Www.lrjj.cn The Introduction to the Hospitality Industry.
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Transcript of Www.lrjj.cn The Introduction to the Hospitality Industry.
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The Introduction to the Hospitality Industry
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Hospitality Industry vs. Tourism
• Hospitality Industry – Collection of businesses providing accommodation and/or food and beverage services for people who are away from home.
• Tourism is a wider group of economic activities connected to the hospitality industry.
• See p. 4 ex. 3 of the Course Book. • What types of organizations belong to both
industries?
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Travel & Tourism Industry
• Lodging Operations
• Transportation Services
• Food & Beverage Operations
• Specialist Shops
• Leisure Activities
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Overview of the travel and tourism industryTravel and tourism
industry
Lodging Operations
TransportationServices
Food and BeverageOperations
Restaurant
Lodging Properties
Retail Stores
Vending
Catering
Snack bars
Cruise ships
Bars/Taverns
Banquets
Contract Food Services
Retail Stores
Gift Shops
Souvenir Shops
Arts/Crafts Shops
Shopping Malls
Markets
Miscellaneous Stores
Activities
Recreation
Business
Entertainment
Meetings
Study Trips
Sporting Events
Ethnic Festivals
Cultural Events
Seasonal Festivals
Gaming
Ships
Airplanes
Autos
Buses
Trains
Bikes
Limousines
Hotels
Motels
Resorts
Timeshare Hotels
Conference centers
Camps
Parks
Casinos
Convention hotels
Cruise ships
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Who Is a Tourist?
According to UNWTO (2000) an international tourist is:“a visitor who travels to a country other than that in which s/he has his/her usual residence for at least one night but no more than one year, and whose main purpose of visit is other than the exercise of an activity remunerated from within the country visited.“
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Who Is a Tourist?The following criteria has to be met:• The trip should be to another place than where the
person lives.• The duration of the trip should be no longer than 12
months, but not shorter than 24 hours.• The purpose of the visit can be work (business trip) or
leisure. But the person should not be earning money in the place of visit.
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Why Is Tourism Important?
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The Importance of Tourism
• Provides lots of employment opportunities for local people.
• Funds a large percentage of a country’s gross domestic product (GDP).
• Brings foreign currency through the goods and services provided to foreign visitors, thus improving the balance of payments.
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Promotion of Tourism
• Contributes to country’s economy• Government establish tourist organizations• Advertise countries overseas
Video example of promotion of a country.
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Homework
Activity 4, p. 6.
1. Company's Name & Ownership Details (government or privately owned?)2. Company's Website (if they do not have a website, then postal address or other location information)3. Analyze what is the benefit and detriments that tourism brought to this region.4. One paragraph description of three types of activities the company conducts in order to support local tourism.
Email results: [email protected]
By Tuesday, Marh 9th 16:00
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Definition of the Hotel
An establishment held out by the proprietor as offering food, drink and, if so required, sleeping accommodation, without specific contract, to any traveller presenting himself who appears able and willing to pay a reasonable sum for the services and facilities provided and who is in a fit state to be receied.
(Hotel Proprietors Act 1956)
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Hotels Classification
• Target Market
• Location
• Size
• Facilities
• Ownership
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Classifying Guests
• Business Travelers
• Pleasure/Leisure Travelers
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Target Market
Commercial Hotels / Tourist Hotels / Resort Hotels
Vacation ownership and condominium hotels
Casino Hotel
Convention Center
• Activity 5, p. 8
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Classifying Hotels
S IZE
SmallUnder 100 rooms
100-200 rooms
200– 700 rooms
700 rooms above
•Small
•Medium
•Large
•“Mega” Hotels
www.lrjj.cn The Fairmont Banff Springs Hotel, Canada 768 rooms
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Location
•City Centre / Downtown
•Suburban
•Water/Mountain based
•Airport
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Facilities
•Full-service Hotels
•Budget Hotels
•Self-catering Hotels
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Facilities
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Facilities
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Facilities
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Ownership
• Private
• Local Group
• International Group
• Activity 7, p. 9Answer question in Activity 7, p. 9
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Hotels Affiliation
• Management Contract - property is owned by one company and managed by another. The hotel’s name remains the same.
• Franchising – property is owned by one company and managed by another. Owner buys into the name and pays for franchising plus % of profit (or turnover).
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Exercise
• Answer Review Question 4, p.11