www.edinburghcastle.gov.uk

Tourism in Scotlandc.20 million visitors a year

Traditional Markets•Rest of UK•Europe•North America•Japan•Australia

Growing Markets•China•India•Russia •Brazil

Increasing number of flights into Scottish Airports

Tourism in EdinburghVisitor Surveys 2002 2007

Overseas 60% 66%

Scotland 8% 8%

England 30% 23%

Rest of UK 2% 3%

Top Ten Attractions 2007 (Source ECC)

1. National Gallery of Scotland 1,442,304

2. Edinburgh Castle 1,229,712

3. National Museum of Scotland 841,849

4. Edinburgh Zoo 607,603

5. Royal Botanic Gardens Edinburgh 607,018

6. Edinburgh Bus Tours 507,613

7. St Giles Cathedral 487,483

8. National War Museum Scotland 468,125

9. Scottish Parliament Visitor Centre 352,454

10. Our Dynamic Earth 290,653

Facts & Figures (ECC)

Tourist Bednights 2007 13.75m

Tourist Trips 2007 3.45m

Tourist spending 2007 £931m

Edinburgh Festivals: Total Attendances 2008

4.17m

Tourism Sector Employment 2007 31,594

Historic ScotlandExecutive Agency of the Scottish Government

345 properties in care managed on behalf of Scottish ministers for the benefit of people living in and visiting Scotland

Mission statement: ‘To safeguard Scotland’s historic environment and to promote its understanding and enjoyment’

Part Government funded & part self funding

74 staffed sites: Single largest operator of paid-for Visitor Attractions in Scotland

Tourism at Edinburgh CastleVisitor Numbers

Historic Scotland Total Edinburgh Castle Stirling Castle Urquhart Castle

2009/10 2,582,343 +8% (YTD 31st October 2009)

903,460 +9%(YTD 31st October 2009)

335,415 + 5% (YTD 31st October 2009)

253,484 +9% (YTD 31st October 2009)

2008/09 2,911,197 -9% 1,119,752 -10% 400,124 -10% 263,382 -7%

2007/08 1,249, 332 +3% 1,249, 332 +3% 447,714 +2% 284,255 +13%

St Andrews Day Free Weekend 2009

Historic Scotland Total 39, 700

Edinburgh Castle 24,810 (also includes St Andrews Day Monday)

Stirling Castle 6,655

Edinburgh Castle – Visitor Services

Edinburgh Castle – Visitor Reception Project

Edinburgh Castle – What else goes on?

Edinburgh Castle – Special Events

Edinburgh Castle – Behind the scenesManagers

Office support

Conservation and maintenance

Catering & functions

Understanding & Access

Cleaning

Historians/archaeologists

Museum curators

Army & Scottish National War Memorial

Traditional Building Skills

Conservation & Research Conservators•Stone •Plasterwork •Wood•Painting

ArchaeologistsArchitectsSurveyors

Edinburgh Castle – Marketing & Partners

Edinburgh Castle – 3000 years of history

www.edinburghcastle.gov.uk