Www.hpo.hu WIPO-ICC Intellectual Property Training Workshop for Chamber of Commerce and Other...
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www.hpo.hu WIPO-ICC Intellectual Property Training Workshop for Chamber of Commerce and Other Business Support Organizations András Haszonits Hungarian Patent Office Centre on IP Information and Education National IP Offices, a Case Study of Partnership Geneva, September 15-16, 2008
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Transcript of Www.hpo.hu WIPO-ICC Intellectual Property Training Workshop for Chamber of Commerce and Other...
www.hpo.hu
WIPO-ICC Intellectual Property Training Workshop for
Chamber of Commerce and Other Business Support Organizations
András HaszonitsHungarian Patent Office
Centre on IP Information and Education
National IP Offices,a Case Study of
Partnership
Geneva, September 15-16, 2008
www.hpo.hu
• Why SMEs?
• The VIVACE Program
• Other European Co-operation Initiatives
Agenda
www.hpo.hu
• Why SMEs?
• The VIVACE Program
• Other European Co-operation Initiatives
Agenda
www.hpo.hu
INNOVATION =
+ Competitiveness
+ Sustainable economic growth
+ Workplace generation
Macroeconomic + private entrepreneurial interest
Innovation / IP environment
www.hpo.hu
OECD:
+ 25 million EU enterprises / 23 million SMEs!
COMPETITION!
COMPETITIVE EDGE = INNOVATION
Effective and creative use of IP = key in innovation
Innovation / IP environment
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• Why SMEs?
• The VIVACE Program
• Other European Co-operation Initiatives
Agenda
www.hpo.hu
Prelude: 2259/2002. (IX. 4.) Govt. Act – Activity Plan for fostering IP activities of SMEs
Aim: to foster IP activities of SMEs, to improve IP culture
to improve competitiveness
Time span: 2004-2008
ACTIVITY PLAN FOR FOSTERING ENTREPRENEURIAL IP COMPETITIVENESS
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PILLARS OF THE VIVACE PROGRAMME
I. Building Networks and Services
II. Raising Awareness and Expanding Education
III. Provision of Economic Incentives
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RESULTS OF THE COOPERATION
Setting up a national industrial property information network in co-operation with the Hungarian Chamber of Commerce and Industry
Entry of the PATLIB Centres Standardized training, standardized services Presence in Media, campaign, website SME survey Country-wide quiz for SMEs on IP
www.hpo.hu
I. BUILDING NETWORKS AND SERVICES
The National IP The National IP Information NetworkInformation Network
Know your clients to serve them!
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NATIONAL INNOVATION AND IP SURVEY
Company profile
Effect of EU accession on doing business
Product differentiation (marketing,P, TM, D)
R+D, innovation knowledge and activity
IP awareness and activity
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IP CULTURE AND AWARENESS
www.hpo.hu
IP CULTURE AND AWARENESS
www.hpo.hu
IP CULTURE AND AWARENESS
8,7
1
17
17
49,9
50,4
0 10 20 30 40 50 60
Téves megjelölések
Földrajzi árujelző
Használati minta
Formatervezési minta
Szabadalom
Védjegy
Az iparjogvédelmi oltalmi formák ismertsége (%)
Cunoasterea/utilizarea tipurilor de protectie
14%
7%
1%
2%
TM
P
D
UM
Knowledge and application % of the different forms of IP
Trademark
Patent
Design
Utility model
Geo. indicator
False
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IP CULTURE AND AWARENESS
www.hpo.hu
IP CULTURE AND AWARENESS
SMEs’ requests, recommendations (%)
Business oriented info. materials
Educations
Help to chose patent attorney via public ranking
SME-investor matchmaking
Technology and competitor watch
Infringement monitoring
www.hpo.hu
IP CULTURE AND AWARENESS
K+F tevékenység gazdasági mérlege
Bilantul economic al activitatii C+D
11%
17%
58%
14%
Jelentős nyereség
Nyereség
0-szaldó
Veszteség
Profit significant
Profit
Deficit
Financial ballance of R+D activity
Significant profit
Considerable profit
0$ deal Loss
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SOME RESULTS OF THE PROGRAMMEPERFORMANCE INDICATORS 1.
The VIVACE Programme in the Media and Events
Events
Media
0
50
100
150
200
250
300
350
Sept. - Dec. 2004 Jan. - Dec. 2005 May - Dec. 2006
occasio
n
Year 1 Year 2 Year 3
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SOME RESULTS OF THE PROGRAMMEPERFORMANCE INDICATORS 2.
Preformance indicators of the VIVACE Programme
0
2 000
4 000
6 000
8 000
10 000
12 000
Sept. - Dec. 2004 Jan. - Dec. 2005 May - Dec. 2006
per
sons
database
written
walk in
phone
Requests
Year 1 Year 2 Year 3
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RECOGNITION OF THE EC
• Benchmarking National and Regional Support Services for SMEs in the Field of Intellectual and Industrial Property
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NEW OBJECTIVES
• Diversification of services• Closer co-operation between innovation
supporting organizations• Closer contact with SMEs• More effective co-operation with the help of an
international network to fulfil the Lisbon Agenda
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NEW OBJECTIVES
• Awareness raising of registered and non-registered protection forms
• Fight against counterfeiting• Information on enforcement• Prefiltering and profile assessment of SMEs’
innovation • Regional education and marketing campaign• Cooperation in fulfilling the tasks of EC
projects
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• Why SMEs?
• The VIVACE Program
• Other European Co-operation Initiatives
Agenda
ip4inno
www.hpo.hu
IP-BASE
IP-BASEIP AWARENESS AND
ENFORCEMENT: MODULAR BASED ACTIONS FOR SMEs
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PARTICIPANTS
• 20 Patent Offices, covering 92% of the EU population;
• 3 reputable research organisations with broad experience in this kind of project (University of Alicante, Centre de Recherche Public Henri Tudor and Institute Européene Enterprise et Propiété Intellectuelle)
• 1 Innovation Agency (Innolux) specialised in the IP field;
• 1 Textile Technology Centre (CETTEMSA) with wide experience in analysis of sectoral issues, and a specific interest in IP;
• 1 Non-profit trade organisation, dedicated to the promotion of the European textile and apparel industry (EURATEX)
IP-BASE
www.hpo.hu
IP-BASEPARTICIPANTS
www.hpo.hu
OBJECTIVES
• To significantly raise SMEs’ interest and knowledge about Intellectual Property (IP) issues;
• To raise SMEs’ understanding of the need to integrate IP in their innovation strategies and their business planning;
• To improve the protection of SMEs’ IP rights through the increased registration of rights EU-wide and also internationally and increase the use of non-registered protection methods through the effective promotion of these methods;
• To improve protection and enforcement by SMEs of their IP rights from infringement whether this originates from within or outside the EU;
IP-BASE
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OBJECTIVES
• To raise SMEs ability to fight counterfeiting and increase knowledge on the methodologies available to detect it;
• To develop actions to promote awareness on IPR protection to educate the fashion and design industries (textiles, leather, footwear and furniture) on the risks counterfeiting poses and on existing means and procedures to combat it;
• To promote and support the use of IP rights in international research, development and technology transfer activities, providing an IP rights support service to actual and potential beneficiaries of CIP and Research Framework Programme actions, especially high-tech SMEs and Public Research Organisations.
IP-BASE
www.hpo.hu
ACTIVITY TYPES
IP-BASE
WP1Developing theknowledge Base
WP4Communicationand Marketing
WP3IT Support
WP2Developing theIPR Toolbox
WP5Cooperation with
other actors
WP6Project
Management
WP7Setting up a user-friendly websitefor IPR supportfor European
SMEs
WP10IPR
EnforcementSupportServices
WP9Planning Local
Actions forAwareness andEnforcement
Services
WP8Setting up local
Helpdesks for IPRand enforcement
support forEuropean SMEs
WP12Delivering
Awareness andEnforcement
Actions or SMEsSupport Services
WP11Delivering
Awareness andEnforcement
Actions directlyto SMEs
WP13Sectoral
Handbook(s)Production
WP14IPR-Helpdesk
Website ContentGeneration and
Info-Service
WP15Helpline for
participants in EU-funded Researchand Innovation
projects
MODULE 0. KNOWLEDGE BASE AND HORIZONTAL WORKPACKAGES
MODULE 1. LOCAL LEVEL SMEs SERVICES
FOR IPR A AWARENESS ANDENFORCEMENT
MODULE 2.SECTORAL IPR
AWARENESS ACTION
MODULE 3.SERVICES FOR EU-FUNDED
RESEARCH AND INNOVATIONPROJECTS
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ACTIVITIES
• Development of IPR SME awareness strategies for IPR usage and enforcement at EU and local levels,
• Development of a toolbox of materials on IPR and enforcement, including manuals and training materials,
• Provision of training for multipliers (CC, EEN, EBN, etc.),
• Accomplising a wide ranges of SME awareness and enforcement actions,
• Support SMEs with advice services,• Deliver awareness workshops, in particular on
counterfeiting for the design and fashion industry,
• Develop support services designated for SMEs
IP-BASE
www.hpo.hu
LET’S JOIN FORCES!
IP-BASE
We invite you to contact your national IP-BASE partner,or your national patent office to discuss co-operation to reach synergy effect of jointactivities aiming raising the competitiveness of SMEs.
www.hpo.hu
Thank you for your kind attention!
András Haszonits tel: +36 1 474 5985fax: +36 1 474 5550e-mail:
