THE NEW BIVDA WEBSITE Mary Coakley AGM October 2002.

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WWW.BIVDA.CO.UK THE NEW BIVDA WEBSITE Mary Coakley AGM October 2002

Transcript of THE NEW BIVDA WEBSITE Mary Coakley AGM October 2002.

Page 1: THE NEW BIVDA WEBSITE Mary Coakley AGM October 2002.

WWW.BIVDA.CO.UK

THE NEW BIVDA WEBSITE

Mary CoakleyAGM October 2002

Page 2: THE NEW BIVDA WEBSITE Mary Coakley AGM October 2002.

D ia g n o s tics

D ia g n o stic T e s ts

A va ila b le T e s ts

L a te s t N e wsW o rk ingP a rtie s a ndS e m in a rsD ia ry D a tes

N e w s & E ve n ts

F A Q 's

G lo ssa ry

C o nta ct

L in ks

G e ne ra lIn te re st

D ia g n o s tics

V a lue o fD ia g n o s tics

N e w s & E ve n ts

O s te o po ro s isM ic ro b io lo gyD ia be tesH e a rt D ise a se

P o s itio n P a p e rs

F A Q 's

G lo ssa ry

C o nta ct

L in ks

M e d ia /G o ve rn m e nt

W h a t a re IV D 'sD ia be tesH e a rt D ise a seO s te o po ro s isG a s tris U lce rsC a n cerIV D 's InH e a lth ca reR e p o rt

T h e V ita lD iffe re n ce

P a tie n tT e s ting

N e w s & E ve n ts

P o s itio n P a p e rs

G lo ssa ry

C o nta ct

L in ks

C lin ica l

T e s tin g -T h e Fu tu re

T h e V ita lD iffe re n ce

E v ide n ce B a sedD ia g n o s tics

N e w s & E ve n ts

P o s itio n P a p e rs

G lo ssa ry

C o nta ct

L in ks

L a b ora to ry

W o rk in g P a rties

T h e V ita lD iffe re n ce

B IV D A N e wsR e g u la to ry A rea

(1 9 S ec tio n s)

W o rk ing P a rtyM in u tes

R e g u la to ryH o t L in ks

M E M B E R SO N L Y

E v ide n ce B a sedD ia g n o s tics

N e w s & E ve n ts

G lo ssa ry

P o s itio n P a p e rs

C o nta ct

L in ks

T h e IV DD ire c tive

W h a t D o e s B IV DAM e a n fo r B u s ine ss?

B IV DAS tra te gy

B IV DAM e m be rsh ip

T h e IV DIn d u s try

M e m b e rs

B IV DA M ee tingD a tes

L a te s t N e ws

P re ss Re le a ses

D ia ry D a tes

DTI e-BusinessAdvice

M e m b ers O n ly

e -B IV DAN e w s

S e c torN e w s

w w w .b ivd a .co .ukB rit ish In V itro D ia gn o s tics A ssoc ia tion

Previous Site Structure

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Reasons for Change

Site Redesign

Enhance Content Management

Improve Navigation

Site Search Facility

Interactive Forum

Individual Members Access

Members Exchange Area

On-line UK Market Statistics

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New Site Structure

W h a t is IV D ?T h e IV DIn d u s tryT h e IV DD ire c tiveB IV DAS truc tu reB IV DAS tra te gyF A Q 'sG lo ssa ryC o nta ctB IV DAL in ks

B IV DA

L is t o f M e m b e rs

W h o a re theB IV D A M e m b e rs?

W o rk in g P a rtiesW h a t D o e s B IV D AM e a n fo r B u s ine ss?

M e m be rsh ip

B IV D A N e w sR e g u la to ry A rea

(1 9 S ec tio n s)

W o rk ing P a rtyM in u tes

D iscu ss io n F o rumR e g u la to ryH o t L in ks

M e m b e rsO n ly

V a lue o fD ia g n o s tics

O s te o po ro s isM ic ro b io lo gyD ia be tesH e a rt D ise a se

P o s itio n P a p e rs

M e d ia /G o ve rn m e nt

W h a t a re IV D 'sD ia be tesH e a rt D ise a seO s te o po ro s isG a s tris U lce rsC a n cerIV D 's InH e a lth ca reR e p o rt

T h e V ita lD iffe re n ce

P a tie n tT e s ting

C lin ica l

T e s tin g -T h e Fu tu reE v ide n ce B a sedD ia g n o s ticsD ia g no s tic &T e s ts

L a b ora to ry

A re as o fIn te re st

B IV DA M ee tingD a tesIn d u s try N e wsP re ss Re le a sesD ia ry D a tesS e m in a rsDTI e-BusinessAdvice

N e w s

w w w .b ivd a .co .ukB rit ish In V itro D ia gn o s tics A ssoc ia tion

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Monthly Statistics - August (31 days)

HITS Entire site 24,608

Average/day 793

PAGE VIEWS Average/day 187

VISITS Total 1,462

Average/day 47

VISITORS Unique 643

Visited once 434

Visited more 209

LENGTH Average 00.16.13

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Objectives

Provide answers to as many questions on

diagnostic testing as possible

Become a reference source for media and

government

Improve the delivery of information to members

Enhance profile of BIVDA

ATTRACT visitors (the right kind)

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Future Plans

In vitro diagnostics newswire Company profiles on-line Expansion of members forum Community network with users as key contributors Members ‘exchange’ area Assay index (from Market Audit) on-line Market Audit online

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NewsNow Trial

in vitro diagnostics newswire UK coverage Searched 52 electronic publications 10 keywords/phrases generated 12 articles in 30

days Articles from Diabetes (7) Coronary Heart Disease

(2) Genetic testing (3)

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Keywords

In vitro diagnostics Disease detection Point of care Genetic testing EDMA Genomic risk profiling Theranostic tests Osteoporosis Diabetes Coronary heart disease

Laboratory tests Pathology tests Diagnosis Medical tests Home testing Diagnostic tests Health checks Blood test Near Patient Testing Self test

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Proposed BIVDA Newswire

In vitro diagnostics newswire delivered to website (25 keywords)

Home page headline display - link to members only section

30 day archive (password protected within members only section)

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CONTENT

WE NEED YOUR INPUT

Words

Images

Think Free Marketing

[email protected]

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WWW.BIVDA.CO.UK

THE NEW BIVDA WEBSITE

Andrew LibraBusiness To Business Internet Ltd

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What is Content Management?

A modular website generation engine

A dynamic content management system

A packaged application suite

A collaborative communications platform

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What Does This Mean?

Easy Website Structuring

Easy Website Management

Fully Searchable Content

Definable Security Rights

On-Screen Help

Site Customisation

Personal Preferences

User Management

Control Navigator

Twin Databases

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Search Engine Registration

Create Awareness

Enhance Profile

Develop Access Via Other Sites (Link Popularity)

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Approved Services

Search Engine Registration Tool – (SERT)

Fortnightly Registration of text only web site which

routes web traffic straight to the BIVDA web site.

Top 50 Fortnightly Registration

Fortnightly Registration of BIVDA Site to the Top 50

UK and Global Search engines.

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Resultsaltavista Yahoo/UK Google MSN/UK Freeserve Go AOL

UK diagnostics trade association

1st page 1st page 1st page 1st page 1st page 1st page

British In Vitro Diagnostics Association

1st page 1st page 1st page 1st page 1st page 2nd page

1st page

BIVDA 1st page 1st page 1st page 1st page 1st page 1st pageeffective healthcare in the UK

1st page 1st page 1st page 1st page 1st page 1st page

uk ivd regulations 1st page 1st pageuk diagnostics market 1st page 1st page