WWIBC Potter Slides 20150212
8
Working With Industry Boot Camp Keeping Track of What’s in the Soup February 12, 2015 KICKOFF LUNCH & LEARN
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Transcript of WWIBC Potter Slides 20150212
Working With Industry Boot Camp
Keeping Track of What’s in the SoupFebruary 12, 2015
KICKOFF LUNCH & LEARN
KEEPING TRACK OF WHAT’S IN THE SOUP
K-State 2025 Strategic Action Plan for Corporate Engagement *• Key Activity #9: Collect and track information on
all aspects of corporate engagement across the university by deploying a robust and secure Customer Relationship Management (CRM) system.
* See www.k-state.edu/corporate
KEEPING TRACK OF WHAT’S IN THE SOUP
Traditional corporate relations • Philanthropy-based, relationship data tracked in
fundraising system (e.g. K-State Alumni Association’s ONE system)
Strategic corporate engagement• Multi-faceted, relationship data tracked in
Customer Relationship Management (CRM) System
KEEPING TRACK OF WHAT’S IN THE SOUP
Corporate engagement CRM: track and analyze metrics to measure progress • Site visits: corporate to campus & vice versa• Research opportunities• Employment data• Continuing education data• Licensing & technology transfer• Individual executive and faculty engagement
KEEPING TRACK OF WHAT’S IN THE SOUP
Why is this important to K-State?
How does it impact you and your interactions with industry?
KEEPING TRACK OF WHAT’S IN THE SOUP
Eastman Kodak Company• 1975: Kodak develops 1st digital camera, drops product line
for fear it will threaten core business• 1976: Kodak has 90% share of USA photographic film
market• “Kodak executives cannot fathom a world without
traditional film.”• 1990: marks beginning of film sales decline, Kodak initiates
10-year transition to digital photography • 2012: Kodak files for Chapter 11 bankruptcy protection
KEEPING TRACK OF WHAT’S IN THE SOUP
NOBODY WANTS TO BE THE NEXT “KODAK CASE STUDY”• Pace of disruptive technology is accelerating• Corporations want to partner with K-State;
they are reaching out to us• You may already have relationships with
these corporations
KEEPING TRACK OF WHAT’S IN THE SOUP
Sharing information is essential to strategic corporate partnerships• Office of Corporate Engagement CRM System:
source of truth for strategic partnerships• Security levels dictate access to information• Focus limited K-State resources on greatest
potential for return on investment
