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BUSINESS PLAN

PROJECT:- WOODEN CURTAINS

PRESENTED TO:- SIR. AHMAD RANA

PRESENTED BY:- GROUP 1

WUD Land co.

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BUSINESS PLANExecutive summary

Business Idea:-

My business idea is to made the curtains which are

made by the wood and obviously it fulfills the criterion of uniqueness in thatway like .

Uniqueness:-

- First time it is made by wood.

- Riling through a wooden frame.

- Easy to clean with dusters etc.

Target Customers:-

1. For newly built house.

2. For dowry.

3. For renovation.

4. For Institutional buyer.

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oya y

-Concentrate on the values and it covers whole area of creativity

-Fulfills the need of upper class

-Improve the living standard of middle class families.

Maintain the loyalty of the customers by providing

- Good services

- Provide satisfaction

- give the sense of creativity

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Competitors:-There is no as such direct competitors to influence our

strategies because our product is unique and not already exist in the market.

additional stages development:-

our business require additional stages of development like introduce

-Display Glasses

-Fancy lights

-Different pattern of the curtains-Different designs

Investment require:250,000

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Pricing strategy

Pricing strategy is one of the most important area where we can distinguish

from the competitors so our cost of the one curtain is less than Rs.1000 so

price of the curtain is Rs.1500 to 1700 is acceptable.

Break up of cost:-

Normal window size 7*5 feet

Materials (per curtain) Rs.

Wood .700

Nails 20Cloths .75

(5 yards approx)

Glue.. ..50

Carpenter wage....200

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Business Description( product)

Function or feature

It include function like..

Easy to open

Easy to clean

Durable

Revenue model

We can generate cash from different sources..- Email (website)

-Trade associations

- Personal contacts

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PRODUCTION

Raw Material Requirement

Wood obtained from the forest is of prime quality. Therefore, it is recommendedto use dry wood from the forests for manufacturing of quality wooden curtains.

Wooden goods manufacturing units in Pakistan mostly use sheesham wood.

Other types of woods used

in manufacturing curtains are:

Teak wood

Walnut wood Keekar wood

substitute material like lasani, winboard are also used in the manufacturing of

Wooden curtains.

Sources of woodChanga manga,

Pakhowal,

Kundian

Chicha watni

Bahawalpur

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SWOT Analysis:

Strengths

Strong product Perception

High Quality product

solid technical Staff

Highly Qualified top Management

Weaknesses

Lack of Promotions

Opportunitiescapacity to capture market share

Threats

lack of technological infrastructure

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Market Size

Local wood goods demand is directly related to the population living in a

locality. Therefore, the demand for wooden curtains is higher in heavily

populated cities of Pakistan like Lahore, Multan, Karachi, Peshawar etc. &

developed cities like Islamabad.

The current market size in terms of the market share for our product is

Market share 30% (In Lahore because the morale in Lahore is extremely high

and people are willing to pay)

Market share 40 % (in Multan, Karachi, Peshawar)Market share 30% (In Islamabad )

Market share 20% (In other cities)

Marketing Plan

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BUSINESS SITUATION:

Distribution

Retailers

distributors

Dealers

Promotion

Posters

Broachers

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