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America’s Food & Beverage Industry

Helping Consumers Build Healthier Diets

Pamela G. Bailey

President and CEO

Grocery Manufacturers Association

www.gmaonline.org*Represents a sample of GMA members

Who We Are

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Who We Are

• 30,000 facilities across the U.S.

• 1.4 million directly employed

• 15 million jobs supported from farm to fork

• $50 billion in exports to 200 countries

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Solving Childhood Obesity within a Generation

• Obesity is a serious and complex problem

• Energy balance is key (calories in, calories out)

• Industry is steadfast in its commitment to help end obesity

• Solving it will require coordinated, cooperative engagement by all stakeholders

• Industry• Government• Parents• Healthcare providers• Schools• Communities• NGO’s

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Solving Childhood Obesity within a Generation

First Lady Michelle Obama addressing the March 2010 GMA Science Forum

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Industry’s Role

Provide consumers

with the product choices,

tools and information

they need to build healthy

diets.

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Providing Innovative and Healthy Choices

Convenient

We’ve introduced more than 20,000 new product choices with reduced calories, fat, sodium and sugar and more whole grains.

Today, the average American spends less than half of what they spent on food 50 years ago.

1900: Moms spent 7 hours/day cooking & cleaning up from cooking. Today: Moms spend just over 1 hour/day cooking

It has never been easier to put a nutritious,

affordable meal on the table.

Affordable

Healthful

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Providing Innovative and Healthy Choices

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Objective:

Help consumers – especially parents – make informed decisions when they shop

Facts Up Front is a nutrient- based label that summarizes important nutrition information from the Nutrition Facts Panel in a clear, simple and easy-to-use format on the front of food and beverage packages.

Facts Up Front

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Facts Up Front

• Science-based

• Supported by consumer research

• Compatible with U.S. regulatory framework for food labeling

• Able to be applied widely to packaged foods and beverages marketed to consumers with a consistent visual appearance and package placement

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Facts Up Front & Dietary Guidelines

Build healthy eating patterns

Balance Calories

Nutrients to decrease

Nutrients to increase

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Facts Up Front Consumer Education

• Build awareness, understanding and use of Facts Up Front icons to help drive informed purchasing decisions• Provide nutrition education so consumers have the knowledge to

effectively use nutrition information featured in FUF

• Primary target = women 25-49 with children 2-17• Secondary target = Hispanic & African American women

• Comprehensive campaign includes:• Paid advertising • In-store marketing• Public relations• Public health community &

policymaker outreach

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Our Commitment to Responsible Marketing

• We have dramatically changed the marketing landscape.

• Total number of ads seen on children’s programming down 50%• 100% of ads are for healthier or better-for-you products

• CFBAI’s broad coverage: • Traditional media• Social media• Apps• Web sites• Schools

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Our Commitment to Responsible Marketing

Children’s Food and Advertising Initiative Participants

• Burger King Corp.• Campbell Soup Company

• The Coca-Cola Company• ConAgra Foods, Inc.• The Dannon Company• General Mills, Inc.• The Hershey Company• Hillshire Brands • Kellogg Company

• Kraft Foods Group, Inc.• Mars, Inc.• McDonald's USA• Mondelez Global LLC

• Nestlé USA• PepsiCo, Inc.• Post Foods, LLC• Unilever

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Summary

Provide consumers

with the product choices,

tools and information

they need to build healthy

diets.