WTM Fresh 2013, The Escape List pitch
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The five minute pitch from one of the five travel start-ups that contested WTM Fresh at the WTM Travel Perspective sessions
Transcript of WTM Fresh 2013, The Escape List pitch
- 1. Looking for a UK getaway?
- 2. Want to stay somewhere like this?
- 3. Think you need to spend hours searching or a small fortune? Not so. handpicks the UKs most luxurious and high quality hotels, B&Bs, inns and cottages
- 4. That dont cost the earth xxx From 120 per night From 125 per night From 35 per night From 95 per night
- 5. We choose where to stay by. Personal recommendation Price Source: VisitBritain.org
- 6. Existing sites are either: Mass market aggregators High end curator sites
- 7. The Escape List solves these problems in one go: For consumers For hotels A reliable database of affordable luxury hotels A guarantee that all hotels have at least one room for under 150/night Simple, image heavy site design with external links verifying quality Allow them to stand out & increase social media exposure Competitive listing fees decided on in consultation with soft launch hotels
- 8. Is the problem big enough?
- 9. What weve created: With quick links to hotels to navigate, image heavy site With direct links to the hotels for booking Advisor An easy to use, simple own websites and Triprooms
- 10. We make money by. Annual listing fee Additional extras e.g. featured slots in our newsletters or on our homepage
- 11. How do we know it works? Number of hotels 100 80 60 40 20 0 Database Growth 3500 3000 2500 2000 1500 1000 500 0
- 12. And what the press say?
- 13. Our plans
- 14. www.theescapelist.com
- 15. www.theescapelist.com/competitions