Www.hpo.hu WIPO-ICC Intellectual Property Training Workshop for Chamber of Commerce and Other...

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www.hpo.hu WIPO-ICC Intellectual Property Training Workshop for Chamber of Commerce and Other Business Support Organizations András Haszonits Hungarian Patent Office Centre on IP Information and Education National IP Offices, a Case Study of Partnership Geneva, September 15-16, 2008

Transcript of Www.hpo.hu WIPO-ICC Intellectual Property Training Workshop for Chamber of Commerce and Other...

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WIPO-ICC Intellectual Property Training Workshop for

Chamber of Commerce and Other Business Support Organizations

András HaszonitsHungarian Patent Office

Centre on IP Information and Education

National IP Offices,a Case Study of

Partnership

Geneva, September 15-16, 2008

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• Why SMEs?

• The VIVACE Program

• Other European Co-operation Initiatives

Agenda

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• Why SMEs?

• The VIVACE Program

• Other European Co-operation Initiatives

Agenda

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INNOVATION =

+ Competitiveness

+ Sustainable economic growth

+ Workplace generation

Macroeconomic + private entrepreneurial interest

Innovation / IP environment

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OECD:

+ 25 million EU enterprises / 23 million SMEs!

COMPETITION!

COMPETITIVE EDGE = INNOVATION

Effective and creative use of IP = key in innovation

Innovation / IP environment

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• Why SMEs?

• The VIVACE Program

• Other European Co-operation Initiatives

Agenda

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Prelude: 2259/2002. (IX. 4.) Govt. Act – Activity Plan for fostering IP activities of SMEs

Aim: to foster IP activities of SMEs, to improve IP culture

to improve competitiveness

Time span: 2004-2008

ACTIVITY PLAN FOR FOSTERING ENTREPRENEURIAL IP COMPETITIVENESS

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PILLARS OF THE VIVACE PROGRAMME

I. Building Networks and Services

II. Raising Awareness and Expanding Education

III. Provision of Economic Incentives

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RESULTS OF THE COOPERATION

Setting up a national industrial property information network in co-operation with the Hungarian Chamber of Commerce and Industry

Entry of the PATLIB Centres Standardized training, standardized services Presence in Media, campaign, website SME survey Country-wide quiz for SMEs on IP

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I. BUILDING NETWORKS AND SERVICES

The National IP The National IP Information NetworkInformation Network

Know your clients to serve them!

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NATIONAL INNOVATION AND IP SURVEY

Company profile

Effect of EU accession on doing business

Product differentiation (marketing,P, TM, D)

R+D, innovation knowledge and activity

IP awareness and activity

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IP CULTURE AND AWARENESS

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IP CULTURE AND AWARENESS

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IP CULTURE AND AWARENESS

8,7

1

17

17

49,9

50,4

0 10 20 30 40 50 60

Téves megjelölések

Földrajzi árujelző

Használati minta

Formatervezési minta

Szabadalom

Védjegy

Az iparjogvédelmi oltalmi formák ismertsége (%)

Cunoasterea/utilizarea tipurilor de protectie

14%

7%

1%

2%

TM

P

D

UM

Knowledge and application % of the different forms of IP

Trademark

Patent

Design

Utility model

Geo. indicator

False

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IP CULTURE AND AWARENESS

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IP CULTURE AND AWARENESS

SMEs’ requests, recommendations (%)

Business oriented info. materials

Educations

Help to chose patent attorney via public ranking

SME-investor matchmaking

Technology and competitor watch

Infringement monitoring

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IP CULTURE AND AWARENESS

K+F tevékenység gazdasági mérlege

Bilantul economic al activitatii C+D

11%

17%

58%

14%

Jelentős nyereség

Nyereség

0-szaldó

Veszteség

Profit significant

Profit

Deficit

Financial ballance of R+D activity

Significant profit

Considerable profit

0$ deal Loss

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SOME RESULTS OF THE PROGRAMMEPERFORMANCE INDICATORS 1.

The VIVACE Programme in the Media and Events

Events

Media

0

50

100

150

200

250

300

350

Sept. - Dec. 2004 Jan. - Dec. 2005 May - Dec. 2006

occasio

n

Year 1 Year 2 Year 3

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SOME RESULTS OF THE PROGRAMMEPERFORMANCE INDICATORS 2.

Preformance indicators of the VIVACE Programme

0

2 000

4 000

6 000

8 000

10 000

12 000

Sept. - Dec. 2004 Jan. - Dec. 2005 May - Dec. 2006

per

sons

database

written

walk in

phone

Requests

Year 1 Year 2 Year 3

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RECOGNITION OF THE EC

• Benchmarking National and Regional Support Services for SMEs in the Field of Intellectual and Industrial Property

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NEW OBJECTIVES

• Diversification of services• Closer co-operation between innovation

supporting organizations• Closer contact with SMEs• More effective co-operation with the help of an

international network to fulfil the Lisbon Agenda

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NEW OBJECTIVES

• Awareness raising of registered and non-registered protection forms

• Fight against counterfeiting• Information on enforcement• Prefiltering and profile assessment of SMEs’

innovation • Regional education and marketing campaign• Cooperation in fulfilling the tasks of EC

projects

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• Why SMEs?

• The VIVACE Program

• Other European Co-operation Initiatives

Agenda

ip4inno

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IP-BASE

IP-BASEIP AWARENESS AND

ENFORCEMENT: MODULAR BASED ACTIONS FOR SMEs

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PARTICIPANTS

• 20 Patent Offices, covering 92% of the EU population;

• 3 reputable research organisations with broad experience in this kind of project (University of Alicante, Centre de Recherche Public Henri Tudor and Institute Européene Enterprise et Propiété Intellectuelle)

• 1 Innovation Agency (Innolux) specialised in the IP field;

• 1 Textile Technology Centre (CETTEMSA) with wide experience in analysis of sectoral issues, and a specific interest in IP;

• 1 Non-profit trade organisation, dedicated to the promotion of the European textile and apparel industry (EURATEX)

IP-BASE

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IP-BASEPARTICIPANTS

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OBJECTIVES

• To significantly raise SMEs’ interest and knowledge about Intellectual Property (IP) issues;

• To raise SMEs’ understanding of the need to integrate IP in their innovation strategies and their business planning;

• To improve the protection of SMEs’ IP rights through the increased registration of rights EU-wide and also internationally and increase the use of non-registered protection methods through the effective promotion of these methods;

• To improve protection and enforcement by SMEs of their IP rights from infringement whether this originates from within or outside the EU;

IP-BASE

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OBJECTIVES

• To raise SMEs ability to fight counterfeiting and increase knowledge on the methodologies available to detect it;

• To develop actions to promote awareness on IPR protection to educate the fashion and design industries (textiles, leather, footwear and furniture) on the risks counterfeiting poses and on existing means and procedures to combat it;

• To promote and support the use of IP rights in international research, development and technology transfer activities, providing an IP rights support service to actual and potential beneficiaries of CIP and Research Framework Programme actions, especially high-tech SMEs and Public Research Organisations.

IP-BASE

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ACTIVITY TYPES

IP-BASE

WP1Developing theknowledge Base

WP4Communicationand Marketing

WP3IT Support

WP2Developing theIPR Toolbox

WP5Cooperation with

other actors

WP6Project

Management

WP7Setting up a user-friendly websitefor IPR supportfor European

SMEs

WP10IPR

EnforcementSupportServices

WP9Planning Local

Actions forAwareness andEnforcement

Services

WP8Setting up local

Helpdesks for IPRand enforcement

support forEuropean SMEs

WP12Delivering

Awareness andEnforcement

Actions or SMEsSupport Services

WP11Delivering

Awareness andEnforcement

Actions directlyto SMEs

WP13Sectoral

Handbook(s)Production

WP14IPR-Helpdesk

Website ContentGeneration and

Info-Service

WP15Helpline for

participants in EU-funded Researchand Innovation

projects

MODULE 0. KNOWLEDGE BASE AND HORIZONTAL WORKPACKAGES

MODULE 1. LOCAL LEVEL SMEs SERVICES

FOR IPR A AWARENESS ANDENFORCEMENT

MODULE 2.SECTORAL IPR

AWARENESS ACTION

MODULE 3.SERVICES FOR EU-FUNDED

RESEARCH AND INNOVATIONPROJECTS

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ACTIVITIES

• Development of IPR SME awareness strategies for IPR usage and enforcement at EU and local levels,

• Development of a toolbox of materials on IPR and enforcement, including manuals and training materials,

• Provision of training for multipliers (CC, EEN, EBN, etc.),

• Accomplising a wide ranges of SME awareness and enforcement actions,

• Support SMEs with advice services,• Deliver awareness workshops, in particular on

counterfeiting for the design and fashion industry,

• Develop support services designated for SMEs

IP-BASE

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LET’S JOIN FORCES!

IP-BASE

We invite you to contact your national IP-BASE partner,or your national patent office to discuss co-operation to reach synergy effect of jointactivities aiming raising the competitiveness of SMEs.

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Thank you for your kind attention!

András Haszonits tel: +36 1 474 5985fax: +36 1 474 5550e-mail:

[email protected]