Www.AgMRC.org Agricultural Marketing Resource Center Overview of AgMRC Madeline Schultz Iowa State...
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www.AgMRC.org Agricultural Marketing Resource Center Overview of AgMRC Madeline Schultz Iowa State University
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Transcript of Www.AgMRC.org Agricultural Marketing Resource Center Overview of AgMRC Madeline Schultz Iowa State...
www.AgMRC.org
Agricultural Marketing Resource Center
Overview of AgMRC
Madeline Schultz
Iowa State University
www.AgMRC.org
History of AgMRC
• Iowa State University – leader in value-added agricultural efforts
• Improve upon Iowa’s value-added economy; assist producers nationally
• Named as part of Farm Bill
• Funding secure through 2008
www.AgMRC.org
AgMRC
• Brings together experts from:– Iowa State University– Kansas State University– University of California
• To collect and interpret information about value-added agriculture
www.AgMRC.org
Mission of AgMRC
To provide independent producers and processors with critical information needed to build successful value added agricultural enterprises.
www.AgMRC.org
Goals of AgMRC
• Create an electronic, Web-based library• Provide information on business principles,
legal, financial and logistical issues• Coordinate research and outreach systems• Develop a mass of national specialists• Sustain the activities of the center
www.AgMRC.org
Building the Center
Development of the Web site– Began in earnest in
March 2002– Represented more than
33 major commodities– More than 2,000 links– Commodities were first
area of emphasis; business development second area of emphasis
– Content added daily
www.AgMRC.org
Web Site Measurements• Measure hits, downloads and time to gauge
usage• Hits in 2002
– just over 1 million• Hits in fiscal year 2006
– 30.5 million• Hits to date in fiscal year 2007
– 20.7 million– Average 3,500 visits/day;
40,000 downloads/month
www.AgMRC.org
Web Site Sections
• Broken down into:– Commodities &
Products– Markets & Industries– Business Development– Research– Directories & State
Resources– What’s New– Calendar of Events– About AgMRC
www.AgMRC.org
Commodities & Products
• 12 main sections• 175 niche
opportunities• Different ways to add
value to products – New marketing
avenues– On-farm processing– Cooperatives
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Markets & Industries
• Examines trends, structures, outlooks, international issues– Food– Energy– Fiber– Bio-products– Pharmaceutical– Transportation
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Markets & Industries, cont.
• For example:• Food section
contains– Market trends– Industry structure– Direct markets– Food safety– Branded products– Labeling issues
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Business Development
• Walks users through process of establishing a business– Analysis– Creation– Governance– Financing– Personnel– Expansion
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Business Development
• More than 100 categories – 320 sub-categories
• Specific information files posted on the site that contain business development educational information
• Section contains links to specific business development articles located on other Web sites
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Online Tools
• Continue to add business tools to site– Additional area of focus in coming year– Streaming videos – focus on biorenewable
energy conferences and programs– Feasibility tools and calculators on wine,
small processing plants, flour mills, small-scale slaughter facilities and more
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Research
• Home to papers from partners– Center for Ag and Rural
Development
– Kansas State University
– University of California
– Other universities
www.AgMRC.org
Research
• CARD Topics:– Traceability– Quality management
systems– Alliance marketing– Cluster development– Farmer owned brands– Animal welfare guides
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Research
• Kansas State University Topics:– Business planning
process– Alternative financing for
value-added– Process verified manual– Business execution
www.AgMRC.org
Research
• University of California Topics:– Labeling of genetically modified foods– Dairy industry marketing structure– Estimates of California consumption of
agricultural products– Research papers written on the wine industry
and dairy industry– Marketing orders
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Directories & State Resources
• Searchable calendar of events• Searchable database of 282 value-added
consultants• Searchable database of 132 value-added
businesses• Directory of AIC information• Each state has a specific page with individual
contacts and state specific links & laws
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National Coordination/Cooperation
• Information provided by AgMRC not duplicative of other service providers across the U.S.
• Member of Cooperation Works!
• Coordinate AIC web site hosting/assistance
• Direct users to local assistance/resources
www.AgMRC.org
Contact Information
Ag Marketing Resource Center
1111 NSRIC
Ames, IA 50011-3310
Phone: 866-277-5567
E-mail: [email protected]
Web site: www.agmrc.org
Ag Decision Maker
National Farm Management Conference
June 12, 2007
Ann HolsteExtension Program Specialist
www.extension.iastate.edu/agdm
History• 1979- Idea began by Don Hofstrand
– Sent a handbook out across Northern Iowa
• 1990’s - printed version expanded and it was renamed Ag Decision Maker
• 2001 - Internet version began– Monthly e-mails are sent to notification list
• 2006 - Added a CD-ROM option and sponsorships began
www.extension.iastate.edu/agdm
www.extension.iastate.edu/agdm
Visits per Day
0
500
1,000
1,500
2,000
2,500
3,000
3,500
Aug-0
1
Nov-0
1
Feb-
02
May-0
2
Aug-0
2
Nov-0
2
Feb-
03
May-0
3
Aug-0
3
Nov-0
3
Feb-
04
May-0
4
Aug-0
4
Nov-0
4
Feb-
05
May-0
5
Aug-0
5
Nov-0
5
Feb-
06
May-0
6
Aug-0
6
Nov-0
6
Feb-
07
Month
Vis
its
per
Day
What is it?
• Four main subject matter areas– Crops– Livestock– Whole Farm– New Business Development (Value-
added)
www.extension.iastate.edu/agdm
Subject matter areas
Delivery Methods
• Five components to obtain information– Newsletter – Printed monthly– Information Files – 333 files– Decision Tools – 102 spreadsheets– Teaching Aids – 48 assignments– Voiced presentations, and videos – just
began adding these – 3 available
www.extension.iastate.edu/agdm
Delivery Methods
Other information
Other Information
• About AgDM– Information on how to use the web site– Contact information– Subscription information
• Specialists– Campus and Farm Management staff info
• Update notification for monthly e-mail• Related web sites
– Links to other ISU resources, and similar web sites from other universities
www.extension.iastate.edu/agdm
Decision Tools
Decision Tools• Electronic Spreadsheets• Require Excel• Comments and instructions are included
in each Decision Tool along with a link to the corresponding Information File
• Links are also included to outside web sites for information (loan rates, CBOT, etc.)
• Operator safe– Locked to prevent errors– Not password protected
www.extension.iastate.edu/agdm
