www.ConnectingCommunities.info

Broadband in the Home

Broadband in the Home

Source: HomeBroadband Adoption2006, May 2006 www.Pew Internet .org

You are More Likely to Have Home Broadband if You:

• Are under age 50

• Have a college education

• Make over $75k

• Live in an urban or suburban community

Broadband Access Changes How People Use Their Time

• Less time watching television

• Less time shopping in stores

• Less time reading newspapers

• Less time spent in traffic

• More work at home

Source: The Broadband Difference, PEW Internet

Broadband Users• Use email pretty much like dial-up users do

• Are active information seekers and comparison shoppers and are willing to buy products online

• Download music and videos, and play games online

• Use Voice Over Internet Protocol (VoIP)

• Are more likely to bank and pay bills online

• Create their own CONTENT!

User-Generated Online Content By Home Broadband Users

11% Create their own blog

17% Create their own webpage

16% Create webpages or blogs for others

32% Share something online they created – artwork, photos, stories, videos. Equals 36 million Americans

Source: HomeBroadband Adoption2006, May 2006 www.Pew Internet .org

Trends in Sharing Content

• Mashups

www.programmableweb.com• Audio and Video Blogs

www.mnstories.com• Social Bookmarks

http://del.icio.us

www.furl.net• Wikis

www.wikipedia.com

Wi-Fi in the Home• Being unleashed changes

everything!• Any time any place• The whole household can be

online at the same time

— Vote for the American Idol from your couch

— Watch how-to videos while cooking in the kitchen

— Surf the web from your deck