
Step 12.Follow up &
Return to home
Step 11.Post Operative
Vacation
Step 10.Treatment as per
Dissuasion
Step 9.Appointment withRequest Doctor
Step 8.Airport PickupHotel Check in Step 7.
Arrive in India
Step 6.Finalize Details
& Advance Payment
Step 5.Quotation & Details
Forward
Step 4.Finalize Treatment
Step 3.Doctors Feedback
Step 2.Identify a suitable Doctor & Hospital
Step 1. Need to send query
along with details
Medical Tourism Procedure
The Service Spectrum
Guideline for Identifying procedure for Medical Tourism
The Patient is able to Travel The Surgery is commonly performed at the referral hospital
with demonstrable quality out comes Local Follow-up are upon return home can be arranged if
needed The patient can safely travel within a reasonable time, post
procedure Post operative care Post vacation trip Co-ordination between the Healthcare and Tourism
Hospitality Services Service to the patient start from the moment they contact till
the time they land in India and leave back for their home country. Some of this hospitality services are important
- Airport Pick-up & Drop- Visa / Sightseeing Arrangement - Translator ( if required ) - Coordinating appointments - Accommodation for companions - Cuisine - Holiday Package
In a country as diverse and complex as India, it is not surprising to find that people here reflect the rich glories of the past, the culture, traditions and values relative to geographic locations and the numerous distinctive manners, habits and
will always remain truly Indian
Health Holiday Packages in India
Interesting Destinations
Paradise Kashmir – Snow Fall Special Go-Goa Maharashtra Unlimited Royal Rajasthan God Own Country – Kerala Himachal-Nature's Paradise
The Golden Triangle
Delhi Agra Jaipur Duration :
07 Days / 06 Nights
Accessibility :
By : Air / Train
Local Sightseeing by Car
The Jungle Safaris Corbett Kanha Bandhavgarh Sariska Ranthambhor Bharatpur Periyar –Sasan Gir Kaziranga Manas
Duration : 24 Days / 23 Nights Accessibility :By : Air / Train Local Sightseeing by Car
The Desert Adventure
Jodhpur Jaislmer Bikaner Barmer
Duration :
10 Days / 09 Nights
Accessibility :
By : Air / Train
Local Sightseeing by Car
Future Strategy for Medical Tourism development
Medical Tourism is one sector that has show consistently high global growth in recent years.
India too achieved spectacular success in tourism with a growth rate the surpassed the global average consequently.
India’s share in the world tourist arrival continued to increased from 2002 onwards.
India offers a variety of services for overseas patients.
Role of ICRI Promoting Medical Tourism
Medical Tourism Education
MBA ( Health Care Management
Two years full time PG regular course with option to specialize in final year either in Hospital Operations Management (HOM) or Medical Tourism (MT)
Degree will be awarded by University recognized by UGC
Provide Train Manpower to Medical Tourism & Health Care Industry
Opportunities in Medical Tourism
Hospitals - Administrator
Own Business of Medical Tourism
Medical Tourism Company
Travel Agency
Tour Operator
Airlines – Manager
Hotel Industry Spa Resorts Public Sector
IDTC
State Tourism Development Corporation
Insurance Company
Overseas Medical Tourism Company
Corporate Interface
Staff Selection Commission
Union Public Service Commission
Academics
Thank you
Presented by: Anil Bankar