Www.APRAagency.com Dao.
-
Upload
kristina-skinner -
Category
Documents
-
view
224 -
download
1
Transcript of Www.APRAagency.com Dao.
www.APRAagency.com www.facebook.com/APRAporternovelli www.twitter.com/aprapn
Dao of Social MediaThe perfect weapon in times of crises
Copyright © 2010 Porter Novelli Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY MATERIALS OWNED BY PORTER NOVELLI INC.
www.APRAagency.com www.facebook.com/APRAporternovelli www.twitter.com/aprapn
2
Social Media - the democratization of information, transforming
people from content readers into publishers. It is the shift from a
broadcast mechanism, one-to-many, to a many-to-many model,
rooted in conversations between authors, people, and peers.
What is…
Dao – philosophy of harmony in everything, represented
by the union of the opposites – chaos and order, positive
and negative, earth and sky, the symbol In-Jan
www.APRAagency.com www.facebook.com/APRAporternovelli www.twitter.com/aprapn
3
Some figures:
100 000 000 videos watched on YouTube daily
13 000 000 articles in the biggest library - Wikipedia
3 600 000 000 photos uploaded on flickr.com
3 000 000 – average daily tweet count
1 000 000 000 – average count of content units shared on Facebook weekly
If Facebook was a country, it would be the 8th most populated after Japan
2 000 000 – Bulgarian profiles on Facebook now
www.APRAagency.com www.facebook.com/APRAporternovelli www.twitter.com/aprapn
4
Weapons – choose the right combination
www.APRAagency.com www.facebook.com/APRAporternovelli www.twitter.com/aprapn
5
- YouTube
- Flickr
The five sacred animals
www.APRAagency.com www.facebook.com/APRAporternovelli www.twitter.com/aprapn
6
-Making profiles
-Making groups
-Making pages
Forging the weapon
www.APRAagency.com www.facebook.com/APRAporternovelli www.twitter.com/aprapn
7
- conversations
- discussions
- commitment
- information
Training with the weapon
Active everyday
www.APRAagency.com www.facebook.com/APRAporternovelli www.twitter.com/aprapn
8
Training with the weapon
www.APRAagency.com www.facebook.com/APRAporternovelli www.twitter.com/aprapn
9
Training with the weapon
www.APRAagency.com www.facebook.com/APRAporternovelli www.twitter.com/aprapn
10
- mass-reach
- precise campaigns
- specific messages
- fine tuning
- direct communication
Using the weapon in time of crises
Cost-effective
www.APRAagency.com www.facebook.com/APRAporternovelli www.twitter.com/aprapn
11
- quick responses
- specific info
- stopping rumors
- no misunderstandings
Using the weapon in time of crises
Crisesmanagement
www.APRAagency.com www.facebook.com/APRAporternovelli www.twitter.com/aprapn
12
- soft digital Aikido
- hard digital Karate
- over 50 000 reach
We can be your Dao-master
The perfect digital services!
We are second in Bulgaria by digital influence
www.APRAagency.com www.facebook.com/APRAporternovelli www.twitter.com/aprapn
13
- Nestle
- Coca-Cola
- HP
- National Geographic
- ELLE
- and many others…
Now we are the Dao-master for:
You can join the group!
Do it with us!
www.APRAagency.com www.facebook.com/APRAporternovelli www.twitter.com/aprapn
Find us, talk with us!
Lubomir Alamanov
Managing Director
APRA Porter Novelli
facebook.com/Lubomir.Alamanov
Twitter.com/LuboAlamanov
www.APRAagency.com www.facebook.com/APRAporternovelli www.twitter.com/aprapn
Thank You!