a person who assumes and bears all types of

risks involved in an enterprise, who organizes the various

inputs or factors of production and who innovates news

ideas, concepts, strategies and methodology in business from

time to time is known as Entrepreneur.

Women’s equality is defined by women’s economic empowerment. And the ultimate empowerment is through entrepreneurship.

Women-owned businesses are the fastest growing force in the world’s economy.

As, an example, prompting

president Clinton to call women

business owners “the new face of U.S economy.”

When women thrive, their

families thrive & the nation thrives.

DESCRIPTION

Entrepreneurship amongst women has been a recent

concern. Women have become aware of their

existence, their rights & their work situation.

Any understanding of Indian women, of their identity, and especially of their role taking & breaking new paths, will be incomplete without a walk down the corridors of

Indian history where women have paused, lived & internalized various role models.

Some have taken entrepreneurship roles where some have opted for employments,

some in entertainment field & some for leadership roles while millions of others have

taken the role of ideal stereotyped social roles.

Motivation is a close cousin to strife.

The entrepreneurial spirit is commonly about overcoming

obstacles.

Women’s stories are especially intriguing because the

obstacles can be many & profound.

Women entrepreneurs often lack capital, procurement opportunities, training,

mentors, & respect. What they don’t lack is will.

In some countries, women are less welcome in social networks which excludes them from opportunities which limits their access to often critical information. As, a result, social structures & the way that women socialize influence the human & social capital endowments with which they start their businesses.

Despite these & countless other barriers, women are starting businesses world wide in record numbers. They are improving their lives, those of their families, and the conditions of their communities.

Recognizing their primary motivations for starting businesses allows us to better understand the global rise of female entrepreneurs .

Clearly, no single factor motivates a woman to build her own company. Her reasons depend upon several personal and external circumstances, both positive and negative.

The educated women do not want to limit their lives in the four walls of the house. They demand equal

respect from the Society.

However, Indian women have to go a long way to achieve

equal rights and position because

traditions are deep rooted in Indian

society.

Despite all the social hurdles, many

women have become successful in their

works.

These successful women have made name & wealth for

themselves with their hard work, diligence, competence and will

power

INDRA NOOYI

born October 28, 1955

Chairperson and CEO of PepsiCo, one of the worldʹs leading food and beverage companies.

she has directed the companyʹs global strategy for more than decade and led PepsiCoʹs restructuring.

she also took the lead in the acquisition of Tropicana in 1998, and merger with Quaker Oats Company, which also brought Gatorade to PepsiCo.

In 2007 she became the fifth CEO in PepsiCoʹs 44‐year history.

Nooyi was named on Wall Street Journalʹs list of 50 women to watch in 2007 and 2008, and was listed among Timeʹs 100 Most Influential People in The World in 2007 and 2008.

EKTA KAPOOR

creative head of Balajji Telefilms.

She has been synonymous with the rage of soap operas on Indian TV, after her most famous venture ʹKyunkiSaas Bhi Kabhi Bahu Thiʹ,

dominates Indian television, producing more than eight television soaps.

At the 6th Indian Telly Awards 2006, she bagged the Hall of Fame award for her contributions. Most of her creations begin with the letterʹKʹ due to her superstition that it brings her good luck.

She is `a smart woman with a definite agenda` and has also been

appropriately termed as Asia`s most powerful communicator and the lady no.1 in Hindi serials and movies

SIMONE TATA

With her visions, she changed a small unknown cosmetics company, one of the subsidiaries of Tata Oil Mills, into one of the leading cosmetic companies of India.

Lakme changed the face of Indian fashion and cosmetics forever. For her success, Simone N. Tata is also known as Cosmetic Czarina of India.

Simone joined Lakme in 1961 and became Chairperson in 1982.

Eyeing growth in the retails sector,in 1996 Tata sold off Lakmé to Hindustan Lever Limited.

The majority of employed women are engaged in agricultural work

Type of worker

Occupational Distribution (%)

Women Men

Professional 7 7

Sales 4 14

Service 7 5

Production 22 37

Agricultural 59 33

Other 2 4

Holistic approach to Empowerment

Health

& Nut.

Education

Water & San.

Skills

Technology Credit

Political

Participation

Marketing

Asset base

CONCLUSION

India is brimming with the success stories of women. They stand tall from the rest of the

crowd and are applauded for their achievements in their respective field.

These women leaders are assertive, persuasive and willing to take risks. They managed to

survive and succeed in this cut throat competition with their hard work, diligence and

perseverance.

Ability to learn quickly from her abilities, her persuasiveness, open style of problem solving, willingness to take risks and chances, ability to motivate people, knowing how to win and lose

gracefully are the of the Indian women entrepreneurs.

In a recent survey it is revealed that the female entrepreneurs from India

are generating more wealth than the women in any part

of the world

The basic qualities required for entrepreneurs and the basic characters of Indian women, reveal that, much

potential is available among the Indian women on their

entrepreneurial ability..

This potential is to be recognized, brought out

and exposed for utilization in productive and service

sectors for the development of the nation.

Knowing how to win and lose

gracefully are the of the Indian

women

entrepreneurs.

It can be said that today we are in a better

position wherein women

participation in the field of

entrepreneurship is increasing.

• Here’s a lovely quote from Marianne Williamson, author of A Woman’s Worth. Read it a few times to truly appreciate all that she says.

• “Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It’s not just in some of us; it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”