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MARKETING INFORMATION SYSTEM

By

SAIMA ASGHAR.BSIT(07-20)

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MARKETING MIS

• Marketing is the functional area of an organization that is responsible of determining the identity of the actual goods and services offered to consumers.

• Methods needed to effectively price,distribution,promotion of products.

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IMPORTANT DECISIONS.

• FOUR IMPORTANT DECISIONS:• WHICH PRODUCTS(GOODS OR SERVICES)

SHOULD BE OFFERED.• AT WHAT PRICE SHOULD THE PRODUCTS BE

OFFERED?• WHICH STRATIGIES ARE MOST APPROPRIATE TO

PROMOTE THE PRODUCTS.?• WHICH DISTRIBUTION CHANNELS(PLACE) ARE

SUITABLE.?

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MARKETING MIS

Model : Kotler P. (2003)

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PRODUCT PLANNING

.MOST PRODUCTS FOLLOW PRODUCT LIFE CYCLE.

PLM is a business strategy that enables manufacturers to control and share product-related data as part of a products design and development effort. Web-based supply chains and other technologies are employed to automate this collaborative effort.

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Product Lifecycle Management

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PLACE PALNNING

• PALCE PLANNING IS CONCERNS DECISIONS ABOUT HOW THE PRODUCT IS DISTRIBUTED.– distribution channels and in-store innovations

• IT-Supported Distribution Channels

– Internet

– Location Based Mapping

– Self-service convenience stores

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PROMOTIN

• PROMOTIN IS COMPOSED OF TWO PRINCIPAL AREAS:

PERSONAL SELLINS AND ADVERTISING.

It is essential for companies to know who their customers are and to treat them properly. Innovative products and services, successful promotions, customization,

and customer service are a necessity for most organization.

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PROMOTIN(CON’T)• Customer Profiles and Preference Analysis. Sophisticated information systems

are being developed to collect data on existing and potential customers, their demographics (age, gender, income level), and preferences.

• Personalization. Special product offers are made, based on where the customer spent their time and on what they may have purchased.

• Advertising and Promotions. Special promotions or coupons are presented to the customer via mails, email, wireless and pervasive computing applications.

• Prospective Customer Lists and Marketing Databases. All firms need to know and track who their existing and potential customers are. These prospective-customer lists can be analyzed and sorted by classification for direct mailing, e-mailing, or telemarketing.

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IMPORTANT INFORMATION.

Model : Kotler P. (2003)

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PRICE

• DETERMINE AT WHICH PRICE THE PRODUCTS ARE TO BE OFFERED.

• Pricing of Products or Services. Sales volumes are largely determined by the prices of products or services as is profit.

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BUDGET FORECASTING

Accounting and finance functional areas manage the inflow and outflow of organizational assets. This

involves all functions of an organization including payroll, billing, cash management, etc.

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Summary

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Question & Answer

Thank you for attention