www.maritimetravel.ca

Full-service travel agency chain in business since 1949.

110 agencies coast to coast + over 400 agents.

Company Headquarters in Halifax, Nova Scotia.

Selling worldwide travel – leisure and corporate.

Just over half of our offices are in Eastern Canada.

Atlantic Canada – close to 60% market share; Smaller market, but close in proximity.

Selling MassachusettsSelling Massachusetts

Massachusetts is popular:  FIT, coach tours, sporting events, and business travel.

2013 vs 2014 approx. 10% increase.Drive Traffic versus Fly-In.Larger numbers for Florida, NYC,

California:  All facing challenge of lower CDN dollar.

Not unfamiliar situation.

A lower Canadian Dollar… What A lower Canadian Dollar… What to do?to do?As a retailer: We often rely on our U.S.

suppliers (tour operators, airlines, hotel chains, car rentals, etc.) to create promotions.

They deal directly with tourism operators on the ground.

Maritime Travel: Co-op marketing & booking. Direct connection to travellers.

What has worked?What has worked?

Value-added offers / promotions that counter perceived expense.

Anything to “get them there”.Examples: Destination Disney. Cruise

Lines, even McDonald’s.