www.devicelink.com

2008 Pre-Planning Overview: The Medical Device Manufacturing Industry

How can your company capitalize on the tremendous growth in the Medical Device

Manufacturing Industry?

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Generate Profit!..

Trade Show

Online

Print

Why should a Marketing Investment, in the Medical Device Manufacturing Industry, be a

Priority for your Company?

•$338 Billion Dollar Industry- and growing!

•Increased Global Demand for FDA Approved Imports

•Requires Domestic Production

•FDA Pre-Market Approval = Full Scale Production

•High Quality Assurance= High Margins

• Ongoing Demand from aging population

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The Industry Facts:

Why do we have 85% of the market share:

Reach, Reputation and Resources!

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Top Strength for Each Type of

Media

% made/recommended

purchase due to Advertisement in the

MediaB2B Magazines Trust 57%B2B websites Immediacy 49%

Trade shows Raise awareness of products 70%

There are three key factors that demonstrate the value and ROI of advertising/promoting in B2B media:

They are influential resources that executives trust.

B2B media are essential tools in the purchase-making process.

Each type of B2B media discussed directly leads to purchase of products or services advertised/promoted in that media by at least half of executives.

Each Type of B2B Media is a Source for Specific InformationThese three B2B mediums are perceived by executives as having different strengths; but what they have in common is the ability to generate purchases.

It’s where your company can reach the Medical Device Manufacturing Industry right now!

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Medical Device Link is our One Web Portal, where all of Canon’s Products Converge Online:

Home to our Magazines, Trade Shows and Suppliers Directories.

Medical Device Link – Reaches the entire spectrum of job functions

•Over 40,000 page views per day

•Over 200,000 unique visitors per month

•Our Audience: Engineers, R&D, Procurement Managers and C-Level

Executives

•18,000 opt-in eNewsletter subscribers

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A few Medical Device Link visitors that you’ll recognize:

                                                                                                                          

Break out your Checkbooks! Contact your Account Executive

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Your Next Steps:Can you grow your medical business this year?

Review Program Options and Communicate: cost and launch preference

Identify: areas of growth and steps in the medical device sales and production cycles where improvement can be made.

Be Comprehensive in your response to include how you’ll be evaluating performance reports and how you’ll approach lead management?

Communicate ways you’d like to mitigate waste, maximize ROI and effectively navigate a a successful campaign as a marketing partner

How will the Medical Device Industry find your company? www.devicelink.com

                                                                                                                          

Communicate…

www.devicelink.comA targeted actionable description of your company:

Basic Enhanced Listings Include:

•Company description of up to 300 words

•30-word description of your company for the popular web gallery (including homepage link)

•Three photos, one company logo (logo includes a link to your website)

•One press release (400 words, a link and a photo)

•One free update to text and press release per month

•Up to three embedded text links from your listing to anywhere on your website

•Monthly activity report

•Generation of Keyword Search Ranking

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Medical Device Link visitors will find your company several ways…

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Search

Supplier Directories

Banner Promotion

Category Search-Keyword Search-Tile Sponsorships-Banners

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How often do readers use the site to find suppliers?

52% of Monthly Visits!!

Category Search

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Sub- Category Search

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How can you sell 24 Hours a day 7 Days a week?

Caffeinate your Sales Staff or…

Deliver targeted information to a qualified audience?

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The Current “State of Statek”

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Where would you like us to send your next big customer?

Medical Device Link visitors and potential customers can find you several ways…

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Search

Supplier Directories

Banners

Category Search-Keyword Search-Tile Sponsorships-Banners

Using technology Medical Device Link gives users searchable access to our entire site. Your company’s profile description will generate search result rankings as soon as it goes live. By including a Keyword Search Sponsorship in your campaign we can position your company prominently within specified search results immediately.

Each category in our popular directories provides further branding opportunities for your company with placement of logos and banner ads. Search Category and Search Sub-Category Sponsorships extend your important message and reinforce your brands recall ability.

Search Sponsorshipswww.devicelink.com

Google Initiated Universal Search Protocols May 16, 2007*

How does this effect your company? Universal Search combines all the categorical directory findings and media, available

anywhere online, into a unified Search Engine Results Page (SERP).

Your profile on our vertical site, Medical Device Link, is now included in Google’s Search Engine Results Page (SERP) based on the relevancy of the keywords in your profile.

Your Profile will capture both vertical search and general search users!

Important note: Your SERP ranking is based upon relevancy and popularity, as measured by visits to your site. Re-directed Device Link Profile traffic to your website will be in an ongoing basis.

*BtoBonline.com, “Cashing in on Universal Search” OneUpWeb, June 2007

Return to Presentation

Medical Device Link visitors choose suppliers in a variety of ways…

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Search

Supplier Directories

Banner Promotion

Category Search-Web Gallery-Keyword Search-Tile Sponsorships-Banners

Branded Homepage Sponsorships

Branded Homepage Sponsorships prominently associate your banner with the homepage of Medical Device Link or any of our popular magazine homepages that reside at www.devicelink.com

A banner, skyscraper, or tile ad on a branded homepage is an ideal way to pinpoint your target audience, and continue drive traffic to your homepage.

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Extend a Print Campaign!

•Two Run of Site Banners (monthly impressions up to 30, 000) – Leader Board and Banner rotate throughout www.devicelink.com Home Page, news articles, archived information, search areas, archived and current issues of all Canon publications

• 750 word company profile features five photos and company logo with link to your website

•Three press releases (up to 400 words each, plus a link)

•One free update per month to your text/photos/press releases

•Up to five embedded text links, from your listing, to anywhere on your website

•Web Gallery: Company logo, 30-word description and link to your homepage

Leader Board Package www.devicelink.com

Your banner will rotate on the entire site, including over 50,000 pages of editorial content.

•Two Run of Site Banners (monthly impressions up to 30, 000) – Leader Board and Banner rotate throughout www.devicelink.com Home Page, news articles, archived information, search areas, archived and current issues of all Canon publications

• Company profile features unlimited description, photos, text links and press releases

•Web Gallery: Company logo, 30-word description and link to your homepage

•One eNewsletter Sponsorship

•Free listing within Medical Device Link’s “Resource Center”

•Free MD&M promotion with a link for 60 days

•One annual non-exclusive sponsorship of a directory sub-category

Premier Package www.devicelink.com

eNewsletter & Ad Mail Sponsorships

Medical Device Link’s 18, 000+ opt-in eNewsletter Subscribers receive bi-monthly updates from our editors and weekly updates on our advertising partners. Nonexclusive and Exclusive sponsorships available.

Promote your products and services or create a buzz for seminars.

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Trackable ROI

We are measuring the effectiveness of your campaign on Medical Device Link each month. You are provided a detailed Activity-Report that clearly defines how, when, and where the medical manufacturing industry is responding to your marketing efforts.

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*The highlights showcase only some of the measurements delivered in each Monthly Activity Report

Measure, Track and Calculate your ROI!!

Activity Report

Delivered Monthly to your company for analysis, tracking etc.

Activity Report -Banner Program

What can banners do for our company?

Advertisers Average an Increase in

Activity of

40%

Break out your Checkbooks! Contact your Account Executive

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My Next Steps:

Demonstrate a Clear understanding of your company’s goals and initiatives.

Prove my Commitment to all phases of your approval process: review of, budget for and execution of, your marketing strategy in this market.

Propose our Capabilities with a formal recommendation tailored to your needs and based upon your feedback.

Provide Consistent ongoing support of your goals to optimize performance and protect your company’s investment.

Standard Marketing Investment for Featured Programs:

Premier Program w/Trade Show Support: $16,900Leader Board Banner Program: $13,900Basic Enhanced Listing: $6400Additional Directory Listing: $2000 eacheNewsletter Sponsorships: $1800 eachKeyword Sponsorships: $2500 Quartz Crystal, Oscillator Clusters

Contextual Ad Sponsorship: $5000Single Category Inaugural Rate Reserved for Banner Advertisers Only

Category Sponsorship Tile: $5100Sub-Category Sponsorship: $3100

*all rates quoted are the net annual cost per component

** Add 8% rate increase for programs not reserved before Oct 1, 2007

Identify Your Target

Spread Awareness

Educate

Develop Association

Capture

Sample Recommendation for Statek

Break out your Checkbooks! Contact your Account Executive

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Our Next Steps:

Our scheduled call, Sept. 4th, lets plan to achieve the following:

Cover your company’s goals and initiatives for the Medical Device Manufacturing Industry.

Assess components and determine which programs will satisfy your budget parameters while executing your objectives.

Identify all steps in your company’s approval process, including review of current advertising units, to prepare your marketing strategy for this market.

Determine a payment schedule to will meet your immediate needs while distributing cost.

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