ww

w.a

udib

lem

agic

.com

Audible Magic Corporation

Audible Magic Corporation985 University Avenue #35 Los Gatos, CA 95032 USA

408.399.6405 x145 www.audiblemagic.com

Tools to Help Universities Automate and Implement Their Copyright Policies

Company Confidential

Audible Magic Solution Assumptions

• Peer-to-peer file sharing is being used by students on many university networks for the downloading of copyrighted content

• There are legitimate uses of peer-to-peer file sharing applications

• Copyright policies and enforcement processes vary between universities

• Technology is only one component of the solution to address the problem of piracy on university campuses

• Education of proper copyright behavior for students/users is important to universities

Company Confidential

Alternative For Campuses

Standard Approach

• University receives litigation letters and DMCA notices.

• Highly manual reactive effort of enforcement. Campus bears the cost of administration.

• Repeat offenders are disconnected from the network impacting their learning

• Broad brush educational programs

• Parental complaints

• Negative PR

Standard Approach

• University receives litigation letters and DMCA notices.

• Highly manual reactive effort of enforcement. Campus bears the cost of administration.

• Repeat offenders are disconnected from the network impacting their learning

• Broad brush educational programs

• Parental complaints

• Negative PR

Audible Magic Approach

• Tools that can be customized for each universities policies and program

• A automated system of education and administration

• Immediate education targeted to behavioral offenders

• Leverage “teachable moment”

• Focused and graduated escalation of communication and sanctions

• Promote legitimate P2P usage, discourage illegal P2P usage

Audible Magic Approach

• Tools that can be customized for each universities policies and program

• A automated system of education and administration

• Immediate education targeted to behavioral offenders

• Leverage “teachable moment”

• Focused and graduated escalation of communication and sanctions

• Promote legitimate P2P usage, discourage illegal P2P usage

Company Confidential

Inside the CopySense Appliance

Internet

Assemblesthe

Digital File

IdentifiesDigital File by Matchingto Registry

Applies Business Rule From

Registry

CollectsCopy of Network

Traffic

TracksViolations

and AppliesSanctions

Turnkey product - no software to install

Non-inline device – no impact on network performance or reliability

Easy installation Automatic updates

Company Confidential

CopySense Appliance Provides Copyright Filtering

• CSA solution can automatically filter the transfers of unauthorized or illegal content – music, movies, software, child pornography

AutomatedTechnical

Enforcement

Company Confidential

Treat Copyright Material in a Manner Similar to Computer Virus

Frank Sinatra“Mack The Knife”

Daily ShowMTV Networks

Vance’sGarage Band

Vance’s Garage Band

DetectionDatabase

Ensure academic freedom and privacy by focusing on illegal transfers instead of on users.

Company Confidential

CopySense Appliance Provides an Educational and Administration Tool

• CSA solution can automatically filter the transfers of unauthorized or illegal content – music, movies, software, textbooks, child pornography

AutomatedTechnical

Enforcement

GraduatedEducation/Sanctions

• Maintains association of infringing behavior and users

• Tracks cumulative violation points

• Sanctions for repeat or serious offenders

• Change behavior through feedback and communications

Company Confidential

Point System For Violations

Company Confidential

Communication and Sanctions Real-time to User Activity

“Leveraging the teachable moment”

Company Confidential

Repeat Offenders Trigger More Serious User Communication and Sanctions

“Automating policy enforcement”

Company Confidential

Directing Users to Legitimate Content Services

Notice: You have attempted to download copyrighted material.It is against Acme Internet’s network use policy to download or distribute copyright protected material and a violation of copyright law. If you feel this warning is in error, please contact the network services

help desk.

You Wanted?Every Breath You Take by The Police

Why not get the real thing instead?Download free here

Company Confidential

Audible Magic’s Solution

• Automated educational solution for addressing copyright issues related to peer-to-peer file sharing

•Reducing the administrative cost related to policy enforcement

• Tools to educate and influence student’s behavior through a series of graduated communications and automated sanctions

•Take advantage of the ‘teachable moment”

• Supports legitimate uses of peer-to-peer file sharing systems.

•Copyright identification using Audible Magic’s industry standard technology allows academic access to peer-to-peer

• Configurable to ensure compliance with campus privacy policies

• Installed in over 70 universities