Elizabeth Ibarra

Wuhan Chinas new tourism company

“The Past, Present and Future”Tour China with PPF

A firm dedicated to developing the minds of today on how the past can be felt by the present.

Indulging oneself in the culture where the old sits with the new.

• http://www.chinahighlights.com/wuhan/tours.htm the website that is the inspiration to this presentation.

• Experiencing and enjoying a new culture.

• More tourist attending local and ancient festivals.

• Understanding history and its importance.

Demonstrate the benefits of studying abroad at the University of Wuhan.Higher tourism percentages with generations Y and Z (those born after 1977).

An online and hands on tourism program that will enhance the curiosity and knowledge of the younger generations.

The program will focus primarily on

the age group 15-35 while

engaging those tourist in the

history and culture of Wuhan. Also

encouraging high-school students

to travel abroad. The commercials

will focus on all of the

clientele, attracting any In our

targeted age group. Pamphlets

and brochures will be sent out to

all of the three age groups with

different emphases pertaining to

each.

Entering school in a whole new way

Showing generation Z the advantages of attending a prestigious foreign University.

• Imagine a young college student from Brazil sitting on a bridge video chatting with her mother back home. The camera is focused on her and her University of Wuhan sweatshirt. They exchange a few words in Portuguese. No translation is given and they blow each other a kiss and the commercial is focused on the mothers screen and the daughter is showing her the winter filled lake around her in Wuhan.

The company is a privately owned tourism board that will representatives from all over the world to help ensure diversity.

Benefits

• Allowing the company to show the world the wonders of Wuhan with a detailed website that has original professional pictures.

• Allowing marketing plans to skyrocket with todays social media websites.

• Free publicity on sites such as Facebook, Instagram and twitter.

• Many younger adults cannot “live” without their technology.

• Young adults are more focused on the social media than engaging culture first hand.

• Traveling can be expensive and as a young adult money is not always available therefore holding many people back from traveling.

Generations, Finances, Demographics, traditional values

• A vacation is a luxury, in this day and age many vacations are cut short due to expenses.

• The marketing plan is focused on young people because they are still open to new things. They have not shut down their curiosity yet.

• Demographics, meaning different countries and how they view vacations/tourism. Americans do not vacation half as long as most Europeans do. So it will be a struggle to help Americans see enough of Wuhan in only a weeks time.

• One goal of the tourism company is that no family will have an issue of affording a great trip through our organization.

Affordable trips with great commercials

It will be a budget minded website; keeping college students in mind. An office in Wuhan will be the hub for our tourist to venture to. There we

will have pricing on our travel packages, lists of local businesses we are connected with and tourist professionals to answer all questions.

Prices will never be over the top. Our targeted market age group will not have expensive trips but will have extravagant trips with nothing spared.

SLUDGE

• Sludge management is an undergoing process that is today still searching for its answer in many parts of China.

• As of August 2012 the Wuhan Municipal Government approved the Wuhan Urban Environmental ImprovementProject to help slow the growth of the sludge and wastewater issue.

Sludge isn’t the only environmental issue in not just Wuhan but in many areas of China. Air pollution is another issue they face.