Nokia Apple iPhone disruption

Apple’s phone launches are mega events!

Apple’s announcement on new colour ways iPhone 5C

Apple’s announcement on new colour ways iPhone 5S

NEW FANS

899

NEW FANS

7,560

Summary – 72 Hrs later

Source: Radian6

TOTAL RETWEETS

52,717

SOCIAL IMPRESSIONS

64,176,853

REACH

61,716,277

sharesin the circleTOTAL INTERACTIONS*

39,253

REACH

1,090,486

*Total interactions: likes, comments, shares

UNIQUE USERS*

57,239

* Unique Users - online users who shared Nokia UK post (on Twitter & Facebook & Google+ )

IT DIDN’T GO UN NOTICED – THE MEDIA

Source: Radian6

IT DIDN’T GO UN NOTICED – INFLUENCERS

Source: Radian6

The @nokia_uk post was retweeted by influencers from many different countries: US, Brazil, Mexico, Venezuela, Turkey, India, Spain, Argentina, Russia, China, Malaysia and with different interests: tech,

marketing, economy, media (TV hosts), journalism, photography, lifestyle blogging.

"This tweet got more retweets than Oreo's Dunk in the Dark tweet from the Superbowl”Oliver Snoddy, Head of Planning at Twitter

EVERYONE’S A WINNER

Reactive topical content done in fun light hearted way WORKS!

Happy fans Targets smashed Happy client

THANK YOU!

THIS IS A NEW WAY OF WORKING

Content StrategistAdvocacy Manager

Community ManagerCreative Planner

CREATIVE SOLUTION PITCH ENGAGE

PLANDELIVER & ENGAGEBRIEF

Planner

LIN

EA

R

Analyst

REPORT

That isn’t based on the linear way of planning content…

CLIENT APPROVE

AN AGILE AND COLLABORATIVE PROCESS

PlannerContent StrategistAdvocacy ManagerCommunity ManagerCreative

AG

ILE

PlannerContent StrategistAdvocacy ManagerCommunity ManagerCreativeCLIENT APPROVE

But a collaborative team effort.

So which of your clients are ready to work this way?