www.djingle.com

Hyper-Distribution Solutions

Contact : : +33 (0)9 52 055 055

 : info@djingle.fr

Awarded by OSEO and French Ministry of Research

Best IT (Capital IT 2004) and Best'Innov (Capital IT 2006)

• Djingle is an software company expert in Content Predictive Delivery technologies since 2002, awarded by 2 leading RnD public agencies:

• The Djingle Hyper-Distribution Platform allows to improve content delivery over IP:

• Making Internet infrastructure infinitely scalable• Killing distribution costs (up to 90% savings on bandwidth costs and server

loads)• Guaranteeing HD Video Quality• Increasing ARPU and users’ loyalty thanks to One-to-One Predictive Delivery

• Our mission: • Helping media to face online video market boom• Helping Brands and corporates to enter eCRM 2.0 strategies developing video

marketing

Djingle: Company profile

Main clients Partners

Etc.

Main references

Djingle won prestigious Travolution Award 2008 for “Widget by Air France”.

•Video consumption drives Internet traffic explosion: Video on Demand, Personal TV, P2P, UGC, sharing sites, etc.

• 15/30-year old now spend more time on Internet than in front of their TV sets

• Video will drive 90% of the global Internet traffic in 2012

BUT•Huge distribution costs

Bandwidth costs + server loads: when users nb

Limited infrastructuresNo scalabilityVideo availability and quality NOT guaranteed (peaks)

Success penalty

Video over Internet: opportunities and challenges

Vincent Dureau, Head of TV technologies @ Google, Feb. 2007

« No web infrastructure, even not Google's one, could face video revolution »

« Nobody will be able to provide the quality of service people will expect »

Julien Coulon, Senior Executive @ Akamaï, Nov 2008

« The Internet won’t scale for video over IP »

Value proposition #1

Hyper-Distribution

Reversing the success penalty

• Bandwidth costs and server loads

• Unlimited scalability

• Guaranteed video quality (HD) and availability regardless to peaks

• Dynamic behavior-based One-to-One push

Boosting audience at no cost ARPU Increasing users’ loyalty Improving users Database knowledge

• Developing and dematerializing eCRM

• One-to-One Advertising ARPU

• Improving Quality of Experience (QoE):• Widgets, media players• New services (podcasting, desktop alerting,

offline playback, dynamic EPGs, recommendation engine)

• Demonstrating your innovation capacity, entering the Web 2.0 era

Main value propositions

90%

Proposition de valeur #2

Predictive delivery

The right content to the right user

• Killing bandwidth costs: You only pay the bandwidth consumed from your server or CDN.

Each Peer providing its own resources does not cost a cent!

From 50 to more than 90% of bandwidth costs saved

• Reducing server loads: Your server or CDN is freed and made available for ever

more users.

• Unlimiting scalability: The more users you have, the more seeds are available to

serve the content. The scalability is theoretically unlimited.

• Making HD quality possible

• Distribution under central control:

• Delivery parameters monitored in real-time in order to improve distribution efficiency and insure availability

Peaks smoothing Zapping time improved (canceled), No (re)buffering

• Security (Double DRM approach)

Value proposition #1: Reversing the success penalty

• Push = automatic distribution of contents to users upon their choices as well as a dynamic behavior-based analysis

• Boosting audience at no costs

• Developing sales and marketing

• Improving users’ loyalty

• Developing eCRM strategies

• Initiating new usages:• Video Podcasting & Desktop Alerting• Offline playback• One-to-One recommendation engine• Enering C-to-C (Consumer to Consumer) and community strategies

• One-to-One advertising

BUSINESS CASE: Tiscali Player• Views x14 in only 3

months• Videos penetration:

73%

Value proposition #2: Delivering the right content to the right user

Impact of video on sales: +326% on bestbuy.comSrc: Bestbuy.com, 2007