1

Within Italy Projects Campaigns Communication Financial Resources

1 STATEMENT OF ASSETS 2014 2013Subscribed capital 4,500 3,850

ASSETS

Intangible assets 14,435 41,390

Tangible assets 865,704 723,381

Financial assets 13,589 16,822

CURRENT ASSETS

Stocks

Credits 1,006,034 1,342,646

Short-term financial assets 2,317,688 2,858,991

Cash equivalents 2,530,997 1,525,090

Accruals 38,657 96,057

TOTAL 6,791,604 6,608,227

2 BALANCE SHEET LIABILITIES AND EQUITY 2014 2013EQUITY

Endowment fund 516,457 516,457

Reserves 3,589,394 3,923,829

Allocated funds 681,055 682,486

Management Surplus (Deficit) 256,306 -334,435

PROVISIONS FOR LIABILITIES AND CHARGES 382,976 410,211

SEVERANCE FUNDS 152,533 184,482

DEBTS

Supplier debts 1,029,973 1,002,491

Tax debts 47,267 53,290

Welfare institutions debts 18,126 23,909

Personnel debts 39,908 42,348

Subsidiary company debts - -

Other debts 7,938 9,655

ACCRUALS AND DEFERRALS 69,671 93,504

TOTAL 6,791,604 6,608,227

3 MEMORANDUM ACCOUNTSGUARANTEES 430,000

4 MANAGEMENT REPORTReclassified according to type of cost

2014 20135 INCOME

Contributions and Donations 1,801,748 1,525,693

Income from Organisation of Events 1,366,050 1,295,223

Project agreements and funding 936,984 1,465,750

Subscription fees 1,250 1,250

TOTAL INCOME 4,106,032 4,287,916

6 MANAGEMENT COSTSPersonnel costs -1,592,045 -2,104,620

Events Promotional Material -762,162 -796,661

Material distribution and awareness costs -211,134 -398,822

Third party service costs -544,680 -416,598

Communication and advertisement -238,607 -208,425

Telephone and communication -126,531 -205,586

Rent and office management expenses -168,591 -235,344

Delivery -52,194 -84,709

Amortization and depreciation -83,619 -86,595

Maintenance, Stationary and office costs -93,448 -93,306

Insurance -40,533 -40,622

Charges on donations -25,008 -104,556

Other management costs -25,640 -24,269

TOTAL OPERATIONAL COSTS -3,964,192 -4,800,113

Risk provisions and other provisions -87,724 -86,159

Use of allocated funds 1,431 121,591

Financial income (charges) 211,753 116,135

Extraordinary income (charges) 1,692 56,954

Financial taxes -12,686 -30,759

FINANCIAL YEAR SURPLUS/DEFICIT 256,306 -334,435

The Telefono Azzurro financial report is subjected to the volunteer auditing by Reconta Ernst & Young.

The 2014 Financial Report

A summary of 2014With reference to the Financial Report, 2014 was for Telefono Azzurro a year against the trend. After a period of financial crisis that seriously affected the non-profit sector, 2014 revealed several positive elements:• Fundraising grew by +20%. Besides income from inheritance and bequest funds which are unpredictable by nature,

Telefono Azzurro recorded a major income increase alongside income from public organisation funding under agreements and the 114 project. The 500,000 Euros drop of public funding was countered by private funds, funds from companies, banks and foundations.

• Income from conventional sources, for example from events and the five per thousand taxpayers contribution also grew, though marginally.

• Our fundraising goals in 2014 regarded increasing the loyalty of our well-wishers and expanding our donor network. Our donor loyalty campaign recorded considerable results through activities carried out as we approached Christmas holidays, thanks to our promotional activities through the Azzurro Child Magazine and email campaigns. We created new campaigns targeting new donors. These campaigns included the anti-bullying campaign through support SMSs as well as new five per thousand taxpayer contribution promotional activities in tax assistance and information centres, new awareness creation material, use of volunteers, web and social media campaign.

• Fiori d’Azzurro and Accendi l’Azzurro campaigns at national level boosted our fundraising and awareness around the association. During the Accendi l’Azzurro campaign, old candles were replaced by light houses, the new symbol of Telefono Azzurro.

The positive financial year report is also a result of rationing resources. This is observable from the considerable reduction of main sources of expenditure.

7 INCOME in detail 2014 2013Private donors 686,545 610,355

Donor companies 172,439 136,305

Associations, banks, foundations 43,868 22,697

From inheritance 359,726 45,692

Project funding agreements and donor contributions 268,744 573,711

Funds from organisation of events 1,366,050 1,295,223

Five per thousand taxpayer contributions 534,552 527,473

Subscription fees 1,250 1,250

Other income 4,620 0

114 project income 668,240 995,595

TOTAL INCOME 4,106,034 4,208,301

10 MANAGEMENT COSTS 2014 2013Personnel costs -1,592,045 -2,104,620

Events Promotional Material -762,162 -796,661

Material distribution and awareness costs -211,134 -398,822

Third party service costs -544,680 -416,598

Communication and advertisement -238,607 -208,425

Telephone and communication -126,531 -205,586

Rent and office management expenses -168,591 -235,344

Delivery -52,194 -84,709

Amortization and depreciation -83,619 -86,595

Maintenance, Stationary and office costs -93,448 -93,306

Insurance -40,533 -40,622

Charges on donations -25,008 -104,556

Other management costs -25,640 -24,269

TOTAL -3,964,192 -4,800,113

8 FUNDRAISING in detail 2014 2013 Private contributions and donations 686,545 610,385

Contributions and donations from companies 172,439 136,305

Contributions and donations from banks and foundations 43,868 22,697

Inheritance and bequests 359,726 45,692

Contributions from five per thousand taxpayer contributions 534,552 527,473

Income from organisation of events 1,366,050 1,295,223

Total 3,163,180 2,637,775

9 "FERMIAMO IL BULLISMO" (anti-bullying SMS campaign) DONATIONSTelecom Italia 7,384

Vodafone 2,798

H3G - Tre 2,545

TIM 2,380

Wind 2,345

TeleTu 590

Fastweb 418

Poste Mobile 370

CoopVoce 147

Noverca 18

Total 18,995

Cultural Responsibility Social

Responsibility

Environmental Responsibility

Telefono Azzurro According to the Un-Guru® SEECuRe method The true added value of the Telefono Azzurro work lies in their contribution towards creating a culture on the rights of the child and protection of the same.First and foremost, Telefono Azzurro has been at the forefront in the protection of the rights of the child over the last 27 years, thus becoming a point of reference when it comes to fighting problems regarding abuse of minors both at national and international level. The Telefono Azzurro 2014 Report was drafted based on an Un-Guru® SEECuRe (Social, Economic, Environmental, Cultural Responsibility) method, which provides for the assessment and integration of 4 dimensions (economic, social, environmental + cultural) for the assessment of the impact of an organisation.

505 volunteers chose to dedicate their time and energy to Telefono Azzurro in 2014. In 2014, the volunteers worked on the following projects:• Progetto Educazione (School project)• Progetto Bambini e Carcere (Children and Jail Project)• Linee di Ascolto 1.96.96 and 114 Emergenza Infanzia

(1.96.96 Helpline and 114 Children’s Emergency Hotline)• Prevention and information activities• Awareness campaign• Local and international fundraising

5x1000 taxpayers contribution: territorial projects alongside volunteersTelefono Azzurro will support local volunteer projects with the 5x1000 taxpayers contribution.

TEAM EMERGENZA (Emergency Team)This project was established in collaboration with the Child Study Center of the Yale University (U.S.A.) and subsequent Telefono Azzurro activities. Created in conjunction with the Ministry of Home Affairs as a pilot project in Treviso (1999), Team Emergenza boasts of specialized personnel available 24-7-365, alongside Territorial Agencies, for minors who may be victims or may have witnessed cases of violence.

SCHOOLSIn 2014 the Education Department achieved the following goals:• 510 laboratories + peer education sessions +

complete training courses in class• 14,100 students involved• 58 training meetings with Teachers and Parents• 2,350 adults involved.

BAMBINI E CARCERE (Children and Jail)The “Bambini e Carcere” project offers services in 18 correctional institutions with a daycare centre, 17 children play areas and 1 specialized activities area.

LOCAL CENTRESOperational and volunteer centres are scattered across Italy. These centres are open daily promoting prevention activities and creating awareness around rights of minors. Telefono Azzurro guarantees a deeply rooted service across Italy through the Milan, Rome, Turin, Treviso, Naples, Palermo and Florence centres.

SAFER INTERNET CENTRE ITALYEvery Safer Internet Centre (SIC) is made up of a reference hub for creating awareness around the New Media, a Hotline service and a Helpline service. The project is coordinated by the Ministero dell’Istruzione, dell’Università e della Ricerca (Italian Ministry of Education, University and Research), in conjunction with Polizia postale e delle comunicazioni (Italian Postal and Communications Police), Autorità Garante per l’Infanzia e l’Adolescenza (National Ombudsperson for Childhood and Adolescence), Save the Children, Telefono Azzurro, Cooperativa E.D.I. and Movimento Difesa del Cittadino. Safer Internet Centre Italy organises the Safer Internet Day, established by the European Commission.

PARENT TRAINING – supporting working parentsParent Training is a training, support and consultancy project established under an agreement between UniCredit Bank and Telefono Azzurro. The project addresses one of the most important and focal issues for every family, i.e. the relationship between parents and their children as they grow up. Gruppo Axa joined the project in 2015.

ANTI-BULLYING LINE – In conjunction with the Italian Ministry of Education, University and ResearchThe Italian Ministry of Education, University and Research (MIUR) and other organisations part of the Safer Internet Centre Italia project joined hands to create a Helpline service through an integrated platform based on various instruments such as a telephone line, chat, SMS, Whatsapp and Skype. The project aims at offering a platform for youths to report their problems (bullying and cyberbullying) and request help using the communication tools they use most.

Telefono Azzurro awareness campaigns aim at addressing issues regarding the protection of the children’s rights. Our campaigns aim at fighting bullying and cyberbullying, providing support and counselling through a dedicated Helpline, supporting unaccompanied minors, promoting initiatives within the territory and working alongside volunteers. In addition, our campaigns aim at creating awareness supporting Telefono Azzurro initiatives amongst Italians.

PER I PICCOLIMIGRANTI L’INCUBODELLA TRATTA

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Anno XXI • Numero 82 • Aprile 2015

INTERNET SICURO:UN CARTA PERAZIENDE E POLITICA

pag. 14

I VOLONTARI PORTANOUN SORRISO DIETRO LE SBARRE

pag. 10

Tra le pareti domestiche, in rete, tra coetanei. Ancora troppi bambini

e adolescenti ne sono vittime.Telefono Azzurro è al loro � anco. Sempre.

pag. 4

Fermiamola violenza!

18 e 19 aprile tutti in piazza contro la violenza

pag.7

Telefono Azzurro’s official magazine since 1991, Azzurro Child represents the link between us and the public. Azzurro Child has also a digital version since 2010. Telefono Azzurro was also the first non-profit organization to develop an iPad App in Italy.

The Telefono Azzurro Platform: apps, web and social media#DeleteCyberbullying, a digital campaign against cyberbullying and “Stop bashing”, an app against bullying are two among the several projects promoted by Telefono Azzurro for the protection of the child on the Web and social media.

www.generazioniconnesse.it Generazioni Connesse is a project part of the EU Safer Internet Programme (Telefono Azzurro is one of the project partners). In 2014, the project involved 32 thousand children, 3500 teachers, 2 thousand parents, an on-line TV series also broadcasted on Mtv and a Facebook page with more than 10 thousand likes in one month.

#fermailbullismo (Say no to bullying)Telefono Azzurro launched the #fermailbullismo campaign in 2014.

Films and Videos“Being a Team”, a motion picture on adolescents made by the University of Reggio Emilia students, and the long-lasting participation in the Giffoni Film Festival (the international children’s film festival) represent two of the many projects undertaken in 2014.

The 2014 Guidelines• “Bullismo che fare?” (Bullying, what to do) • “La violenza: come riconoscerla, come difendersi” (Violence: how to recognise violence and defend yourself)• “Aiuta un amico in difficoltà” (Help a friend in trouble)• “116.000 Guida alla sicurezza per genitori: come introdurre l’argomento con bambini e ragazzi”. (116.000 Safety

guideline for parents: how to introduce the issue to children and youths).

COMMUNICATION TOOLSOur website (www.azzurro.it) will introduce you into a system of contents for children, adolescents, adults volunteers and donors with the aim of meeting all your demands. Facebook, Twitter and Instagram are other platforms used by Telefono Azzurro to capture the interest of a larger audience. Azzurro Child and our newsletters are meant for donors and wellwishers who already know Telefono Azzurro.

In 2014, Gruppo Armando Testa created a major anti-bullying campaign, entitled “Ferma Bullismo” (Say no to bullying), for Telefono Azzurro in conjunction with several generous and famous testimonials including Sergio Castellitto, Fabio Concato, Cesare Cremonini, Fabrizio Frizzi, Federica Panicucci, Milly Carlucci, Giulia Luzi, Luca Bianchini, Luca Conti, Michael Righini e Carolina Rey.

MILAN Offices

For minors

ROME Offices

Economic Responsibility

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2

What you can do

Donate your “5x1000” taxpayer contribution to Telefono Azzurro Donating your five per thousand taxpayer contribution to Telefono Azzurro is easy. Just do the following:• Sign the square meant for Non-profit organisations

(Onlus)• Write the Telefono Azzurro Tax Code:

920 126 903 73.

Bank TransferYou may donate through bank transfer to SOS Il Telefono Azzurro, at:• Unicredit Banca

IBAN: IT28A0200802480000101257157• UBI Banca

IBAN: IT37A0542801600000000098296.

At the Post Office• You may use a Post Office payment slip to account

number 550400 addressed to SOS Il Telefono Azzurro Onlus;

• You may make a Bank Transfer payment to SOS Il Telefono Azzurro Onlus IBAN IT77I0760102400000000550400.

Cheques Crossed cheques may be sent in a sealed envelope to: SOS Il Telefono Azzurro Onlus Via Emilia Est 421 - 41100 Modena, Italy

You may support Telefono Azzurro through a bequest. You may opt to tag your favours and gifts with Telefono Azzurro label for donations.

Otherwise, you may choose to volunteer for Telefono Azzurro.

What you can do as a company

• You may join our Salary Program and offer your donations through your payslips

• You may opt for corporate volunteering with Telefono Azzurro

• You may become a Telefono Azzurro partner.• You may purchase Telefono Azzurro Christmas

gifts.

Tutte le informazioni su come sostenere Telefono Azzurro sono disponibili su www.azzurro.it.

Our offices

Telefono Azzurro – MilanCorso Lodi 47 - 20139 Milano Telefono 02.550271 - Fax 0255027200 Telefono Azzurro - TurinCorso Rosselli 128/A - 10141 Torino Telefono 011.4831104 - Fax 011.4367980

Telefono Azzurro – Treviso Via Isola di Mezzo 33 - 31100 Treviso Telefono 0422.545404 - Fax 0422.545413 Telefono Azzurro - ModenaVia Emilia Est 421 - 41100 Modena Telefono 059.9787.000 - Fax 059.9787.007 Telefono Azzurro - Florence Borgo Tegolaio 7 - 50123 Firenze Telefono 055.5387420 - Fax 055.5387421 Telefono Azzurro – RomeVia Portuense 332 - 00149 Roma Telefono - 06.95219201 - Fax 06.95219220 Telefono Azzurro - NaplesVia della Giudecca Vecchia 29 - 80139 Napoli Telefono 081.0140648 - Fax 081.01536101 Telefono Azzurro - PalermoVia Lussemburgo 68 - 90146 Palermo Telefono 091.7659600 - Fax 091.7659601

SOS Il Telefono Azzurro OnlusAn Italian Registered Charity OrganisationCorso Lodi 47 20139 Milan, Italy www.azzurro.it

The photographs and names used do not necessarily represent the people described in the text in order to protect the identity of children and people mentioned in this document.

The financial report as of 31st December 2014 was subjected to the volunteer auditing by Reconta Ernst & Young.

Contents and design byUN-GURU | unique management advisorywww.un-guru.com

About usInfo and Contacts

2014 ANNUAL REPORT highlights

Telefono Azzurro

What we do

Telefono Azzurro today

For almost 30 years, Telefono Azzurro has been promoting total protection of the rights of the child. However, no one has a privileged position and the change is determined by the joint efforts of all those stakeholder having an educational and/or protection role.We no longer have non-profit organisations only capable of creating projects. Telefono Azzurro strongly enforced this change of perspective which goes beyond the simple response to a changing society and conditions of the child. It is a question of decisively reaffirming our commitment towards achieving the mission we undertook right from the start, in the most efficient manner possible. As a

matter of fact, our mission has always been protecting the rights of the child, in compliance with the UN Convention on the Rights of the Child. 2014 marked a year of radical changes for Telefono Azzurro. As a matter of fact, last year we laid the foundation for an even greater commitment and quest to meet the future needs – which have also changed radically – of the child even more efficiently over the years to come. The Web has opened doors to knowledge and growth thus should not be condemned but used wisely. We should use it cautiously and responsibly without dampening the child’s curiosity and enthusiasm. We should be cautious as regards the carefree use of the web which may expose the child to the risks of cyberbullying.Our growth curve starts from the awareness that the distinction between real and virtual no longer makes sense and children operate in a space of relations and communication they learn on their own and often alone. We, as Telefono Azzurro, have reinforced our presence in the digital world by creating a multi-channel platform where the telephone, chat and social media as well as other communication and messaging instruments such as Skype and Whatsapp operate in a network.Our growth path has reinforced the sense of community, even beyond the digital sphere, even thanks to several initiatives across Italy bringing supporters and volunteers together.

Institutions

School

Third Sector

Law enforcers

Volunteer personnel

Donors

Public Organisations

Social services

Media

Universities Research institutes

Community

Families

Children and

Adolescents

Stakeholder Map

Centro Nazionale di Ascolto by Telefono Azzurro

operates through:

• the 1.96.96 helpline

• chat line through our website (www.azzurro.it)

• the Children’s Emergency Hotline (114)

1.96.96 The 1.96.96 helpline offers two help channels:

receiving calls from children and adolescents up to

18 years old and consultancy services for adults.

1.96.96 is a toll free number operating 24-7-365.

Nel 20141.96.96 Helpline for minors• 1,164 new cases handled• 315 subsequent interventions1.96.96 Helpline for adults• 810 new cases handled• 387 subsequent interventions1.96.96 Helpline (total)• Total new handled cases: 1,974• Total interventions (new cases + subsequent

interventions): 2,767.

The Telefono Azzurro Ch@t The Telefono Azzurro chat line is operative

24-7-365.

Ch@t in 2014Recorded contacts: 8,799Handled cases: 1,08880% of our contacts come from adolescents, the

digital generation, who are particularly familiar

with the new technology and more willing to

communicate “shielded” by the keyboard.

114 Emergenza Infanzia114 is a service promoted by Equal Opportunities

Department and managed by Telefono Azzurro.

114 Emergenza Infanzia is a toll free emergency

line available any time a child or adolescent is in

danger.

1,794 emergency cases or problems reported and 304 chat contact requests handled in 2014. Out of the 2,098 cases handled in 2014, 67%

requested the involvement of at least one

territorial agency to take over and handle

emergency cases.

116.000 Missing children 116.000 is a hotline for missing children based

on a project established by Telefono Azzurro in

conjunction with the Police.

In 2014, the 116.000 hotline received 166 new

reports regarding:

• missing children (106)• found children (55)• sighted children (2)• updates (3)Telefono Azzurro also has an online form, available

at www.116-000.it, where one can report cases of

missing or sighted children, even anonymously.

A total of 6,626 cases handled by Telefono Azzurro in 2014 19696 4,362 cases (2,767 helpline + 507 email and 1,088 chat) 116.000 166 cases 114 2,098 cases (1,794 hotline + 304 chat)

By email in 2014Recorded contacts: 504

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